Running a firm is one thing. Building a business that scales is another.

Matt Tait, founder and CEO of Decimal, knows how overwhelming the growth stage can be. He’s developed a clear-eyed perspective on what holds people back and what to do instead. Recently, Decimal announced a bold move into franchising, giving other entrepreneurs access to the systems, structure, and support that have powered their own success.

In this episode, Matt answers the questions he hears most often from accountants and firm owners. He lists down what the Decimal franchise model includes, who it’s built for, and how it solves the operational and economic pain points that keep firms stuck. Matt also shares how AI, globalization, and shifting client needs are shaping what it takes to grow a firm today.

You’ll learn:

Why most accounting firms fail to scale and how to fix that.
How to structure teams and technology for better margins and less chaos.
What traits make a firm owner a strong fit for the franchise model.

Jump into the conversation:

(00:00) Matt introduces the Q&A episode

(01:43) What sparked the franchising model at Decimal

(04:40) Breaking down the accounting firm margin gap

(07:16) How AI is transforming firm operations today

(10:17) Building an effective global team

(11:53) Turning staff into trusted client advisors

(14:21) Why giving away the playbook wasn’t enough

(20:08) How Decimal’s queue system boosts capacity

(28:39) The mindsets that signal long-term success

(31:50) The biggest problems franchising is solving

(33:56) Structuring teams to support $40K+ MRR per manager

(39:04) Why $500/month clients are a red flag

How to grow your firm faster with franchising

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