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- [00:00]
Ari Paparo
This podcast is brought to you by Dan Ads. This is Ari Paparo. Did you miss out on the incredible Dan Ads Summit in New York? The event brought together over 180 ad tech experts to tackle the biggest challenges and opportunities facing our industry. Today. I had the honor of kicking off the day with a keynote presentation on the current state of the advertising landscape. Want to hear my insights and predictions for the future? You're in luck. Recordings from the Dan adsubbets are being released and you can catch my keynote right now. Head over to the Dan Ads website at danads.com and find it under webinars. In other exciting news, Danads is already planning their next summit. If you'd like to sponsor the event or even be a speaker, registrations are now open, so check it out@danads.com this.
- [00:43]
Indeed Sponsor
Episode is brought to you by Indeed. We're driven by the search for better. But when it comes to hiring, the best way to search for a candidate isn't to search at all. Don't search match with Indeed. Use Indeed for scheduling, screening and messaging so you can connect with candidates faster. Listeners of this show will get a $75 sponsored job credit to get your jobs More visibility@ Indeed.com SBO terms and conditions apply.
- [01:11]
Ad Tech Go
Welcome to the Ad Tech Godpod, your window into the world of advertising technology and the people behind it. I'm your host, Ad Tech Go. Welcome to the ADTech Godpod your go to for conversations with visionary agency leaders shaping the future of our industry. Today, we're joined by Sam Bloom, head of partnerships at pmg, an agency partnering with powerhouse brands like Nike, Whole Foods, Intuit, Experian, Ralph Lauren and many, many more. Sam is no stranger to driving innovation and growth. He spearheaded transformative strategies as CEO of Camelot Strategic Marketing and Media and played a key role in its acquisition by PMG in October of 2023. Sam, I'm happy to have you here. Welcome to the AdTech Godpod.
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Sam Bloom
Super happy to be here atg.
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Ad Tech Go
Thank you.
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Sam Bloom
I've.
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Ad Tech Go
I've heard you speak. I've seen you at events. I love what you've done. You're obviously a name in the industry that I respect greatly. So thank you for taking time out of your day to be here.
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Sam Bloom
Are you kidding? Anytime I get a chance to talk to a God, it's a good day.
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Ad Tech Go
You know, hashtag blessed. Sam, I wanted to ask Most of my guests work in ad tech or they work on the publisher side. You work on the agency side. I would love to hear about how you got into Advertising. And what brought you to, you know, where you're at today at pmg?
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Sam Bloom
Well, so we do have a long, I wouldn't say me personally and Camelot as well as pmg, have a long history in ad tech. And there's some good stories around this. But I, I think the first thing I should say is I'm a third generation advertiser. My grandfather had started an agency, which my father ran, and he sold it to a French company, who then sold it to another French company called Publicis. And so my father was actually chairman of Publicis. I literally grew up, you know, in the advertising business. And so when I came out of college, it was the last thing I wanted to do. But, you know, when you grow up in an advertising family, everything's an ad. And so the long story short is I was an English major, eventually wound up in consulting. I went to what was in Anderson Consulting and went on the technical side. And it was during the first dot com boom. And I was based in Silicon Valley, working out of, you know, Anderson's kind of headquarter office. And I was like, what am I doing? I was like, I need to go be at a startup. So I came back to Dallas where I was, you know, born and bred, found a startup here called Audionet, which has now become Broadcast.com, everyone knows it, as Mark Cuban's company. And I worked there for three and a half years and then, you know, went on to another startup that failed very miserably and then eventually wound up at Blockbuster, where I started Blockbuster's online business to compete against Netflix and then was ultimately traded to the agency. You know, in the process, when I was at Blockbuster, I met two important folks. I met Josh Koppelman and Chris Froehlich. They had sold half.com to eBay. And when I was at Blockbuster, we were looking at doing a deal with ebay. And so fast forward, those guys started a VC firm and I went into the agency business and one day and lo and behold, I got a phone call from Fralich who said, hey, I've got these two kids from UPenn that want to build an E trade platform for media. Can I send them down to meet with you? And he said, I think they could learn a lot. And so he sent down Nat Turner and Zach Weinberg were the founders of Invite Media. And we literally built out the interface of Invite Media in our office. They stayed. It was funny, when they came, our receptionist thought they were the interns. And that kind of began a long history with the venture capital community where those early stage ad tech investors would send folks to Dallas. And by the way, it was funny, the first deal when, when Invite was successful, you know, Terry did the deal, we were a reference in the deal. And then, you know, along came Dem Dex and you know, I mean, it's just sort of steamrolled and we were sort of, I kind of laugh about it because we were sort of like what I think of, like Berkshire Hathaway being, you know, in Nebraska and Omaha. You know, Dallas is not exactly the center of ad tech, but Camelot had a reputation of being open to new ideas, being pretty technical, having clients willing to, you know, test things out and, you know, willing to, you know, break some shit. And so that's sort of my history. And so since then, you know, we've been very involved in a lot of, I mean, there's a lot of first, best only things we've done over the years. We just never publicized it. I mean, we've done a lot in the CTV world and some of it was just frankly, you know, meeting good people with good ideas that applied to clients. And our business model is such that we don't mark up media or take a principled interest. And so our, our interest is very pure. So I think that's why we've been, you know, early on in a lot of these things. Innovation was really our goal and also client outcomes was a goal. And so we, we got very lucky in all of this stuff. And I wish I could tell you it was some kind of genius. It's not, it's just being right place, right time.
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Ad Tech Go
Right place, right time, right pricing model. Honesty, you know, being transparent with your clients is key. I think that's a big issue with some of the agencies, is the transparency. It's obviously something that comes up in the ad tech world too. I think that's key. Like being able to deliver value to your clients and at the same time help them understand where every dollar is going is really a winning strategy. I don't understand why anyone doesn't do that.
- [06:40]
Sam Bloom
Well, look, I mean, the incentives in the industry are terrible at the moment and I think they're, you know, potentially will only get wor. Course as, you know, certainly as tech evolves and margins get, you know, eroded, I think it's a real challenge. But look, I mean, at the end of the day, the way I've always viewed this is I got to be able to look myself in the mirror and know that I'm doing the best for the client and I can be straightforward about it. And then, you know, and I think there's a lot of folks in this industry that are walking around doing things that I think over time they'll regret, you know, because they're either shady or not in, you know, the client's best interest. And I think at the end of the day, I don't judge it by anybody else's standards. I judge it by my own. And that, you know, and I think that's how I, you know, prefer to view it. And I think PMG feels very strongly about this too. A lot of decisions get made because of, you know, bad financial incentives.
- [07:35]
Ad Tech Go
How do you feel? You had mentioned that you're third generation advertising. How do you think that that's helped you build what you've built at Camelot? And obviously now as part of pmg, how has that changed your mentality? Because knowing, you know, my background from an entrepreneurship father and a grandfather, I always had this inkling in the back of my head I wanted to do something on my own, but I didn't know what. And nothing ever clicked. How did your kind of history and your family history help you decide how you're going to scale Camelot, work with these clients and build out your business?
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Sam Bloom
Well, so let me give you one, one piece of background on, on Camelot. So I actually didn't start Camelot. So Camelot, the founder of Camelot was a guy named Tom Kalahar, and he and his wife Brenda Worst, started the agency at Blockbuster. I ran investments, so I was a business development guy. And so I did investments in venture and that kind of stuff as well as help incubate kind of our DVD by mail service. One of the things I learned early on in that was that, you know, when you do deals, it's very hit or miss in that kind of world. And I wanted to learn a trade. And so when I think about advertising, it's a trade. And so when I first met Tom, the founder of Camelot, Tom helped me realize that, yes, it's a trade, but the higher calling in our business is marketing. That's ultimately what we're trying to do, is to help clients market. And so, you know, that's where I, I'd say I differ probably from your typical guest. I view the tools of the trade. Our job is to certainly be craftspeople on those tools. But at the end of the day, the tools are a means to an end, which is marketing. And we've got a client, we've got to help clients market better. And so I think growing up in a family of advertisers. You know, I still think, you know, you need a really good proposition that's really important. And we, we talk to clients about that a lot. I mean, you can advertise the hell out of a product, but if it's crappy, you know, it doesn't appeal to consumers, then you're kind of sol. So I think at the end of the day, we spend a lot of time talking to clients about how we build propositions, because I think at the end of the day, that's really important. That's one piece of the magic. The second piece of the magic is also how you communicate that proposition. And some people call that the creative, but that's, that's only a piece of it. It's really the messaging, you know, the offer. There's a whole bunch of elements to it. And then, of course, how you communicate it. And then lastly is the delivery of it. What I've always thought of is you want to make every dollar count. And some of that is understanding the who, the why. You want to know the size of the opportunity. You want to know when there's some very basic questions you have to answer. So to me, that's always the higher calling. And so the way this plays out in stuff like ad tech is a good example. Take a product like a turbotax. I kind of laugh because, you know, a lot of marketers, for example, focus on like a Black Friday or Cyber Monday and TurboTax Land. There's 14 of those kinds of days where there's massive filing days. And so you need tools that can help you do intraday bidding and intra hour bidding. So the requirements for those kinds of things, when you know the conversion rate is going to change within an hour and it may double or triple, you need to be able to put money into a bidder to go do those things. So the way I've always approached sort of the ad tech world is what is the problem I'm trying to solve and what is the tool that solves that problem or that need or that challenge? And so that's where right place, right time is. I think a lot of people seek out, you know, the technical solutions for the sake of the technical solution. We've always tried to find a solution that solves the client need or the customer challenge. Right. That's always been my angle on this. A great example of that, by the way, is another really funny one in the annals of Camelot. So Southwest Airlines was a client at Camelon for 32 years. We had a college marketing program. And as you can imagine what happens, college newspapers basically, you know, died up at some point because of Facebook. And Southwest. The particular quarter of colleges they were focused on were, like, Boston, you know, dc, Maryland, and the Northeast quarter that, you know, we were out of a lot of airports there. So Tom tasked me with finding, you know, a digital solution for that. And at the time, Facebook was only in a handful of colleges. And literally the day that he told me, I got a call from a guy, said, hey, there's this guy Kevin Collin. He's repping this thing called the Facebook. You know, would you meet with him? And Kevin Collin came in the office and literally showed me the back end and the engagement of the Facebook. And I was like, my head sort of blew up. And I was like, we want in. And so we were among the first advertisers in the Facebook. And literally, I can't make this shit up. I mean, it literally happened that way. And then, of course, the first chief revenue officer of Facebook was a guy from Dallas. So we had access early on to all those things. Not because we were smart, but we were right place and, like, scratching an itch, you know.
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Ad Tech Go
So that's interesting about your timing, Sam, and how it relates to, you know, getting on board the Facebook so early on. What are some technologies and solutions in market today that you feel you at PMG should be exploring more deeply and getting a better understanding for your clients?
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Sam Bloom
Well, look, I mean, the most exciting one for me, honestly, has been connected tv. And I'll take you back a little bit of history on this. So every summer we would take TurboTax on a tour of things that we think are interesting. And so we went to San Jose, where Roku was based. And it was well before any of this stuff was programmatic. And we. We saw sort of connected tv and it was still relatively early. Roku had the dongles. And at that time, you know, we all sort of nodded around the table that we thought this would be important. And so we leaned in and just to put some perspective on, I mean, we were the first rider refusal on super bowl on Roku, and the first rider refusal on NCAA boy tournament. When they bought Data Zoo literally the day after the transaction, we had people, you know, in Data Zoo's offices sort of connecting the Roku ID to, you know, Data Zoo. So at the time, I viewed that as transformational, not only for our agency, but I kind of could see, you know, TV is only going to go one way and it's only going to get more digital. And so I viewed that almost like I saw the early days with, you know, invite media and turn and all those early, quote, unquote DSPs or media math, you name it. I mean, great companies. And so I looked at that, and as connected TV got to be programmatic, that became a massive calling card for us. Because as an independent agency and one that doesn't have principled investments in tv, I could finally make the case to these large advertisers, hey, you can take your dollars on linear TV and re express them through digital video and connected TV and do it not only smarter to get 2.3x more effective reach, but we think we can drive better outcomes because of that effective reach. And so today that's only speeding up. And so we're spending a lot of energy on that. And so, as you see sports coming online, you know, there are things we're gonna have to solve for, you know, first pod position, second pod position, third pod position in ctv, you know, overlays, you know, all the things you're seeing. And, you know, look, we sponsored the Netflix fight for our client Experian. You know, we did that fight, and you obviously saw some of the challenges with that. I mean, but when you look at live events and streaming, they're not using digital insertion yet because it's hard, right? So, you know, those are the kinds of things, like, I think that is, to me, some of the most exciting stuff. And then, look, probably the biggest thing that I think people in our industry don't really realize, people are worried about the cookie going away. They should be worrying about IP address because it's gone away and it's about to really go away, and that becomes a bigger issue. And so, again, coming back to, you know, thinking about this as a craft, when you do ctv, it's really about the household. It's not about the, you know, the device or the individual. So there's a lot of things to connect in that world so that we can streamline and scale connected TV advertising. And it's so fragmented, and it's a huge.
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Ad Tech Go
That's one of the biggest problems.
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Sam Bloom
Yeah, yeah.
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Ad Tech Go
I think the fragmentation is a huge problem. You know, Netflix got a lot of bad press around what happened with the Mike Tyson fight. But, you know, I initially, I'm like, what the heck is going on? Why am my screen popping up? Is it my Internet connection? But the reality is, is that nobody's really pushed that much live content with that many concurrent users. And for someone who's just entering, it's one Thing. If you've done this before and this is your fifth or sixth or seventh event, when this is your first event, there's no way to know how your system's going to hold unless it's in a live environment. You could test 5,000 different scenarios and it could be that 5,001 scenario that causes it to crash. So my view of it is, good job, it worked. People were able to watch, maybe frustrated a little bit, but the second time around, it won't be that way.
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Sam Bloom
So there. It's funny. I have two. So one is, from our perspective, hugely successful. All the buzz in and around pre and post fight was something for us. And so when you think about Netflix, I mean, it's interesting. Everybody wants Netflix to be Amazon, but Netflix really is more like Disney. You know, they're a very different company. And so the things we look about that is to be part of the storylines now. I think there were. There were a couple of things. One is it probably shouldn't have been a sanctioned fight. I think that was probably setting expectations incorrectly. And the second piece is like, we knew it was going to be big. We didn't know it was going to be as big as it was, but it was an incredibly effective buy, and it turned out to be incredibly efficient based on the reach and the other things. And so this is the art of where we are right now. The goal is to try to be. You know, I see lots of people that sort of play in the future, 12 months, 24 months, 36 months out. I try to be the master of the present and be as opportunistic as I possibly can right now and take logical leaps of faith on things. And again, timing is a. Is a crazy one. I remember I went to a WWE event with Peter Naylor. And by the way, when you grow up in Texas, in the era that I grew up in, wrestling was like, part of the culture here. But I had never been to a WWE event, and I'm sort of snobby about it. And I went to the event with him and I saw all the production around it, and you see what happens. Like those guys do, by the way, 200, like, live productions at different venues all year long. I mean, it's an incredible production. But when I walked into the arena, what blew my mind is you realize that it's a ball about storytelling and who's great at storytelling. Well, Netflix is great at that. And so at that time, we learned about the fight, and I was like, the Paul Tyson fight is a story. It's less about the fight itself, it's the storylines that are interesting. And you got an old guy fighting, you know, a guy who's not really a boxer. Right. He's now become a boxer.
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Ad Tech Go
I was hoping Mike would kick his ass, though, so.
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Sam Bloom
Oh, I know. I was, I was hoping that Mike would.
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Ad Tech Go
I was like, I hope he wins. I just hope he wins and he can go and just say, that's it, I'm done.
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Sam Bloom
I know. I was totally. I wanted Tyson. Look, I, I remember where I was when Tyson got beat by Buster Douglas. I remember I was on college campus, you know, and it was an incredible same.
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Ad Tech Go
I, I remember paying for it, the pay per view at our house. We would invite our friends over and cousins over and I was younger and I remember one of the fights and I can't remember. I wish I, I could. It ended in the first round and it was like 40 seconds. And I remember my dad walking back in going, wait, I just paid how much for this fight? And it's over already. I don't know, like under a minute or a minute and a half fight where he knocked out the other guy. And we're like, okay, well, we're all here. We might as well eat and barbecue and hang out.
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Sam Bloom
Totally.
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Ad Tech Go
But he's an incredible fighter. He's a legend.
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Sam Bloom
But look, I mean, you know, that's the piece. When we start talking about where this industry's going, think about all the passion points that streaming enables. So much of that. And today we think about it as football, but I think there's going to be so much stuff. I mean, for you, it might be pickleball, it doesn't have to be football, or it could be Premier League. Like, I'm a huge soccer fan and Peacock has literally changed my life. And by the way, we get more European soccer here than they do in the uk. So I can go on and I can be a fan of that and I can either watch a whole game or I can go on and watch the key plays. And in 10 minutes, I've effectively watched the game. Or if I want it in Spanish, I can click the Spanish button. When you think about this connected TV opportunity is doing, it's crazy. And I think that's the piece of this. That's so much fun and trying to suss out the context and all the meta elements that we can now get out of digital video and the digital stream, that's going to be fascinating to watch. And like, those are all the things. Like, again, I'm just sort of pulling on threads of Things that I think are interesting. So your original question was. I grew up in the advertising business. It was very helpful. Look, I sit on the stand on the shoulders of both my father and my grandfather. I make no bones about that. I'm probably born as the silver spoon, but I. People that work with me would tell you that that's not really my, the card that I play. But when you grow up in the business, you think about this and that's the fun of advertising and media. This business is really fun and interesting. It is never dull. It's, it's always changing.
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Ad Tech Go
No, it's never dull.
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Sam Bloom
And it's, I mean, it's a fashion business.
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Ad Tech Go
Yeah. I mean, if you, if you look at the way even consumption has changed, you know, mentioned, you know, pay per view, watching a fight, there was no option to watch it on my laptop or let alone my smartphone because it wasn't even around. And you look at it now and it's like the consumption of content, whether it's long form, short form, small clips, highlights, and then watching those highlights on your tv, on your phone, on your laptop, it's insane. And so like being able to target the audience, you know, who you're targeting, where you're targeting them and when varies so much. And following that user journey is so incredibly powerful for a brand. And we didn't have those capabilities in the past. It really was like, I want to buy this prime spot for this fight for X amount of dollars. And that was it. Here's your newspaper, here's your magazine clipping. And that was basically how you targeted your users. Now it's just across the board, sitting in the back of an Uber, watching a digital out of home screen.
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Sam Bloom
That's right. And then the other thing on this, if you think about it like the Manning cast to me is very inspirational because you realize that suddenly there might be multiple flavors of a broadcast too, and different audiences want to consume it different ways. And so there are, you know, potentially going to be infinite choices in some way, shape or form. And then our job as marketers is to figure out how to connect to those passion points. And that to me, that's the fun of this and it's only going to get more interesting. And you know, once things are digital, you know, there's a lot of opportunities to go do really interesting things.
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Ad Tech Go
You know, you mentioned, you know, touch points for users. You mentioned earlier about the ip and privacy is a big topic across the board and it has been for years and it's constantly changing. How do you think Privacy, the role of privacy is playing in the industry. How do you think that's going to change the way we advertise in the digital space overall, I'll tell you that.
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Sam Bloom
You know, there were three things that we thought about when we were sort of going through the process to sell our agency. And one of the things that really the first one was privacy and regulation I thought about a lot because honestly, I don't really know how all that's going to play out. But I think the first hat I want to put on to answer that question is the consumer. Because I think as a consumer I value my privacy and I try to use that to think about it the way I want to do this as a marketer. Right. So I think the first piece is, you know, look, it's going to be privacy, you know, regulation is going to be very balkanized for certain. You know, you're going to see states, you know, regulate things differently, you know, versus national regulations. And so it's going to be very, very confusing. And then when you start to think about the various industries, whether it's healthcare or financial services, it's a myriad of stuff. So there is going to be, you know, a massive amount of tech around managing, helping marketers and advertisers, managing privacy effectively. What I would sort of say to you is I think it's going to go back to kind of like direct mail kind of things, you know, where, you know, the address, you know, the physical address. And that's essentially it. And by the way, I think that's okay. And that's relating really more to the household kind of advertising device stuff will be interesting. I mean, look, if you're a walled garden, you're, you know, you're, you have kind of first world issues as it relates to data and things along those lines. Now I think what you're going to see because of IP address, because of cookie deprecation, you know, and a whole bunch of hold things. I think you're going to see a bunch of companies mowed down over the next 12 to 18 months because they just won't have durable IDs to be able to do things off of. And I think they'll cease being effective, in my opinion. And so the winners will be those folks that have a relationship with the consumer at the end of the day. And I've always believed that.
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Ad Tech Go
So there's two things on, on my end. So one is losing those signals is going to be hard, but the second is I hope it brings back the, the rise of like Creative. So I think targeting will be maybe a little bit more limited unless you live in this walled garden world and you have all the signals and all the info that they've opted into and provide to you to log in and use their service. And I'm hoping that this is the rise of better creative. And I think that that's going to spur a whole new world of ad tech solutions, not just, you know, AI generated kind of content and optimization. But I think people are going to get back to how do we really drive user attention with just really damn good creative. Like we can't half a it anymore. It's time to get really creative with how we serve these ads because we need to capture them and we need to capture them at that moment.
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Sam Bloom
Well, I'll tell you, I mean you, you're hitting on a topic that it's near and dear to my heart right now. I mean, one of the things I'm really excited about, I don't know how familiar you are with Mobian, which is Jonah Goodhart's new startup. They are using AI to help suss out, you know, genre, suitability, emotion, tone. And so, you know, we'd never really known why our ads are successful or why they're not successful. Right. And emotion is as good a place to start as anything. And the AI is very good at context. Right. But to your point, can I build certain kinds of creatives for certain kinds of emotions and connect those things? That's a really interesting opportunity. And to be able to do that across both walled gardens and non walled gardens, I think is a really interesting and aspirational idea. And so we're sort of pulling on that thread right now. But I agree you're sentiment 100%, which is I think I'd love to see, you know, creative is definitely going to make a comeback for certain. And the other thing is it's going to be far more integrated to the media than it's ever been. You know, I mean, the media is not just simply going to be an empty vessel.
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Ad Tech Go
One of the things that I found and discovered within myself the last couple years is that I really like creative and emotion plays a role. I think I've posted about that in the past where I say, you know, I listen to a song or a video and I put my headphones on and it's on full blast. And I know people walk by my office that I go to and I know they look at me all weird, but I'm usually like nodding my head listening like, okay, does this make me Feel happy? Does this make me feel sentimental? Okay, great. How can I do with my limited technical capabilities and creative capabilities, come up with something that I feel will resonate and like deliver the message. So I'm a huge supporter of creative and impact. And so I'm hoping that, you know, we do start to see this, you know, rise and evolution of better creative for even just the TV set and making those better and more interactive.
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Sam Bloom
Well, I'll tell you what, one of the areas I'm going, first of all, I couldn't agree with you more. And one of the areas I'm going down the path of is now. I mean, you can build creative and test it well before you run it, right? And I think one of the problem, one of the things is I actually think we need to re examine the creative process as a whole. Because, you know, there was a time in a day where you could take six months to build your 32nd AD. I mean, you can go to do that quickly and test some ideas quickly and I think at least start to figure out, you know, what doesn't work, which has always been sort of a big philosophy for me. And you're, you're not looking for what works, you're actually looking for what doesn't work and be able to eliminate it completely from the thing. But you know, I, I, I agree with you and I think the tools to be able to do that, you can do that at light speed now. And to your point, look, I mean the thing I worry about and you know, in the business that I'm in, and I think every marketer is that there's gonna be two guys or two gals in a garage that are way better at this than I am and they're gonna have all the tools at their fingertips and they're gonna be way better at it and they're gonna be way more in tune with not only how to create the creative, but like where that belongs and, and a way to go do that. And I think we're a victim of our, of the legacy processes and the legacy, you know, thinking around how to do creative development and all that sort of stuff. And I think if you're, you know, look at you, I mean, look at creators, I mean, creators have sort of flipped that on its head and so then it's sort of like, okay, you know, if they can do it, brands can do that.
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Ad Tech Go
Right? And I think that's the thing. I think the creative process is very different when you're sitting in a boardroom trying to decide than when it's someone.
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Sam Bloom
Just being their authentic self.
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Ad Tech Go
Their authentic self. And I think that that is where the, I guess the creator economy is booming is you either like them or you don't. And if you don't, that's okay because somebody else will. And so it's almost like, hey, I'm going to create it for myself or for my client and I'm going to run with it. And it's, it's really created this new economy that didn't exist many years ago. And as much as I hate to call myself a creator, I've realized that that's what we've become. We are content creators and we are creating it across, you know, audio, video, newsletters, etc, and there's a, there's an appetite for it in our industry that nobody has really tapped before. And that's why I think we're, we're doing so well.
- [31:05]
Sam Bloom
But you know, you're. What a creator is, is it's a brand that's has personification and that's what you are. I mean, you're a brand and you're personified. And then your voice and your tonality, everything that you do comes, you know, authentically, you know, should authentically relate to that. And I actually think that's actually one of the challenges for brands today. I mean, that's one of the creative problems we've got now. You know what the bounds are that you can play in when you're a brand.
- [31:29]
Ad Tech Go
Sam, that actually brings us to the end of the podcast. Thank you again and I really do wish you a great 2025. I wish you guys much success at PMG.
- [31:39]
Sam Bloom
Thank you very much. And keep doing what you're doing. You're like the coffee for our industry. You keep us caffeinated. Thank you.
- [31:46]
Ad Tech Go
Thank you. Thanks for tuning in to another episode of the AdTech Godpod, a podcast for the people, about the people. Stay connected with me for more insights, trends and interviews in the realm of ad tech. Don't miss out on the latest updates. So follow me on X Instagram and connect with me on LinkedIn. Don't forget ETG Slack community has insights, networking opportunities and jobs. Keep the conversation going and stay at the forefront of adtech innovation.