Welcome to Agency Business.

Alison Weissbrot, executive editor at Adweek, joins Brian Wieser and Olivia Morley to discuss the agency business from her vantage point covering the industry.

Alison talks about the pressure holding company CEOs face around growth and AI transformation, why independent agencies continue to generate industry attention, and how private equity is shaping parts of the indie agency market.

She also discusses what makes agency AI claims credible, where agencies are investing beyond AI, and why Cannes Lions remains central to the industry even as its role continues to evolve.

The Agency Business podcast is part of the Marketecture Media podcast network.

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