Podcast
Advisers Assemble - Lead Generation For Financial Services
Hosted by Alex Curtis · EN
How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.
17episodes
Episodes
Newest firstAll episodes
How Google reviews generate leads
May 12, 202500:17:45Tap to summarizeProf. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Transcribe →4 Brokers & 10 Experts Share Video Marketing Tips To Get Mortgage Leads
Mar 24, 202500:46:44Tap to summarizeWhy do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Transcribe →Buying Mortgage Leads - What Is It Actually Like? 9 Experienced Brokers Share Their Stories
Mar 10, 202500:26:28Tap to summarizeImagine having access to the unfiltered truth about buying mortgage leads straight from the mouths of experienced brokers. In this episode, we dive into the real-life stories of nine mortgage brokers who have navigated the ups and downs of lead purchasing. From the highs of securing new clients to the lows of dealing with subpar leads, these brokers share it all. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Transcribe →When Is The Best Time To Advertise For Mortgage Leads?
Feb 24, 202500:37:35Tap to summarizeThe Best Time to Advertise for Mortgage LeadsIn this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.Key Insights on Lead Response TimeThe episode starts by highlighting the crucial importance of quick response times in lead conversion:Responding within the first 5 minutes significantly increases your chances of qualifying a lead.Delays in response time can dramatically reduce conversion rates.Being the first to respond gives a substantial competitive advantage.Advertising Schedule StrategiesWe discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.Broker Preferences vs. RealityThe episode reveals interesting findings from a LinkedIn poll about mortgage brokers’ preferences for receiving leads, and how these might not always align with optimal lead generation times.Conversion Rates: Bought vs. Brand-Generated LeadsWe explore the differences in conversion rates between purchased leads and those generated by a brand’s own efforts.Exclusive Case StudiesThe highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:The most effective days and times for generating high-quality leadsSurprising findings about weekend lead generationThe impact of advertising schedules on lead quality and conversion ratesListeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Transcribe →How to make your business twice as memorable (But you won't do it)
Jan 13, 202500:20:58Tap to summarizeIn today’s episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let’s rhyme our way to better branding! Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Transcribe →More Attention, More Mortgage Leads?
Dec 16, 202400:29:06Tap to summarizeResearch by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come’ which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn’t help but notice it. This effect isn’t about consciously choosing to look; it’s subconscious. Movement, even implied movement, has a way of pulling our focus.This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it’s just been kicked—grab people’s attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.But we didn’t stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Transcribe →Julia Smith - Openwork - Business Superhero Series
Jun 20, 2022Tap to summarizeIf you need a shot of adrenaline then this chat is it! Alex came away feeling very motivated after this chat and got loads of work done that afternoon! Julia Smith is a regional business consultant for the Openwork Partnership and works with a lot of successful firms in the network. We discuss why Openwork is a great network and what she sees all the great firms doing day in, day out. You'll get to know her a bit better with all the usual superhero questions too! Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
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