Adam and Gareth return from their post-Cannes Lions haze to break down a wild week of acquisitions, executive manifestos, and deleted LinkedIn posts. The guys kick off with a recap of the Cannes "boondoggle," where ad exchanges and platforms throw massive yacht parties and take over entire hotels to woo CMOs.

Shifting to the tech stack, they discuss how AI is supercharging CRMs and customer service, including the shock for Pylon's CEO when their Claude enterprise pricing jumped from $600k to $3M. Adam and Gareth then dissect Sir Martin Sorrell's critique of holding company bureaucracy, as well as Keith Weisberg's quickly deleted post calling out agencies for pitching a "barrage of buzzwords" rather than proving their AI capabilities. They also unpack the juicy details of a controversial Meta tell-all book, Walmart's rumored $1.4 billion acquisition of Vibe, Satya Nadella's AI manifesto, and Alex Karp's buzzword-heavy Palantir-Zeta Global partnership.

Key Topics:

- The Cannes Lions Boondoggle: Why the festival is less about shared events and more about massive corporate flexing and yacht parties.

- The Cost of AI in SaaS: How tools like Pylon and Granola are revolutionizing asynchronous communication, but facing massive enterprise API costs.

- Holding Company Bureaucracy: Sir Martin Sorrell's debate on whether agencies should organize by market or capability.

- Fake Agentic AI: Calling out the industry's habit of selling "a barrage of buzzwords" instead of showing real ROI and case studies.

- The Vibe Acquisition: Breaking down the massive 17x multiple and $180M founder earnouts in Walmart's reported acquisition of Vibe.

- The White-Collar Industrial Revolution: Satya Nadella's pushback on AI doomerism and why LLMs are uniquely targeting the bourgeoisie.

Chapter Timestamps:

00:00 Intro & Cannes Lions Recap

11:27 AI in Sales, Pylon, & The Cost of Claude

19:03 Sir Martin Sorrell on HoldCo Taxonomy

28:04 Keith Weisberg Calls Out Fake Agentic AI

33:54 The Meta Tell-All Book "Careless People"

40:08 Walmart's $1.4B Acquisition of Vibe

54:18 Satya Nadella's AI Manifesto

58:48 Alex Karp, Palantir, and Zeta Global