Podcast
AdMission
Hosted by TAPT Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
80episodes
Episodes
Newest firstAll episodes
Big Pharma & 'The Enhanced Games'
1w ago00:39:43Tap to summarizeEli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to. We watch: Build Australia Eli Lilly See omnystudio.com/listener for privacy information.
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We speak to Sir Martin Sorrell
2w ago01:01:00Tap to summarizeWe sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss: The AI revolution The 'vandalism' of legacy brands The global power shift The future of media See omnystudio.com/listener for privacy information.
Transcribe →'If it's legal, you should be able to advertise it'
2w ago00:31:52Tap to summarizeAmsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. We watch: Austex PETA Windows See omnystudio.com/listener for privacy information.
Transcribe →'They've come out swinging'; Gloves are off in Aussie marketing warfare
3w ago00:40:30Tap to summarizeWe talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch: Vodafone Data Protection Commission Ireland Canva See omnystudio.com/listener for privacy information.
Transcribe →'Stop jumping at shadows': Why Nike was wrong to apologise
4w ago00:41:07Tap to summarizeWe look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. We watch: VW British Airways Tesco Vintage Vauxhall See omnystudio.com/listener for privacy information.
Transcribe →Vodafone & Telstra in a 'coverage war'
Apr 2000:42:05Tap to summarizeGorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. We watch: 'I'd like to buy the world a Coke' from Coca Cola Telstra x Bear Meets Eagle Vodafone See omnystudio.com/listener for privacy information.
Transcribe →'Nothing good about it'; Government fuel ad misses the mark
Apr 1400:40:14Tap to summarizeSabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility. We watch: 'Sabrina Carpenter x Johnnie Walker' 'Every Little Bit Counts' Australian Government Canberra See omnystudio.com/listener for privacy information.
Transcribe →'Pitch perfect advertising' from British Airways
Mar 3100:36:32Tap to summarizeAustralia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch: 'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën See omnystudio.com/listener for privacy information.
Transcribe →Burger King's public Oscars apology
Mar 1700:39:03Tap to summarizePenguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot. We watch: Macca's CEO video 'There’s a New King and It’s You' from Burger King 'Your Way Out' from Coinbase We look at: Penguin Random House 'Playful Penguins' See omnystudio.com/listener for privacy information.
Transcribe →How Philly Cream Cheese reaches 'advertising perfection'
Mar 300:42:38Tap to summarizeWe’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch: 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/ We look at: Rio Anti-Vape Campaign McDonald’s “You Know Where” OOH See omnystudio.com/listener for privacy information.
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