Podcast
AEC Marketeer
Hosted by Keelin Cox · EN
This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.
15episodes
Episodes
Newest firstAll episodes
Episode 146: A Career Debrief with Bill Cox
5d ago00:29:58Tap to summarizeOn this very special episode, I get to interview my dad, Bill Cox about his career as a Land Surveyor. He's got some great stories about favorite projects and work he's done throughout his 40-year career. As a bonus, he also gives us a quick run-down of wine-making. If you want to learn more about Bill Cox and his work, you'll just have to re-listen to this episode because he's retired and probably hasn't logged on to his LinkedIn since he originally created it. :)
Transcribe →Episode 145: Applying Brand Journalism to AEC with Katie Wagner
3w ago00:22:13Tap to summarizeAI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). People were already becoming skeptical of what they read on Google, websites, and social media, and now AI-content has driven consumer trust in online content to historic lows. For marketers, this means driving online leads and standing out as credible is much more difficult. In this episode, Katie and I talk about ways brand journalism and human-centered storytelling can help cut through the "AI Slop" by using things AI can't develop - real interviews, quotes, stats, anecdotes, and case studies. We also talk about how to approach this journalistic style of content creation in a way that facilitates meaningful connection. *About Katie Wagner: * Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, Katie knows how to engage an audience and build credibility, and she believes those skills are just as valuable for business owners as they are for journalists. Today, Katie owns a full-service digital marketing agency made up of journalists like herself. The agency, KWSM, was founded in 2010, and specializes in lead generation, content creation, social media management, digital advertising, website design, and SEO. They work with clients like Mitsubishi, Anthem Blue Cross, F45 Fitness Studios, Rakuten, Caesar’s Entertainment, Lorna Jane Active Wear, and small to mid-sized companies across the country. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV. Katie also works as a consultant, helping businesses integrate digital marketing into their traditional marketing plans. She is a popular speaker, and regularly gives keynote presentations and leads workshops and breakout sessions for both corporate and small business audiences. Katie lives in San Diego, CA with her husband and their 6 rescue dogs. Links: Website: https://kwsmdigital.com/ LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm/
Transcribe →Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy
Jun 300:44:05Tap to summarizeBlair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedIn actually works (it's closer to TikTok than you'd think), and what it takes to build an audience that genuinely wants to hear from you. Blair also shares how she approaches contrarian takes without burning professional bridges, what LinkedIn jail actually looks like, and why writing the way you talk is still the most underused strategy on the platform. Links Website: https://hudsondaviscommunications.com/ LinkedIn Profile: https://www.linkedin.com/in/blairhuddy/
Transcribe →Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
Apr 1600:28:32Tap to summarizeFrank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all. About Frank: Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide. Where to see Frank: ACEC Alaska conference at the end of April 2026 AEC.ai conference 2026 SMPS Ampilfy conference 2026 AEC Elevate conference
Transcribe →Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
Feb 1100:40:01Tap to summarizeIn this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction and sales to becoming the guy who grew Baker’s Facebook following from 600 to a jaw-dropping 72,000 and got their content in front of over 80 million people. We dig (pun intended) into Patrick’s creative approach to social media and online marketing—how he uses storytelling, stunning visuals, and a deep understanding of his audience to highlight the incredible work his team does. He also shares the unforgettable story of Hurricane Helene in 2024, when catastrophic flooding hit Northeast Tennessee. Patrick explains how his company was ready—not just to help with recovery efforts but to document and share the story of resilience and hope through social media. He also highlights how many companies in the construction industry either don’t have a social media presence or aren’t using it effectively. Social media has become a key way people research businesses, offering a chance to show what you do and build a connection with your audience. Gaining followers is more than just a number—it’s about creating a channel where people actively choose to stay informed about your work. Patrick drops a key takeaway: “If the world searched for you in a search bar tomorrow—whether it’s on social media, Google, or whatever—would you be happy with what they find? Is it accurate and up-to-date?” That readiness, combined with a consistent content strategy, made all the difference for Baker’s. From drone shots to time-lapse videos, Patrick shows how he turned a small-town construction company into a social media powerhouse. Whether you’re a marketer, a construction fan, or just love a good story about innovation and grit, this episode is packed with inspiration and practical tips. Ya dig? More about Patrick and Baker's Construction can be found here: website: https://www.bakersconstructionservices.com/ Patrick's LinkedIn: https://www.linkedin.com/in/patrick-black-211023b3/ BCS' Instagram: https://www.instagram.com/wedigbcs/
Transcribe →Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
Jan 3000:21:07Tap to summarizeIn this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com
Transcribe →Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller
Jan 2600:37:43Tap to summarizeJoin us as we cover the final two episodes of On Brand Season 1!
Transcribe →Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller
Jan 500:50:30Tap to summarizeOn this recap we cover Episodes 5 and 6 of On Brand - enjoy!
Transcribe →Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller
Jan 100:44:03Tap to summarizeRecap of "On Brand" episodes 3 and 4 - enjoy!
Transcribe →Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller
Dec 1700:34:22Tap to summarizeThis is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!
Transcribe →