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Making video games accessible is crucial, but a game ultimately doesn't sell if people don't hear or see anything about it. Failing to include disabled audiences in marketing beats, assets and announcements can lead to even the most accessible games to fall under the radar of millions of players worldwide. Marketing, PR and communications teams need to work with developers to ensure they can inform players about accessibility considerations, and include them in the hype leading to a new game or DLC launch.

To discuss the importance of inclusive marketing practices, transparency, accessibility community management and more, Steve is joined by Jessica Roache from Ubisoft.

Learn more about Player Research’s Advancing Accessibility services here: ⁠https://tinyurl.com/5n7dhbty⁠ Learn more about Keywords Studios: ⁠https://www.keywordsstudios.com⁠

Don’t forget to share and subscribe to not miss our next episode. About this podcast: The Advancing Accessibility Podcast is a weekly limited-series of 5 episodes, highlighting the work of accessibility professionals, players with disabilities and game industry members who all work to remove barriers for gaming audiences.