Fixing yield and not demand is a way to smarter monetization.

Guest: Ketan Chandak (Co-Founder, Adster)

Host: Girish Vishwanathan C (CEO, Adster)

Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem

In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episode of the Adster Podcast, host Girish Vishwanath sits down with co-founder Ketan Chandak to dismantle the industry’s most persistent myth. They break down why fill rate alone isn’t the magic lever publishers think it is, and why the smartest publishers are optimising for something far more strategic.

From patented multi-mediation tech to dynamic yield optimisation, this conversation gets into the mechanics of how publishers can truly take control of their ad revenue destiny.

Key Talking Points

The real formula for ad revenue, why it’s fill rate × render rate × eCPM × opportunities, and why ignoring any lever breaks the system.
Why more demand ≠ more revenue, the inefficiency trap of single-mediation setups and overstuffed auctions.
The eCPM challenge, why it’s the hardest metric to improve, and how Adster’s intelligence platform attacks it head-on.
Dynamic yield optimisation in practice, using real-time user-level data to present smarter inventory to mediation platforms.
The second- and third-order effects, churn, retention, and acquisition cost implications of aggressive fill strategies.

More about Adster:
Website: https://adster.tech/
LinkedIn: / adster-tech
Contact: hello@adster.tech
Girish Vishwanath: / girishcv
Ketan Chandak: / ketan-chandak

#AdsterPodcast #AdMonetisation #eCPM #PublisherGrowth #YieldOptimisation #MediationTransparency #AppMonetisation #AdTech #PublisherStrategy