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AdTechGod Pod
Ep. 53 Catherine Perloff from AdWeek chats all things programmatic with AdTechGod
00:32:40
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- [00:01]
Jeremy Bloom
Hey there, Ad Tech God Pod listeners. Jeremy Bloom here from Architecture Media, joined by none other than the one and only Ad Tech God.
- [00:10]
AdTech God
Welcome to the pod, Jeremy. We are thrilled to bring you something epic to kick off 2025, right here in the heart of Las Vegas.
- [00:19]
Jeremy Bloom
It's the ultimate start to the new year ATG Sweet Sweets by the Advertising Forum, an exclusive video series that puts the spotlight on you.
- [00:30]
AdTech God
That definitely sounds godly, Jeremy. What if my company doesn't have a suite?
- [00:35]
Jeremy Bloom
No, Sweet. No problem. Come record with our professional video crew in our MarketExture suite.
- [00:42]
AdTech God
We have a budget for a suite and wait. Las Vegas in January? It doesn't get better than this. We're talking about strategy swaps, fresh ideas for 2025, and the chance to showcase the incredible innovation and. And hard work from the past year. This isn't just about a conference. This is your company, your team, and of course, your suite.
- [01:03]
Jeremy Bloom
And if that doesn't get you pumped, here's the kicker. We'll be dropping some big news about our plans with Magnite. Trust us, it's going to be a very fun week.
- [01:12]
AdTech God
So stay tuned, disciples. You won't want to miss this. Sweet Suites is where the industry reconnects, recharges, and reignites its passion for 2025. Mark your calendars and get ready for Vegas.
- [01:25]
Jeremy Bloom
To learn more, go to market.com x LinkedIn and drop us a message on how you can be a part of Sweet Sweets. See you in Vegas.
- [01:35]
AdTech God
Welcome to the AdTech God Pod, your window into the world of advertising technology and the people behind it. I'm your host, AdTech God. Welcome to another episode of the AdTech God Pod, where we engage with some of the most influential figures in this industry. Today, we're thrilled to have Kathryn Perloff from adweek joining us. As a platform reporter, Katherine has spent years closely covering the advertising industry, consistently providing insightful reports on key developments and trends that shape our space. This episode will be a bit different, so I can't wait to dive in. Catherine, welcome to the EdTech Dog Pod.
- [02:14]
Kathryn Perloff
Hi. Yeah, it's great to be here.
- [02:16]
AdTech God
Yeah. Thank you so much for accepting. And thanks for being here today. You know, we were chatting before, and it's a little weird for a journalist to be interviewed, but I. I love having you here. And thank you again for accepting.
- [02:27]
Kathryn Perloff
Yeah, well, it is. Yeah. I'm definitely the one asking the questions most of the time, so it is a little bit strange having the role reversed.
- [02:36]
AdTech God
How do you feel about this? I guess me interviewing you, asking you about your background, asking about the industry, Is it totally abnormal, or do you feel like, okay, I could. I could get used to this?
- [02:48]
Kathryn Perloff
You know, I definitely have lots of opinions and things to say, so I'm not at a loss for words. But, yeah, it is. I'm not usually. People aren't usually trying to get information from me. Well, I guess sometimes they are. I mean, actually, I guess, like, you know, I think what people don't understand sometimes about talking to journalists is that, like, it's not just me asking questions, but a lot of times people I talk to want to know what I'm learning as well, so.
- [03:17]
AdTech God
Right. Yeah. I'm sure you get so much insight from people across the space, which. Which is probably a great place to sit. So I want to ask you how. How did you actually get into writing about advertising and working at Adweek? Your background's impressive. I've obviously read your work, and I'm familiar with what you do and what Adweek does, but I'd love to hear how you got into it. Then we can start talking a little bit about, like, industry trends you're hearing and just your opinions on the market overall.
- [03:45]
Kathryn Perloff
Yeah, well, previously I was a financial journalist, and I was focused on the bankruptcy and distressed debt market, and that was a really great education in how to do investigative reporting and understanding more how finance works, which really underpins all of business. But I was interested in maybe broadening my scope a bit, and advertising seemed interesting to me. I started Adweek three years ago and. And, you know, during all of the Black Lives Matter protest, a lot of brands were trying to jump into that conversation. And it seemed like no matter what they did, they were kind of getting it wrong. And I remember thinking to myself, like, why would they even try to jump in? Like, this is kind of weird. And I think that just kind of made me interested in sort of, like, advertising as this interesting nexus between business and culture. And then my. My current beat isn't as much on the creative side of things. Obviously, I'm more covering the digital advertising and media landscape. But I think that, you know, there's also sort of similar questions there about, like, you know, what kind of information and entertainment and, you know, art is monetized because the incentives for media buyers and advertisers aren't necessarily the same, you know, stuff that consumers care about or should be seeing. So I think there's like, an interesting tension there that I wanted to learn more about.
- [05:15]
AdTech God
Do you feel like the, you know, being in this now, three. Three years or so, do you feel like the culture is different than the financial markets or do you feel that it kind of is the same thing? I look at it as, like, we're pretty fun bunch of people, but again, I think it might be different for someone on the outside where they look at it differently. But for me, I think, like, our industry is actually pretty fun. The people are genuinely pretty good.
- [05:38]
Kathryn Perloff
Yeah, Well, I feel like as a journalist, you know, one thing I like is that I feel like people who work in advertising, like, don't hate the media because they buy media, versus, like, that's more likely in other industries. Some people don't like the media for whatever reason, you know, for many reasons. Some legit reasons, of course. So that's good. I. Yeah, I do think that people who, like, are drawn to advertising are just, like, generally drawn to, like, creativity. And so that makes, you know, people maybe a little more interesting or just interested in, like, thinking differently. But I guess, you know, we were kind of. The programmatic landscape is a little more techy, but I still think it does draw that, like, people who are interested in, like, creative.
- [06:25]
AdTech God
Yeah. I think we're also reaching this point where a lot of the creative tech is playing a bigger role. I think prior it was a lot of just transactional, and now the creative piece is playing a bigger and bigger role. And then with, you know, new technology like AI, which I hate to use that word because it's everywhere, but with AI there too, it's deeper ingrained into our technology and to our, like, our product roadmaps. And it's interesting to see how, you know, what was just a transactional type of technology has turned into, like, measurement and creative and optimization and so much more. It's just getting more and more complicated as it moves on and yet more and more powerful, which. Which I think is pretty fun.
- [07:08]
Kathryn Perloff
Yeah. I mean, but even in the transactional side of things, I think there still is a creative component. I mean, maybe, maybe not as much as there used to be, but, you know, figure, I mean, like, the ultimate challenge of figuring out, like, which media and that's best for, like, a brand's message is sort of a creative endeavor and it does require understanding. Like, I don't know if all media buyers feel this way, but I feel, it seems to me that to be good at your job, you'd have to have some understanding of how the cultural landscape works. What are people watching?
- [07:42]
AdTech God
Right. And let me just say, the reason why we all like you journalists is because we all read all your work. 99% of the time, it's really sharing the news and good info that we all really lean on to learn. And so I think journalists in our space are genuinely really good and really provide a lot of insights and deep dive into what's going on in the market. I think that's the difference. I think if we were some other news source it would be different. But for our industry. I feel like between you guys at Adweek and others in the market, you guys do a fantastic job reporting on our industry. It's no doubt that you're like a go to website for me to see what's happening.
- [08:21]
Kathryn Perloff
And I also think another fun thing about covering this space is it's not like a huge community. So you know, the people who you, my sources and the people I talk to regularly or see at events like are reading my stuff. So it feels like there's a nice like community and feedback loop there.
- [08:40]
AdTech God
We also support it. Right. Like for us we want more sites like Adweek. That's, that's where we want ad dollars to go. So in a weird way it's. We like the content you create. You obviously sell ads. The audience we want to target is there. And this is exactly like a perfect example of premium content, relevant target market, reasonable rates. This is where we want to find our users. And so I think it's the full cycle of how media buying and journalism work hand in hand. And I think that's why for the most part, you know, in the industry we actually like, you know, good quality journalists and good quality publications like yourself.
- [09:18]
Kathryn Perloff
Well that's good to hear and I'll let our sales team know.
- [09:22]
AdTech God
Let your sales team know. Tell me raise the rates.
- [09:25]
Kathryn Perloff
Yeah, just kidding. That's good to hear. We obviously. And yet it's kind of a matter thing though, like my job, it's because like it's. I think the one thing is it's like it's obviously a little hard to be like it's hard, you know we, I write for a publication so we obviously, you know, we're covering how media entities make money and like we all, you know, all journalists kind of want media entities to make money. We can't really be fully against that.
- [09:49]
AdTech God
So what do you hear on your end? There's a lot that's been going on recently with Google. We're now waiting to hear what the final result is. There's a lot of technology trends like what do you feel in the industry from your seat, from where you sit is kind of like the future and where things heading because I Have my opinions, but I'd love to hear your opinion on where you see things going.
- [10:13]
Kathryn Perloff
It seems like we've been heading, especially in ad tech towards consolidation and having less players. There's been, I've reported on a couple of SSPs being up for sale. It seems like every ad tech company is kind of coming up with an SPO solution to be involved in curation and be involved in shortening the supply chain and like, you know, I wonder if at some point the distinction between SSP and DSP will become less meaningful. I guess that's what you know, a lot of the moves from like the Trade Desk and Magnite and Pavmatic seem to portend but you know, who, who knows exactly. I do feel like as much as that sounds like where things are going, I feel like there's companies just always keep cropping up and trying to especially because like there is kind of room for innovation on the open web because there isn't so much consolid. Until that happens. I still feel like there's going to be a lot of startups trying to find niche use cases. But I think consolidation is definitely happening. And with that I think, you know, this is maybe been always the story with programmatic advertising, but I do think more and more buyers are getting educated on the importance of transparency and like really knowing what you're buying. I mean that's something that I'm always really interested in is like when do buyers think they're buying one thing and they're actually buying another? That is something that I feel like is sort of a. It's like kind of one of the most fascinating issues and has always been like a bit of a problem and an opportunity with Programmatic in that you can buy so much scale but there's a lack of visibility into what you're buying. And it seems like with the trade desk introducing SP 500 plus I think that's the name they're going with which is like, you know, this sort of publisher forward solution. The idea of like just buying scale and buying mass reach on the web is a little bit of a thing of the past. Especially when I feel like creators these days are less turning to websites anyway as their dominant platform. So with the like less likelihood of like hitting a great website that you don't know about, you might as well just go with the websites, you know. So it seems like those are trends but you know, I'm always surprised by what happens. So I don't know.
- [12:35]
AdTech God
No, I think, I think you nailed it. I mean that is kind of the hot topic right now. And I think maybe one one to add to it on top of the transparency is really, I guess, inventory quality. I think we want to know where our ads run. But there's also a big problem with obviously, like, invalid traffic, bot traffic, just general fraud in the space. And I think we're all aware of it, and there's obviously a lot of solutions in the market that are trying to address it, but it just seems like they're always one step ahead in how they're doing it. And it's a challenge. And there's great solutions out there. Like, we have, you know, need to disclose it. Like, DoubleVerify was a sponsor for us on one of our products. Like, they're out there. You have Human recently won an award for bot traffic and what they're doing with technology there. It just seems like we're always one step behind, and it's, like, insane that we cannot shut this down. That just continues to flow somehow, and it continues to kind of linger in our industry without any way of really shutting it down. And it's kind of disappointing.
- [13:37]
Kathryn Perloff
I feel like, you know, is there ever a way to, like, fully eliminate fraud and bad actors? Like, maybe not. But I do think that it seems like, you know, the kind of processes I'm talking about, like, buying from an allow list or having a shorter supply path or, you know, using more contextual signals, might be a way of, you know, at least having more fidelity in what you're buying and knowing what you're buying more and then therefore being able to, like, reduce the amount of fraud because there's more certainty that you're buying in a good environment. But, I mean, yeah, it does feel like every time that there's like, one sort of rallying cry, the bad actors try to, like, find a way to sort of skirt the loopholes, you know, like, with mfa, you know, I feel like a lot of people feel like MFA was born out of the outcry over viewability or, like, you know, now we get rid of cookies, but still are, you know, or we haven't quite done it yet, but at least on mobile, with iPhones, but still a lot of fingerprinting happens. So I think that, like, the problem is it's like, you know, a lot of the measures that we do to sort of, well, I don't do anything. But what the industry does to sort of stop some of these problems are kind of, you know, they can be a bit band Aid. And, you know, so long as people don't have A lot of certainty of what they're buying. They will keep kind of cropping up, it seems like.
- [15:05]
AdTech God
Yeah, I feel like all of those solutions you mentioned were created to try to eliminate as much as possible, yet it still somehow exists. The big problem for me, and something that kind of bugs me, is just how much spend goes towards the walled gardens. And for me, it's a challenge. And you had mentioned, you know, consolidation in the space, specifically in the open web. You have the Trade Desk's 500 list, which makes sense. Like, you look at that list and the list that they published. I mean, great, that's where I would spend most of my money, too. But it's a little bit worrying that there won't be as many solutions in market for the open web and that the open web won't be incentivized to expand more. That it's just all moving towards these walled gardens. And then what happens to everyone? Like, what happens to all these great publications that aren't walled gardens? What happens to ad spend if, you know, 70% or 80% or 90% starts going towards walled gardens? I mean, what happens to the space? I don't know. So I am hopeful that somebody out there will figure it out and we'll come up with a solution that saves the open web. But unfortunately, right now it just seems like it's a. It's an uphill battle.
- [16:14]
Kathryn Perloff
Yeah, there was. I was at Prague IO last week and there was sort of a whole conversation about, like, the future of the open web. And is the open web, like, you know, dying? It was interesting because it does feel like growth is slowing. I do think that, like, the thing, though, that, like, I mean, the walled gardens at the end of the day are tech, but they're not ideas and creativity. And the walled gardens need creators to, including publishers, to, like, so that people will spend time on them or else there's nothing there for people. And I feel like you constantly see creators trying, when they can, to leave the walled gardens in some capacity, whether that's to have a podcast or a newsletter. I feel like, you know, it is telling that those seem like the big forums you go if you want to leave social media these days versus a website. But it. I think it is still notable that most creators want to get off the platforms when they can because, you know, it's hard to control your own destiny and control your relationship with advertisers and brand deals when it's being brokered by, you know, the. I mean, well, you know, it's only really brokered at all on YouTube where there's a revenue share, but on most of the other platforms like there, you know, there is no, you're not getting paid anything for just posting. So I think that like the walled gardens have this sort of, I mean, you know, a lot of people are spending time on them. They've, they've created a really marvelous technical solution that people find entertaining, but they do extract a lot of value that they don't, you know, always evenly distribute among the people. That makes them so exciting. And I think that that is sort of, you know, so long as creators want to be fairly paid like that, that that will always be attention.
- [18:01]
AdTech God
You know, from my perspective, as I hate to say it, as a creator, as someone who creates some sort of content and you know, I started with X and their monetization thing makes no sense, by the way. I never know how much is going to be paid out. Some months, 20 some months it's 300, some months it's 40. You just don't know how much you're being paid. There's no logic behind it. LinkedIn, there's nothing.
- [18:22]
Kathryn Perloff
I was just thinking of YouTube as the main one with the rev here I might be missing.
- [18:27]
AdTech God
Yeah, no, a lot of them, YouTube's tough to qualify. Like, you need, you need thousands of subscribers. Your videos have to have incredible performance in terms of views. And even then it's a challenge to even reach that point to where they, you know, check the box and say, you are now officially a partner and we will start paying you. LinkedIn has nothing. Instagram has nothing. Threads has nothing. And so a lot of creators do move into, you know, what I've done, which is, you know, a podcast to sell some pre rolls. Great. Make a couple bucks newsletter that makes a couple bucks. And then the real, you know, opportunity for me was like, how do I get this audience out of their seats and at a venue? And that's why I started doing the party. I'm like, okay, this is now an opportunity for getting the masses into one place to network and meet each other. And I think you make a really good point. There is no true incentive for creators to continue to do it unless you move them off platform into other products. It's really the only way.
- [19:26]
Kathryn Perloff
Yeah. And I mean, yeah, I guess the other thing I didn't mention that you're seeing is sort of like any sort of subscriptions or event. Anything that is like, instead of just advertising anything that like you're just directly selling access to your media product. And a lot of creators want to do that too. But I mean, I think, you know, people will always post stuff on social media because people want to be seen and they want to share what they like and their creativity. But, you know, I feel like the best creators with the biggest audience, which the platforms definitely need those people because those are who most people are watching. And then again, that does include publishers. I don't love calling publishers creators, but, like, you know, in this context, and there's no reason for them to build their businesses on platforms so fully at least, you know, and not be diversified.
- [20:13]
AdTech God
How do you think regulation will play a role? And with cookies still hanging out for a little bit longer, how do you think that's going to play a role in how the industry shifts and changes?
- [20:26]
Kathryn Perloff
Yeah, I mean, it seems like it's all happening, but it's been pretty slow and there's so many. I mean, this is the. It's part of what makes the justice system fair. But even if Google didn't win, they could appeal it. So it's hard to know exactly when the hammer will be dropped. And, you know, we also have an election which could change the dynamic. But I think we've already sort of seen the impact of regulation to some extent, even to the extent that, like, you know, maybe there are some fines in Europe, but it doesn't feel like there's been huge regulation from America or that's like substantially changed the way that these companies do business. I still think that, like, there is a looming threat of regulation. And I feel like in the past couple of years there's been like, maybe like Google's been a little less active on the open web or definitely making less acquisitions. And I think that, like, so long as the threat is there, it does change the way the tech companies act a little bit, even if they wouldn't say that. And, you know, I don't know, I feel like I hear from sources that, like Google's ad tech products, which are what's been on trial, there hasn't been as much attention to them or like as much support for them in the past couple of years. And, and I. I'm not saying that's definitively true. I'm sure other buyers have different experiences. I've heard that from some folks. But like, regulation, you know, does have a, you know, or the threat of that. You know, regulation does have an effect on how companies operate, even if it's sort of maybe not this big thing that you would think, or not yet, at least, you know, what do you think?
- [22:01]
AdTech God
And this is kind of a tough question for you, like, what do you think has been the most surprising thing you've learned about the programmatic landscape and just about the industry having, you know, been in it three years now. Like what was the one thing you're like, holy cow, this is great or this is shocking.
- [22:17]
Kathryn Perloff
There's so many things. But one thing that I remember really being struck by was the fact that on streaming and connected television there's very little visibility on what shows, sometimes even like channels you're your ads appear on, which like seems like the whole point of buying something as like highly produced and like premium as streaming. So that was surprising to me and I've done a bunch of reporting on that over the years. And it seems like that is. There's some signs that it's streamers are giving buyers a little bit more transparency, but there's not a whole lot of change on that front. And I do think it's sort of like emblematic of the fact that like, you know, like kind of like the trade offs of programmatic and that like you have scale, you have ease of buying. But like in terms of like media buying, as I said earlier, being something where buyers, you know, are theoretically buying for what's popular and their own sort of take and research on what is culturally relevant and the lack of transparency kind of breaks down that process and sort of, you know, back to what I was saying earlier about the misaligned incentives where it's like consumers could really like one thing, but sometimes the ad tech ecosystem doesn't always mean that dollars flow to like the most popular thing or the most popular show or creator news website. And I find that all very fascinating.
- [23:49]
AdTech God
I do too. And I'm not sure whether the show level targeting is a restriction, like a technical restriction, which I don't think it is, but I think it's regulated. I don't think we're allowed to target an audience.
- [24:04]
Kathryn Perloff
Yeah, there's this act, it's like the video Privacy Protection Act, I believe. And I think it came out of like blockbuster. People not wanting people to know what like videos they rented. I don't. Yeah, I mean I'm not a lawyer, so I don't know. Yeah, but I've heard, you know, I think sometimes the buy side complaint is like, well, they're maybe using this law as a cover because they don't want us to cherry pick their inventory. But you know, I again, I'm not a lawyer, so.
- [24:34]
AdTech God
Yeah, yeah, me neither. I feel like if I was, I'd be miserable. I don't think it's something I'd ever want to do.
- [24:39]
Kathryn Perloff
Yeah, me neither.
- [24:40]
AdTech God
I don't have the patience for it. So like our industry is changing a lot. So is journalism, so is writing. News sources are changing as well. What are you seeing? I guess your world being impacted by AI and technology changes. Are you finding there be more challenges or is it just more tools and resources for you to do your work better?
- [25:03]
Kathryn Perloff
I'm sure someone will yell at me about this, but I don't really use generative AI right now. My brain is pretty good. I do think though, like, and I'm sure that that could change and I'm sure it will become sort of like table stakes to how we do our job. Just like using Google searches right now. I mean I've, yeah, I've played around with it, but it hasn't felt so useful. But then I'm sure if I did more I could start understanding the utility. I think what it does though, more so is like, I think the whole media ecosystem is filled with more like AI garbage right now on the web and on social media and the kind of products being sold on social media and you know, fake ads for fake products. I think there's, it's a lot more confusing the information landscape and I feel like, or like, I mean, but you know, even I, I, a lot of, I'm fortunate that a lot of my reporting is just talking to people and you know, asking what they know. So there isn't a lot of like me having to interpret secondary sources. But yeah, I do think there's a lot of where you look at photos and you're like, is that real? And I in, you know, if I was in a different sort of line of journalism, that could be very confusing and very easy to be misled. And then also, you know, AI is changing the way that the search algorithms and other social media algorithms work to prioritize certain kinds of content. You know, there's. The Google search has been leaning more on Reddit and so news publishers, I believe my colleague Mark wrote a story about this, are sort of adopting new Reddit strategies because it wasn't important to publishers before. But now that Google's sending all this traffic to Reddit, they're like, how can we capture some of that? And you know, ipso factor not sending it to us as much. So I think that, you know, it's definitely changing the traffic landscape, which is challenging.
- [27:03]
AdTech God
It is. And you had mentioned like a lot of content being created using AI. This is a true story. I'm not even making it up. I have a group chat with a couple of friends in the industry that know who I am and they said, you know how, how could you use this AI to create more content? And I said, it's easy. I typed in 16 words, I'm not even joking. I said write an article about Jeff Green at the trade desk about his, you know, whatever SPO approach, something I wrote. And I said make it a thousand words and make it highly detailed based on facts that you find on the Internet. It typed out a thousand word article which was from 1 to 10, probably a 3, but enough to throw on a website. And I sent it over to them and they were like, holy crap, you created that in, in 30 seconds. I'm like, yes. Like you can churn out a ton of content, it just doesn't mean it's going to be good. And I think there's a lot of that flowing around and some news sources are heavily using it and I'm finding it because I use Google News and I'm getting a lot in my feed from abroad where you read the article and after a while I'm like this, this wasn't written by someone, this was written by AI. And you can tell and you can sense it when you read it. And that's kind of something that bothers me is that there's a lot of that flowing around and it's being disguised as journalism but it's not, it's AI. It's painful to read sometimes.
- [28:26]
Kathryn Perloff
Yeah, it is, it is concerning and I'm sure this will, I mean, before it ends up on news sites. So I think there is already been reports on it being on some news sites. Obviously it's going to be used for a lot of content marketing that websites, you know, brands do. And I do think we, we have to like, I feel like there's sometimes with technology the idea is like if it exists, it's good and we should use it and like any innovation is good. That doesn't mean it's all bad. But I do think we have to be thoughtful about like what is the point of just having mediocre writing on a website? Like what does that do for anyone?
- [29:03]
AdTech God
You know, I've, I've stumbled across it a few times and I'm like, what's the point? I don't read it. I get past the first four sentences and I leave because it's just terrible. I mean I, I use chat GPT a lot, but I mostly use it for editing. So I will write an article, put IT in there and say, you know, fixed punctuation and grammar and like, reword this in a way that is more professional because I'm not the greatest writer. And then it types it out and then I make a bunch of edits and then I post it just because I'm not a great writer. So for me, it assists me in kind of getting my thoughts down in a more structured, professional way, especially, like internally at Architecture. But for the most part, I do not use it. It's all creative ideas that I spark from my head.
- [29:46]
Kathryn Perloff
Yeah, I feel like, you know, it is obviously a useful technology and I feel like, you know, the more. The more you play with anything, the more you're like, oh, this is how it works for me. So, yeah, I probably should do it more, but I am resistant.
- [30:02]
AdTech God
I mean, you do. You do good work. I mean, your articles are well written. I don't think you need it. Yeah, you definitely don't need it. And I actually think that when. When you have a real journalist, someone who's a great writer, you can read their personality in their writing. So you can often read someone's articles, and if you read them long enough, you start to have a sense of how they write. And that becomes something that I think attracts more readers to come back and look at your content, because in the end, you're a creator like anybody else, so they like your content, they like the way they write. They're going to come back and read Catherine's content.
- [30:37]
Kathryn Perloff
Right? Right. No, I mean, there's probably a way for me to, like, just understand, you know, AI better just for my own research and work. Yeah. I would never have it replace my writing. I appreciate that. I mean, the hope, right, of, like, is that maybe it will make us, like, value brands and creators who we trust and who are real more and they'll stand out more because it's like, in opposition to. And, you know, maybe like, there's been this expansion of the Internet has allowed so much stuff to be posted. Not all of it's high quality, and AI is like the ultimate sort of version of that, and then quality will reign supreme. I don't know if that's gonna happen, but that would be nice.
- [31:23]
AdTech God
We'll see. I think we're all watching it together. It's. It's pretty crazy how quick it came up on us. I feel like just like a couple months ago, we were talking about how cool ChatGPT was when it launched, and now it's incredible. So it's. It's there, it's like a part of everybody's pretty much everybody's daily life to some degree. So it really took off fast.
- [31:44]
Kathryn Perloff
Yeah.
- [31:45]
AdTech God
Awesome. Well, Katherine, that actually brings us to the end of the podcast. I want to thank you and want to thank Adweek for having you here.
- [31:52]
Kathryn Perloff
Oh yeah. Well, this was, this was fun. I love to chat about the industry, so.
- [31:57]
AdTech God
Yes, anytime.
- [31:58]
Kathryn Perloff
The opportunity.
- [32:00]
AdTech God
Of course, anytime. Kathryn. I'll speak to you soon.
- [32:02]
Kathryn Perloff
Okay, Bye.
- [32:03]
AdTech God
Bye. Thanks for tuning in to another episode of of the AdTech Godpod, a podcast for the people about the people that make ad tech great. Stay connected with me for more insights, trends and interviews in the realm of ad tech. Don't miss out on our latest updates so follow me on X Instagram and connect with me on LinkedIn. Don't forget ATG Slack community has insights, networking opportunities and jobs. Keep the conversation going and stay at the forefront of ad tech innovation.