Podcast
ad:tech Connect
Hosted by WMR.FM · EN
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic-driven panels, and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We are committed to bringing you the now and the next of modern marketing. Join us!
11episodes
Episodes
Newest firstAll episodes
Dave Hutchinson hosts Jeanniey Mullen, Paul Beck & Stefan Tornquist
Oct 12, 201900:50:37Tap to summarizeJeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand building, customer relationship management, direct and digital marketing… As Research Director for MarketingSherpa, Stefan Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
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Interviews from Adtech New York Part 2
Dec 14, 200600:55:57Tap to summarizeThe second in the series of interviews from Adtech New York 2006Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
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Interviews from Adtech New York Part 1
Nov 16, 200600:49:29Tap to summarizeThe first in a series of interviews from Adtech New York 2006.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
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Susan from the NY Show Floor with David Yovanno
Nov 9, 200600:26:30Tap to summarizeSusan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member of the Interactive Advertising Bureau (IAB) board of directors. Prior to joining ValueClick, Mr. Yovanno served as a lieutenant in the United States Navy and chief information officer for a naval hospital in the Pacific Northwest. He has also held project management roles in the information technology division of St. Joseph Health System.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
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Todays word is film
Oct 19, 200600:53:52Tap to summarizeIt’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about new channels of distribution, and about how savvy marketers can use these new channels to reach increasingly difficult to find consumers without resorting to traditional interruptive advertising practices. His guests are Mitchell Johnson, independent filmmaker and CEO, Snapse, and Joe Neulight, co-founder and President, Without a Box.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
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Mobile Marketing Is This Weeks Topic!
Oct 5, 200601:04:13Tap to summarizeThis week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), and Louis Gump, VP Mobile, The Weather Channel Interactive (and Global Chairman Mobile Marketing Association).Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
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Emil Ismalon & Rebecca Lieb talk to host Kevin Ryan
Sep 28, 200600:44:38Tap to summarizesearch and communities in the past 2 years. Emil brought together disciplines from statistical physics & cognition research to form a new way to approach community based search & to develop a new platform for relevancy & personalization. His team includes among others, PhDs in Computer Science, Mathematics, Visualization & Human Interaction.Rebecca Lieb is Executive Editor of the ClickZ Network, the largest & most authoritative source of news, information & opinion on interactive marketing & advertising. She worked in the same capacity for global entertainment & media companies, including Universal Television & Networks Group & Bertelsmanns German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The NY Times & Wall Street Journal, & spent 5 years as Variety Berlin based German-Eastern European bureau chief.
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Online Video Advertising
Sep 21, 200600:50:10Tap to summarizeMasha Geller talks to John Vincent, CEO Eyewonder, which is celebrating 10 years in business this week, and Mark Naples, Principal and GM of WIT Strategy (user generated content). The topics for today: from online video advertising to user generated content. Emerging technologies best practices are explained.
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Online Video: Reviving, Surviving, Rethinking
Sep 14, 200601:06:36Tap to summarizeWith all the hype around Internet video – its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an industry in which they should be making a long term investment, or is this a trend that will pass quickly? Dana talks to Blair Harrison, CEO iFilm, Dana Jones, President of Ultramercial, and Michael Raneri, CEO of MeeVee.
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Online acquisition marketing and advertising
Sep 7, 200600:59:51Tap to summarizeMasha talks to Sean O’Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Finally, she speaks with Shawn Riegsecker, the CEO of Centro about the online advertising market as a whole.
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