Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We're proud to share this message and chat about everything she's learned from 10 years in the industry on today's episode!

We also talk about:

How she met her first clients
The value of having a manager
How to negotiate
How to bridge the gap between brands and influencers when you have a manager to encourage that personal relationship
Evaluating results and reporting back to brands
BTS of being a solopreneur
The importance of different revenue streams
Representation in the influencer industry
“Soft pitching” and the best way to introduce clients to a brand
Her compensation structure
How she organizes deliverables for each campaign with each of her clients
Connecting with people in your community

Connect with Johanna:

@johannavoss

johanna@johannavoss.com

http://www.johannavoss.com/

Resources:

Follow Added Value Podcast on Instagram: @addedvaluepodcast

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Ep. 17 - 10 Years in Influencer Marketing with Johanna Voss