Welcome to Agency Business.

Katy Hornaday, CEO of independent, private-equity backed agency, BarkleyOKRP, joins Brian Wieser and Olivia Morley to discuss her path from creative leader to CEO, how the agency is using its PE backing to build and buy capabilities, and what it takes to make integration across creative, strategy, media and AI-enabled tools work inside the business.

For more on the media side of BarkleyOKRP’s model, revisit Episode 22, with MissionOne Media president Sean Corcoran.

The Agency Business podcast is part of the Marketecture Media podcast network.

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