Podcast
AdMission
Hosted by Tapt Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
89episodes
Episodes
Newest firstAll episodes
"It's still about presence": Why Coca-Cola is the ultimate marketing power
6d ago00:35:16Tap to summarizeKidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background. We watch: Kidney Health Australia Monzo See omnystudio.com/listener for privacy information.
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"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation
2w ago00:46:15Tap to summarizeRussel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform. Check out The Daily Aus online and on Instagram Follow AdMission pod on InstagramSee omnystudio.com/listener for privacy information.
Transcribe →Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad
3w ago00:41:49Tap to summarizeBrand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category. We watch: YETI Hawkstone See omnystudio.com/listener for privacy information.
Transcribe →Claude vs OpenAI: The strategy winning the AI brand war
4w ago00:37:10Tap to summarizeAnthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign. We watch: Claude & Anthropic Schweppes Castle Milk Stout See omnystudio.com/listener for privacy information.
Transcribe →The billion dollar grey area: Why Rick Rubin partnered with a gambling giant
Jul 800:33:09Tap to summarizePolymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch: Polymarket ad KFC See omnystudio.com/listener for privacy information.
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A very average billboard; & selling driverless cars
Jun 2300:38:10Tap to summarizeWaymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. We watch: Waymo Liquid Death See omnystudio.com/listener for privacy information.
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Why soccer is the hardest sport in the world to monetise
Jun 1500:37:43Tap to summarizeHow Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch: Apple See omnystudio.com/listener for privacy information.
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'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
Jun 1000:40:10Tap to summarizeRuss chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'. You can watch Charlie here Follow AdMission pod on InstagramSee omnystudio.com/listener for privacy information.
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'Its not that good, is it?' Ferrari's EV backlash
Jun 100:39:35Tap to summarizeFerrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms. We watch: Oura Ring 5 Uber Eats See omnystudio.com/listener for privacy information.
Transcribe →Big Pharma & 'The Enhanced Games'
May 2600:39:43Tap to summarizeEli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to. We watch: Build Australia Eli Lilly See omnystudio.com/listener for privacy information.
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