Podcast
Adventurous CMO
Hosted by Nate Spees & Greg Gibson · EN
Adventurous CMO, presented by Grizzly, is a show about the leaders behind the world’s most Adventurous Brands. Each week, hosts Greg Gibson and Nate Spees explore and make sense of the changing world of marketing, and hold brave conversations with today’s brand leaders.
From rebrands to campaigns and creativity to culture, get a behind-the-scenes look at what it takes to be different, demand attention, and drive growth.
Alongside the world’s most innovative CMOs and creative leaders, we cut through the noise, break down the work behind the work, and help people navigate the best way to build brands that breakthrough in culture.
Join us on Adventurous CMO as we explore the insights, ideas, and innovation at the heart of the brands and the work you love.
30 minutes. Every week. Live on LinkedIn. Available everywhere you listen.
Subscribe today on Apple Podcasts, Spotify, and YouTube.
10episodes
Episodes
Newest firstAll episodes
ACMO EP10 - Creativity Is the Risk Worth Taking with Jacques Spitzer
Jun 1200:51:17Tap to summarizeWhat does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results.They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data.Jacques also unpacks his "brandformance" philosophy: a blueprint for balancing breakthrough creative with real business results.For CMOs, brand builders and creative leaders navigating rapid growth and shifting attention, this conversation is a guide to making bold ideas work harder and smarter.If you’ve ever asked yourself whether the creative risk is worth the business reward, this conversation is for you. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →ACMO EP09 - Love The Work with Dave Brown
Jun 600:41:48Tap to summarizeWhat happens when punk rock roots meet product innovation at scale?Nate and Greg sit down with their longtime friend and creative leader, Dave Brown, Head of Creative at Square. Dave’s journey is anything but typical, from booking indie bands and running a record label, to leading creative at some of the world’s biggest tech companies.They explore what it means to build a meaningful creative career in a world that’s constantly changing and how staying curious, entrepreneurial and grounded in people can lead to breakthrough work.Dave shares lessons learned from agency life, the power of building trust with business partners, and why bringing your full self (from punk shows to product meetings) is a creative advantage, not a liability.Whether you’re leading a team, growing a brand, or simply trying to navigate the intersection of creativity and business, this conversation is packed with insight, honesty and a lot of heart. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E08 - Nate & Greg Explore: Authenticity in an Artificial World
May 2900:37:42Tap to summarizeThis week, our hosts Nate and Greg get real about what authenticity means in a world where AI is shaking up how we create and connect.They dive into the chaos and opportunity of AI-powered marketing but remind us all that behind every tool, there’s a human beating heart driving courage, creativity, and connection.Nate and Greg break down why agencies aren’t just about problem-solving anymore, they’re the champions of bravery and transformation. They talk speed vs. craft, the thrill (and the risk) of making fast content and why true creative magic comes from human grit and empathy, not just algorithms.If you’re wondering how to embrace AI without losing the soul of your work or how to keep pushing boundaries when the rules keep changing, this episode is your roadmap.Tune in for real talk on staying adventurous, authentic and unapologetically human in the face of change. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E07 - The Growth-Focused Operator with Gleb Brichko
May 2300:45:46Tap to summarizeIn this episode, Greg Gibson and Nate Spees sit down with longtime collaborator and marketing leader Gleb Brichko, CMO of Harness, who shares his journey from a teenage HTML tinkerer to a demand-driven CMO at some of the fastest-growing tech companies.Gleb’s path has been shaped by a bias toward action, deep collaboration, and an unwavering belief that creativity should always be accountable to performance.You’ll hear what it’s really like to build brands inside high-growth startups, how to align with sales and engineering, and why internal consensus (not just clever creative) is the key to lasting impact.He unpacks what he’s building at Harness, the cultural principles he’s instilling, and how prioritizing team trust and clarity fuels both growth and morale.If you're a modern marketing leader balancing vision with velocity, this conversation is a candid, energizing look at scaling without losing your soul. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E06 - Building Brave Teams with Jessica Lovell
May 16, 202500:46:53Tap to summarizeJessica Lovell has led global brand transformations, built creative teams from the ground up, and worked across both agency and client-side environments to bring bold ideas to life.In this episode, Greg Gibson and Nate Spees sit down with Jessica to explore what it really takes to lead a high-stakes rebrand. From aligning strategy across global markets to guiding creative teams through pressure and complexity, they unpack the realities of brand leadership today.Together, they share lessons learned from real-world experience and discuss how to build teams that do more than execute. These are the kinds of teams that shape culture! Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E05 - Reaching the Summit with Kevin Dahlstorm
May 8, 202500:50:48Tap to summarizeACMO EP05 - Reaching the Summit – On Building Brands, Finding Purpose, and Living AdventurouslyThis week on Adventurous CMO, we sit down with Kevin Dahlstrom a four-time CMO, founder, and brand builder who’s made a career out of challenging the norm and leading with purpose.From building bold B2B brands to navigating personal identity, Kevin opens up about what it truly takes to build brands that break through and a life that feels meaningful.We cover:➡️ The boldest brands Kevin has built—and the ones that inspire him most➡️ How to break through in B2B and the lessons learned along the way➡️ The internal battles and courage it takes to lead with conviction➡️ What being a 4x CMO taught him about the true power of brand➡️ How identity work can unlock career clarity and impact➡️ Why staying adventurous is essential—in work and in life🎙 Real stories. Real risks. Real rewards. Watch the full episode to hear Kevin’s journey to the summit—and the mindset that keeps him climbing. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E04 - Strategic Marketing with Ryan Fitzgerald
May 2, 202500:47:21Tap to summarizeAdventurous CMO EP04: Strategic Marketing and Team Empowerment – how to build high-impact marketing through collaboration and vision.What happens when creative leadership meets strategic firepower?In this episode of Adventurous CMO, Ryan Fitzgerald shares how finding joy in leadership, empowering teams, and crafting bold marketing strategies can unlock next-level brand growth and unforgettable experiences. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E03 - In-House Creative and Brand Storytelling with Casey Bevington
Apr 28, 202500:42:27Tap to summarizeIn a time when brands are producing more content than ever, the ones breaking through are doing something radically simple, they’re being real. In this episode, Greg Gibson and Nate Spees are joined by Casey Bevington to explore how authenticity has become the new creative edge. From the rise of in-house creative teams to how content is made, led, and scaled, this conversation unpacks why trust, speed, and creative problem solving are defining the future of brand building. If you’re leading a brand or building one, this one’s for you. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E02 - AI, Creativity & Craft with Nate and Greg
Apr 17, 202500:37:09Tap to summarizeThis week on Adventurous CMO, Nate Spees and Greg Gibson dove into a topic that’s been dominating conversations everywhere, from client meetings to team discussions and LinkedIn feeds: AI. They unpacked its presence in creative work and collaboration, exploring what it truly meant for building brands in this moment of change.Spoiler: it wasn’t the death of creativity, but it marked a significant shift! How brands chose to navigate this new landscape mattered. This wasn’t a conversation driven by hype or fear; it was about staying curious, staying human, and cutting through the noise. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
Transcribe →E01 - Adventurous Brands with Nate and Greg
Apr 7, 202500:12:45Tap to summarizeWelcome to the Adventurous CMO Show, hosted by Greg Gibson (Chief Creative Officer) and Nate Spees (CEO) of Grizzly. In this first episode, they dive into the core philosophy of adventure that fuels bold brand leadership.Learn how belief, bravery, and belonging power creativity and innovation in marketing, and hear stories behind the scenes of brand transformations across industries—from startups to Fortune 10s.This show offers real insights, actionable strategies, and a fresh perspective on leading in today’s fast-moving marketing world. Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.📅 Join us LIVE every Thursday 12 PM PT / 3 PM ET on LinkedInFollow us on LinkedIn & YouTubeSubscribe to our Weekly Newsletter!
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