Podcast
AdMission
Hosted by TAPT Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
84episodes
Episodes
Newest firstAll episodes
A very average billboard; & selling driverless cars
2d ago00:38:10Tap to summarizeWaymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts & UFC at the White House and a very 'average' billboard. We watch: Waymo Liquid Death See omnystudio.com/listener for privacy information.
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Why soccer is the hardest sport in the world to monetise
1w ago00:37:43Tap to summarizeHow Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch: Apple See omnystudio.com/listener for privacy information.
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'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
2w ago00:40:10Tap to summarizeRuss chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'. You can watch Charlie here Follow AdMission pod on InstagramSee omnystudio.com/listener for privacy information.
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'Its not that good, is it?' Ferrari's EV backlash
3w ago00:39:35Tap to summarizeFerrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms. We watch: Oura Ring 5 Uber Eats See omnystudio.com/listener for privacy information.
Transcribe →Big Pharma & 'The Enhanced Games'
May 2600:39:43Tap to summarizeEli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to. We watch: Build Australia Eli Lilly See omnystudio.com/listener for privacy information.
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We speak to Sir Martin Sorrell
May 2001:01:00Tap to summarizeWe sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss: The AI revolution The 'vandalism' of legacy brands The global power shift The future of media See omnystudio.com/listener for privacy information.
Transcribe →'If it's legal, you should be able to advertise it'
May 1800:31:52Tap to summarizeAmsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. We watch: Austex PETA Windows See omnystudio.com/listener for privacy information.
Transcribe →'They've come out swinging'; Gloves are off in Aussie marketing warfare
May 1200:40:30Tap to summarizeWe talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch: Vodafone Data Protection Commission Ireland Canva See omnystudio.com/listener for privacy information.
Transcribe →'Stop jumping at shadows': Why Nike was wrong to apologise
May 400:41:07Tap to summarizeWe look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. We watch: VW British Airways Tesco Vintage Vauxhall See omnystudio.com/listener for privacy information.
Transcribe →Vodafone & Telstra in a 'coverage war'
Apr 2000:42:05Tap to summarizeGorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. We watch: 'I'd like to buy the world a Coke' from Coca Cola Telstra x Bear Meets Eagle Vodafone See omnystudio.com/listener for privacy information.
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