Podcast
AEC Marketeer
Hosted by Keelin Cox · EN
This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.
12episodes
Episodes
Newest firstAll episodes
Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
Apr 1600:28:32Tap to summarizeFrank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all. About Frank: Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide. Where to see Frank: ACEC Alaska conference at the end of April 2026 AEC.ai conference 2026 SMPS Ampilfy conference 2026 AEC Elevate conference
Transcribe →Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
Feb 1100:40:01Tap to summarizeIn this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction and sales to becoming the guy who grew Baker’s Facebook following from 600 to a jaw-dropping 72,000 and got their content in front of over 80 million people. We dig (pun intended) into Patrick’s creative approach to social media and online marketing—how he uses storytelling, stunning visuals, and a deep understanding of his audience to highlight the incredible work his team does. He also shares the unforgettable story of Hurricane Helene in 2024, when catastrophic flooding hit Northeast Tennessee. Patrick explains how his company was ready—not just to help with recovery efforts but to document and share the story of resilience and hope through social media. He also highlights how many companies in the construction industry either don’t have a social media presence or aren’t using it effectively. Social media has become a key way people research businesses, offering a chance to show what you do and build a connection with your audience. Gaining followers is more than just a number—it’s about creating a channel where people actively choose to stay informed about your work. Patrick drops a key takeaway: “If the world searched for you in a search bar tomorrow—whether it’s on social media, Google, or whatever—would you be happy with what they find? Is it accurate and up-to-date?” That readiness, combined with a consistent content strategy, made all the difference for Baker’s. From drone shots to time-lapse videos, Patrick shows how he turned a small-town construction company into a social media powerhouse. Whether you’re a marketer, a construction fan, or just love a good story about innovation and grit, this episode is packed with inspiration and practical tips. Ya dig? More about Patrick and Baker's Construction can be found here: website: https://www.bakersconstructionservices.com/ Patrick's LinkedIn: https://www.linkedin.com/in/patrick-black-211023b3/ BCS' Instagram: https://www.instagram.com/wedigbcs/
Transcribe →Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas
Jan 3000:21:07Tap to summarizeIn this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com
Transcribe →Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller
Jan 2600:37:43Tap to summarizeJoin us as we cover the final two episodes of On Brand Season 1!
Transcribe →Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller
Jan 500:50:30Tap to summarizeOn this recap we cover Episodes 5 and 6 of On Brand - enjoy!
Transcribe →Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller
Jan 100:44:03Tap to summarizeRecap of "On Brand" episodes 3 and 4 - enjoy!
Transcribe →Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller
Dec 1700:34:22Tap to summarizeThis is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy!
Transcribe →Episode 136: Leadership Tidbits and a Little Winter Pivot with Keelin Cox
Dec 1000:12:19Tap to summarizeIn this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m kicking off a fun mini series with my friend Courtney Miller, where we’ll chat about the marketing reality show On Brand and explore how its lessons apply to the AEC industry.
Transcribe →Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson
Nov 1900:41:21Tap to summarizeIn this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals. Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows. The surprising ways AI can enhance social media, business development, and even interview prep. Insights on balancing risk and reward when using AI for sensitive information. Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.
Transcribe →Episode 134: Construction SEO with Perryn Olson
Nov 500:42:16Tap to summarizeDid you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business! About Perryn Olson, FSMPS, CPSM, CCMP: Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC). Links: LinkedIn: https://www.linkedin.com/in/perryn/ Website: https://altcmo.net/ Podcast: https://www.youtube.com/@AltCMO. 2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/
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