Thu Aug 29 2024

While digital marketing and communications aren’t a replacement for referrals, the leading driver of new business for financial advisors, they can help make the difference between a referral who chooses you or one who decides to go a different direction. Lisa Turley, senior vice president, Advisor Marketing and Maggie Kokemuller, senior vice president, Marketing Services at Raymond James share their advice for defining and executing your online strategy. Financial advisors Christopher Beavers and Emma Beavers also share how their team has built a robust and cohesive brand, supported by their digital communications.