Podcast
ad:tech Conference
Hosted by WMR.FM · EN
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We are committed to bringing you the now and the next of modern marketing.
11episodes
Episodes
Newest firstAll episodes
Online-to-Offline Rewards to Motivate Offline Purchases; Bridging the Online-And-Offline Marketing Gap
Nov 12, 201300:05:07Tap to summarizeWe learn about Online-to-Offline Rewards to Motivate Offline Purchases with Plink CEO and Founder Peter Vogel. We hear about his ad:tech New york 2013 presentation on Bridging the Online-And-Offline Marketing Gap plus how his company fared as one of the finalists for the ad:tech Startup Spotlight Series, a competition that acknowledges and rewards the most disruptive and innovative new companies in today’s digital marketing world.
Transcribe →The Next Big Wave In Mobile: The Home Screen
Nov 7, 201300:06:07Tap to summarizeWe learn about The Next Big Wave In Mobile: The Home Screen as Rumble Co-Founder and CRO Uyen Tieu discusses a new comprehensive guide that Rumble is coming out with as well as their unveiling of a 2.0 Platform and Mobile User Engagement study . She also tell us about her AdTech New York 2013 panel discussion of the mobile home screen and its value to different stakeholders across the industry.
Transcribe →How Marketers are Crossing the Line: New Technologies, Mobile Retail, Big Data
Nov 6, 201300:10:19Tap to summarizeNix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones– in-store) driving mobile customer purchases, what areas are ripe for investment in mobile retail/advertising and how will Big Data play an increasingly important role.
Transcribe →Trialogues: Three-Way Branded Social Communications
Nov 6, 201300:09:36Tap to summarizeTalking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.
Transcribe →Direct to Consumer and Internet Marketing: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options
Nov 6, 201300:07:47Tap to summarizeDirect to Consumer and Internet Marketers: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options? Frank Watson speaks with the folks at Molding Box: Ian Peterson and Michael Vandivere. We learn how their software and services integrate product and package tracking, as well as does CRM/shopping cart integration.
Transcribe →9 Circles of Work Hell; Common Work Chaos Problems Facing Marketers
Nov 6, 201300:13:29Tap to summarize9 Circles of Work Hell, and how they can get out of those hells and back into simple productivity. AtTask CRO Bryan Neilsen discusses his Adtech New York 2013 presentation listing those circles plus common work chaos problems facing marketing teams today, why resolving work chaos is crucial to marketing teams’ success and how to resolve that work chaos.
Transcribe →B2C Video Marketing: Keys to Online and Offline Sales Conversion
Nov 6, 201300:13:21Tap to summarizeTalking B2C Video Marketing: Keys to Online and Offline Sales Conversion with Ricky Ray Butler of Plaid Social Labs as he shares best practices to get millions of views, plus how brands can get better integrated in the Youtube community, and the kinds of mistakes brands make on Youtube.
Transcribe →How to Drive In Store Sales; What Retailers and Brands Can Achieve
Nov 6, 201300:13:56Tap to summarizeHow to Drive In Store Sales including strategies, tactics and technologies that leading brands and retailers are using today to gain actionable insights from the mobile ecosystem into the most popular products, brands, retailers, store locations. That and more we hear about from Retailigence CEO Jeremy Geiger.We also hear:How retailers and brands can achieve the following: Utilize insights from search and location technologies about how consumers interact with brands and retailers and funnel them into product and brand demand trends by product category.Leverage shopper intent insights to drive merchandising decisions down to the individual store level to maximize sales. – Location-based marketing tactics to drive in-store sales. Big data and its role in understanding shopper behavior to more effectively target and guide shoppers along the path-to-purchase.
Transcribe →Digital Identity Optimization and Reputation Management; Key Components to Digital Identity
Apr 15, 201300:11:21Tap to summarizeDigital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary, a digital identity optimization and reputation management company announced at ad:tech San Francisco, with company CEO Bant Breen.
Transcribe →Outsourcing Voice Over Work for Quality Digital Content Marketing
Apr 12, 201300:16:10Tap to summarizeCrowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny, Tara Tyler.
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