Ann Berry is joined by Zeta Global Co-founder & CEO David Steinberg to discuss how the company is using AI to transform digital marketing. Steinberg explains how Zeta’s platform helps enterprises acquire, retain and monetize customers, why the company invested in AI years before the recent boom and how it built its consumer data cloud. They also discuss the “software apocalypse” narrative weighing on SaaS stocks, Zeta’s push into connected TV advertising and how its new AI assistant Athena could further automate marketing decisions.

00:00 Zeta Global CEO David Steinberg Joins
01:00 What Zeta’s Marketing Platform Actually Does
03:14 Why Zeta Pivoted to AI in 2017
07:30 Building a Massive Consumer Data Cloud
08:34 How Zeta Uses Data to Target and Acquire Customers
10:02 The “Software Apocalypse” and Tech Stock Selloff
10:44 Zeta’s Growth: Revenue, Cash Flow, and Scale
12:06 Connected TV Advertising and Data Targeting
13:45 Why AI Won’t Replace Enterprise Software
17:46 Introducing Athena: Zeta’s AI Marketing Copilot
19:02 Automating Marketing Strategy with AI
21:06 The Path to $2.3B in Revenue
22:14 Pricing Power and Return on Ad Spend
26:03 M&A Strategy and Growth Through Acquisitions

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