Today, clients are asking better questions online, and the firms that show up clearly may earn more attention.

What does your digital presence tell search tools, social platforms, and real prospects about who you help?

In this episode, Jeremy Houser talks with Samantha Russell, Chief Evangelist of FMG, about how financial advisors can improve their online visibility, build trust through social proof, and create content that answers real client questions. Samantha explains why niche messaging, fresh website content, reviews, podcast appearances, and strong LinkedIn activity matter as AI changes how prospects find advisors.

Samantha discusses:

Why advisors need clear niche messaging so AI tools can connect them with the right prospects
How reviews, testimonials, and LinkedIn recommendations help build digital trust signals
Why fresh blogs, social posts, and podcast transcripts help keep advisor content visible
How to use AI tools to test whether your firm appears in client-style search prompts
Why relatable stories and client questions can shape stronger advisor content ideas
And more!

Resources:

Connect with Samantha Russell:

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About Our Guest:

Samantha helps financial advisors create digital marketing strategies that produce exponential growth through channels such as content marketing, SEO, website development, social media and video.

A prolific speaker and content contributor, over 10,000 financial professionals have heard Samantha speak at industry conferences and even more have read her educational content in the pages of well-known industry publications.

Samantha is Investment News 40 Under 40 award winner, a ThinkAdvisor Luminary, and a WealthManagement.com “10 to Watch”.

She was part of the original five-person team that launched Twenty Over Ten and now serves as Chief Evangelist at FMG. There is nothing Samantha finds more inspiring than being able to empower advisors to market themselves effectively, and she gets a thrill from each message received from those financial advisors who are enjoying returns on their marketing investments.

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