Welcome to Agency Business.

Blake Heal, founder and CEO of Conscious Minds, joins Brian Wieser and Olivia Morley this week to discuss how the agency built production into its model from the beginning.

Blake shares how Conscious Minds evolved from the viral video era into a social and culture-focused agency working with large brands including Nike, Starbucks, Yahoo and Google.

He also describes:

How the agency’s production capabilities shape its work
How faster social timelines differ from traditional TV production
How AI is affecting content costs, internal operations and future billing conversations.

The Agency Business podcast is part of the Marketecture Media podcast network.

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