Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems.

In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control.

They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives monetization leaders freedom to experiment and grow ad revenue without engineering load, and what happens when publishers start treating ad revenue as an engineering challenge, not just a reporting metric.

Whether you’re an app developer, monetization lead, or AdOps professional, this conversation is your roadmap to smarter ad monetization.

Key Talking Points

Traditional mediation behaves like a black box, obscuring true eCPMs.
Engineering complexity and release cycles suppress monetization agility.
Meta mediation creates an in-app marketplace that restores control.
Gradual rollout and A/B traffic allocation de-risk implementation.

More about Adster: Adster builds next-gen AdTech infrastructure that connects supply and demand more efficiently across publishers and agencies — from Meta Mediation on the supply side to DSP solutions for advertisers focused on transparency, viewership, and ROAS.

Website: https://adster.tech/
LinkedIn: / adster-tech

Contact: hello@adster.tech

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