Podcast
Agency Action
Hosted by WP Minute · EN
Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business.
Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two agency owners who live it every day—along with stories that remind you you’re not alone in this wild WordPress world of global teams, AI disruption, and constant change.
Follow the show and explore more at TheWPMinute.com/podcasts
10episodes
Episodes
Newest firstAll episodes
Finding Purpose in Agency Work
3d ago00:29:43Tap to summarizeThis episode of The WP Minute’s Agency Action podcast is all about the emotional and professional challenges of agency work. Kurt and Toby explore the importance of team dynamics, project management, and effective communication with clients. The guys emphasize the need to establish processes while maintaining flexibility, and the value of professional partnerships in finding purpose and community engagement. The goal is to examine your strengths and weaknesses, then turn them into action! Takeaways:Agency work presents challenges that can be emotionally draining.Look closely at your situation. You may be doing better than you think.Agency owners have the freedom and flexibility to enact positive changes.Our emotions can cloud our judgment when it comes to success.Having the right perspective will help you make better decisions.A great project manager changes businesses.The goal of reflection is to improve your standing with clients.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →How Phased Projects Can Grow Your Agency
1w ago00:33:24Tap to summarizeThis episode of The WP Minute’s Agency Action podcast is all about agency growth through project management. Kurt and Toby focus on phased launch approaches, the importance of MVPs, and the iterative nature of project management. They also explore different pricing models, the significance of client relationships, and the challenges of defining maintenance services. You’ll also get useful tidbits on the value of experience in agency work and considerations for growth and investment. It’s everything you need to go bigger and better!Takeaways:Phased launches can help manage client expectations and project timelines.MVPs (Minimum Viable Products) are crucial for getting projects off the ground quickly.Iterative processes allow for continuous improvement and adaptation.Good, better, best pricing models can enhance client engagement.Building strong client relationships is essential for long-term success.Industry experience can lead to better decision-making and pricing strategies.Defining maintenance services can clarify expectations for clients.Value-based pricing is often more effective than hourly rates.Growth should align with personal and professional goals. Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →The WordPress Hosting Trap: What Agencies Get Wrong
2w ago00:25:58Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of WordPress hosting. They discuss the various factors that influence the choice of hosting providers, the importance of support, and the implications of DNS management. The guys also offer guidance on upselling hosting and maintenance services, the role of AI in support, and the financial aspects of hosting services. It’s real talk about the challenges agencies face!Want to learn more about choosing the right web host? Check out The WP Minute’s free Hosting Decoded course.Takeaways:Choosing a hosting provider involves evaluating performance, support, and cost.Support options vary widely among hosting companies and impact user experience.Upselling hosting and maintenance services can create recurring revenue for agencies.AI in hosting support is still developing and may not meet all needs.Cost analysis reveals that hosting maintenance can be more expensive than anticipated.Managing plugin weight is essential for website performance.DNS management can enhance website speed and reliability.Agencies should be proactive in discussing hosting options with clients.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →Why Agency Life Is Exhausting
3w ago00:33:08Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns examine common agency ownership challenges. The guys discuss the impact of exhaustion, the importance of effective communication and leadership, and the necessity of quality assurance processes. They also explore how to improve team dynamics, manage client expectations, and leverage AI tools to enhance agency operations. The conversation emphasizes stakeholder management and the need for clear definitions of project completion to avoid confusion. The bottom line? You need proactive QA measures that build trust.Takeaways:Agency life can be exhausting, especially with family responsibilities.Effective communication and leadership are crucial for agency success.Quality assurance processes need to be prioritized in agency work.Stakeholder management is essential to avoid project confusion.Defining 'done' clearly helps align client expectations.Building a strong internal culture fosters teamwork and buy-in.Leveraging AI tools can streamline agency operations.Agencies must manage their workload to avoid burnout.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →Why Your Agency Needs an Email List
May 500:38:06Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of email spam and marketing, the importance of maintaining client relationships, and the emotional aspects of business interactions. They explore the balance between agency work and personal projects, particularly in e-learning, and emphasize the need for a strong online presence. The guys also riff on crafting effective proposals and recognizing opportunities in client projects. You’ll also find advice for crafting pricing strategies, the importance of upselling, and the role of conversion tracking in agency work. There are also tips for understanding client needs and expanding your services to meet them.Takeaways: Spam and scams are increasingly prevalent in email communication.Maintaining a relevant email list is crucial for effective marketing.Emotional deposits in client relationships can lead to better sales opportunities.E-learning projects require consistent effort and marketing to succeed.A strong online presence is essential for attracting clients.Crafting tailored proposals can enhance client engagement.Balancing agency work with personal projects is challenging but rewarding.Upselling is crucial for maintaining control over client projects.Fear or complacency often prevents agencies from expanding their services.Conversion tracking is more beneficial for agencies than clients.Mental well-being is essential for making sound business decisions.Balancing smaller and larger projects can lead to a healthier business model.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby: LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →Unlocking Hidden Revenue in Your Agency
Apr 2800:28:08Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Toby and Kurt challenge the idea that AI is replacing agencies. They argue that many agency owners are holding themselves back by underpricing services and ignoring new opportunities. The guys discuss how agencies can adapt by embracing AI, productizing services, expanding into marketing and SaaS offerings, and building recurring revenue streams. The conversation highlights a major mindset shift from thinking like developers to operating as growth partners.Takeaways:Agencies are more limited by their own assumptions than by AI or market changes.Significant revenue opportunities exist in services many agencies overlook or avoid offering.Productizing services and setting clear boundaries can improve efficiency and profitability.AI enables faster workflows, making lower-cost projects more viable without sacrificing margins.Agency owners should view themselves as marketing and growth partners, not just developers.Recurring revenue streams like SEO, content, support, and ads can outperform one-time project work.Clients often have larger budgets than agencies assume, but only if higher-value options are presented.AI can expand service offerings without requiring additional staff or major overhead.Fragmented services across multiple vendors create missed opportunities for agencies to provide more value.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →Agency Acquisitions and Exit Strategies
Apr 2100:39:10Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of acquiring and managing WordPress and agency businesses. The guys explore exit strategies, onboarding, upselling, and the impact of AI on agency operations. They also share insights on evaluating business value, customer satisfaction, and process integration. This episode is packed with practical advice for agency owners considering growth or exit options!Takeaways:The true value of a business lies in its processes and customer relationships, not just its client roster.Exit strategy clarity is the foundation of smart acquisition and divestment decisions.Upselling and onboarding must happen promptly after a client transfer to maintain momentum.Acquiring clients well-matched to your operational capacity is as critical as the acquisition itself.Building automation and AI-driven processes now is essential for managing scale and complex acquisitions.The real asset in business sales is often the team and operational systems, not just the client base or revenue.Growth and acquisition strategies should balance speed with operational readiness.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →What Happens to Your Agency When You’re Sick?
Mar 3100:40:37Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of planning for health emergencies, effective agency offers, lead generation strategies, and maintaining work-life balance. They share practical insights on pricing, client screening, and building long-term relationships in the WordPress agency space. The guys tackle the subjects we don’t talk about nearly enough! This episode includes everything you wanted to know…but were afraid to ask.Takeaways:It’s important to plan for worst-case health scenarios for business continuity.Buy long-term disability and health insurance as a safeguard.The psychology behind 30-day money-back guarantees and risk reversal offers.Effective outreach strategies: organic social media, referrals, and targeted cold outreach.Use pricing strategies to avoid the race to the bottom in gig economy jobs.Recognize red flags in client conversations, such as over-promising or appearing unqualified.Build long-term client relationships through transparent needs assessments and boundaries.There’s value in journaling and stream-of-consciousness writing for stress management and clarity.Employ niche specialization and follow the money to long-term agency success.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →How Better Communication Puts Your Agency In Control
Mar 2400:30:46Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen examine the role of effective communication in running a successful agency. They explore strategies for setting expectations, handling unknowns, and leading clients confidently, all while fostering team growth. The guys demonstrate how a simple shift in communication approach (setting hard deadlines, controlling the narrative, and listening deeply) can eliminate scope creep and client frustration. Learn why transparency isn’t just kindness, it’s the secret to exponential growth.Takeaways:Agency owners must communicate better than clients and control messaging timelines.Set clear project expectations with specific deadlines.Demonstrate transparency with clients through regular “heartbeat” updates.Improve your client relationships by balancing transparency and withholding information.Develop strategies for handling scope creep and managing client expectations in demanding situations.Use the power of open-ended questions and active listening to prevent misunderstandings.Agency leaders can nurture team development and soft skills.Employ practical tactics for running meetings with agendas and controlled conversations.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
Transcribe →Can AI Save Your Agency Money?
Mar 1700:39:36Tap to summarizeOn this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore how AI is transforming business processes, marketing, and service delivery. They discuss practical examples of building in-house tools, shifting focus from website development to problem-solving, and strategies for adapting to technological change. The guys also look at the challenges of subscription management and cutting unnecessary costs. Takeaways:Building in-house AI solutions can eliminate ongoing SaaS costs.The core value of AI in business is enhancing problem-solving, not replacing creativity.Process and delegation are the accelerators of profit growth.Risk tolerance and mindset significantly influence strategic success.Clear communication and positioning simplify business development and client relationships.Regular focus on revenue metrics will help you refine strategic decisions.Proactively eliminating unnecessary recurring expenses unlocks hidden profits.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe
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