Podcast
AdExchanger
Hosted by AdExchanger Talks · EN
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
91episodes
Episodes
Newest firstAll episodes
The Gwyneth Effect, Measured
Yesterday00:46:33Summary readyYou don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.
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Don't Take Customers At Face Value
1w ago00:50:01Summary readyVerizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
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How 'Wrapped' Insights Become Audience Segments
2w ago00:50:30Summary readyHow does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.
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Influencer Marketing Grows
3w ago00:50:25Summary readyUp If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.
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Zoom's Next Act
May 1200:54:53Summary readyZoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.
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Manscaped's Whole‑Body Media Strategy
May 501:01:22Summary readyBehind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.
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Ready, Set, Upfront
Apr 2800:33:39Summary readyAmazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.
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AI Is The New Ad Space
Apr 2100:50:38Summary readyAI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
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Betterment's 'Anti‑Marketing' Machine
Apr 1400:44:33Summary readyKim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
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Who Needs 'Corrosive Intermediaries' Anyway?
Apr 700:46:51Summary readyThe programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.
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