Hey everyone, today I'm joined by Garrett Jestice.

Garrett is a GTM consultant and advisor who helps agencies, solo consultants, and fractionals build the foundations that make marketing and sales actually work.

I wanted Garrett on because he's someone I talk to regularly, and every conversation surfaces something practical. His take on leverage levers for agencies goes well beyond the usual "niche down" advice, and his perspective on the rise of micro-agencies and what's dying in the traditional model is something every agency owner needs to hear right now.

In this episode, we discuss:

Why your best client should become your entire go-to-market strategy
Why the full-service agency model is dying and what the micro-agency model looks like instead
Why partnerships and co-marketing are the most overlooked growth lever for agencies
And more...

You can find Garrett on LinkedIn and on Substack at 10xsolo.substack.com.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.