A (28:26)
On my first team member, a woman by the name of Erin, who ended up working with us for six years. That was when I got on Gusto and I'm still there today. Try gusto today@gusto.com Paula and get three months free when you run your first payroll. That's three months of free payroll@gusto.com Paula One more time. Gusto.com Paula G-U-S-T O.com Paula so imagine it's midnight. You're on the couch, you're scrolling through this new website, hitting the add to cart button and. And you decide to check out. But you remember that your wallet or your credit card is in the other room and you don't want to get off the couch. That's okay, you don't need to, because there's that big iconic purple shop button. You know the one with that shop button? That's Shopify. And there's a reason that so many businesses sell with it, because it makes everything easier from checkout to creating your own storefront. Shopify is the commerce platform behind 10% of all e commerce in the US from household names like Mattel and Gymshark to brands that are just getting started. Shopify will give you a leg up from the beginning with beautiful ready to go templates to express your brand. And you don't need to know how to code. You can handle everything in one place from inventory to payments to analytics. And they've got built in marketing and email tools and that iconic purple shop pay button used by millions of businesses around the world. If you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your 1 month $1 per month trial period and start selling today at shopify.com Paula go to shopify.com Paula shopify.com Paula welcome back. A few things strike me right away when I listen to the conversation that Scott and I had in August of 2023. First of all, at the time, the dominant conversation was around something that on the surface appeared counterintuitive, which was that interest rates had doubled but housing prices were remaining strong. You know, many people had speculated that housing prices would crash when interest rates spike because unaffordability would just reach an apex. But what we saw in August 2023, and which is still the case today, even in the context of higher interest rates, home prices hold because sellers don't want to lose their equity, they don't want to lose their gains, and so they would rather hold onto their properties than sell at a steep discount. Scott explained this through the lock in effect, meaning that homeowners with mortgages at 3% or 4% rates weren't selling because they didn't want to give up those rates. It strikes me how little has changed between August of 2023 and October of 2025. We still have the lock in effect in full force. According to realtor.com as of September 2025, more than 80% of mortgages have an interest rate that is below 6%. And of these, about 10% have a rate that's in the 5 to 6% range, meaning the bulk of these are actually sub 5% loans. According to the Federal Housing Finance Agency, the average rate for outstanding mortgages in the first quarter was 4.3%. Which is another way of saying among existing homeowners who have mortgages, those existing homeowners on average have a mortgage rate of 4.3%. Which means that that lock in effect that Scott described it was certainly much stronger in August of 2023 when interest rates were in the high 7%, almost 8% range. That lock in effect is weaker. Now the average 30 year fixed rate mortgage, the weekly national average, according to Bankrate, is 6.31% for the week of October 19th. So there's still a difference of about 2 percentage points between the average mortgage holder's interest rate versus what the market is currently offering. And that has a huge impact on home sales and buyer activity. So currently Fannie Mae's forecasting that total home sales in 2025 will be at 4.72 million. That would be below home sales in 2024, meaning fewer people in 2025 are expected to buy homes as compared to last year. That projection was made by Fannie Mae. Realtor.com projected that 2025 is going to be the lowest annual transaction pace since 1995. So the major story in 2025 is no one's buying homes. It is an amazing buyer's market right now. If you are in a position to be a buyer, this is the time to buy. And if you're in a position to be a seller, I'm very sorry, because this is a terrible time to sell. Obviously, your local market may vary. All markets are local, but this is at the broad national level. This is how the national story is playing out. What we've seen as compared to what Scott and I discussed is that housing prices over the last two years have, relatively speaking, remained stable. Home prices have kept pace with inflation, no better, no worse. There hasn't been a collapse in home prices, nor has there been a wild spike in the face of depressed buyer activity. Home prices overall have more or less held their ground. Slight softening in major metro markets, but not by any significant degree. The Case Shiller index as of August 26th shows annual home price growth increased by 1.9% in June. The 10 city index was up 2.6% for the year. The 20 city index was up 2.1% as compared to a year ago after seasonal adjustment. All three readings had a slight decrease. So just to pause and zoom out and summarize that a little bit, June's results show a 1.9% year over year increase with seasonal adjustment. We have a slight decrease of what that shows. Net net. The housing cycle basically is settling right around inflation parity growth, growth at the level of inflation rather than growth at the level of anything beyond inflation, which is to say it's holding steady. We are seeing, of course, interest rates have come down a bit. We talked about that at the time. We were worried about further increases in the Fed's rates. We are now two years later at the point where we are finally starting to cut rates. And of course, we are expecting two more rate cuts this year, the next one of which will likely be announced on October 29th. So all in all, the picture right now is actually remarkably similar to the picture in August of 2023. Listening to it, I was surprised at how little has changed. The lock in effect is still there. Home prices are stable. Interest rates are down a bit, but not a lot and are just starting to come down. New construction helped ease some of the supply crunch, but there's still a big supply crunch. I did think it was interesting how Scott predicted that builders would thrive in spite of the high interest rate environment. So he talked about his friend who doubled down on building and was doing well. From today's vantage point, what we can see is that the building with regard to the home maintaining value, solid, absolutely solid building with regard to finding a buyer, that's tougher because homes are sitting on the market longer. Average days on market is high. Transaction volume is low. That said, new construction generally moves faster than existing home sales. And the major advantage builders have, assuming they're capitalized enough, is that they can offer interest rate incentives to buyers. And that provides a huge advantage over the sellers of existing homes. So we've seen the market in 2025 actually shift toward new construction builders as of 2025. This is a report from the Structural Building Components Association. They put out their new construction quarterly report. So as of Q2 of 2025, the price premium of new construction over existing homes hit 7.8%, which is a record low. So that is good news for buyers. It sounds like not good news for builders because of that shrinking price premium. But in spite of that, according to a quote from realtor.com's builders continue to deliver new homes to the market at a healthy pace. The report goes on to say that there's been a recent slowdown in starts and permits, largely amid tariff concerns and the threats of a combination of lower demand and higher material costs. And so tariffs and their impact on the cost of materials. That is a piece of the puzzle in 2025 that we were not discussing two years prior. Overall, though, I am in general quite taken by how little has changed between 2023 and 2025. You know, listening to our conversation back then, with the benefit of two years of hindsight, many of the broad macro concerns remain steady. All right, with that said, we will climb back into our time machine and listen to another snippet from that Conversation.