Hey everyone, today I'm joined by Joseph Fioramonti.

Joseph is the founder of Dark Square, a branding agency, and the creator of Constellations, a visual perception tool that replaces stakeholder guesswork with real audience data.

He spent over a decade doing large corporate rebrands for tech companies before building Constellations internally to solve his own approval problem. The tool now has two patents pending and is being opened up to other agencies.

I wanted to have Joe on because most agency owners have been burned by revision cycles and last-minute stakeholder changes. Joseph built a system that eliminates that dynamic by collecting visual data from hundreds of people before any creative direction is locked in — and the results are remarkable.

In this episode, we discuss:

Why including more stakeholders upfront eliminates revision cycles
How visual perception data replaces guesswork in brand approval
Building a SaaS product inside your agency for two revenue streams
And more...

You can learn more about Joseph on LinkedIn and check out Constellations to help get confirm brand direction with real audience insights.

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