In this episode, you’ll learn the science of influence and how to apply it to your business to convert more mortgage leads. If you're ready to build a strong, systemised business that can scale and sell, this is essential listening. With over 25 years of experience in the financial sector, David Thomson has a global reputation for training and engaging people using technology. David shares how to handle leads and convert more using the science of persuasion and influence. There's also a wealth of tips on recruitment and building a profitable team.