Podcast
AdExchanger
Hosted by AdExchanger Talks · EN
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
88episodes
Episodes
Newest firstAll episodes
Influencer Marketing Grows
2d ago00:50:25Summary readyUp If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.
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Zoom's Next Act
1w ago00:54:53Summary readyZoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.
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Manscaped's Whole‑Body Media Strategy
2w ago01:01:22Summary readyBehind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.
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Ready, Set, Upfront
3w ago00:33:39Summary readyAmazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.
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AI Is The New Ad Space
Apr 2100:50:38Summary readyAI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
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Betterment's 'Anti‑Marketing' Machine
Apr 1400:44:33Summary readyKim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
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Who Needs 'Corrosive Intermediaries' Anyway?
Apr 700:46:51Summary readyThe programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.
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Why Scripps Is All In On Women's Sports
Mar 3100:52:04Summary readyScripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.
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Sussing Out 'Performance TV'
Mar 2400:37:56Summary readyCan connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
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Perion Is So Over The AI Hype Cycle
Mar 1700:52:02Summary readyPerion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.
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