Hey everyone, today I'm joined by Roger Nairn.

Roger is the founder of JAR, a branded podcast agency that has spent a decade helping enterprise brands like Amazon and Wharton create shows that actually do something. JAR recently rebranded from "JAR Audio" to "JAR Podcast Solutions" — a shift that reflects how much the industry has evolved.

I wanted Roger on because branded podcasts are having a moment, but most of them are terrible. Roger has a point of view on why that is, and more importantly, what it takes to build one that works for both the brand and the audience.

In this episode, we discuss:

Why most branded podcasts are glorified press releases nobody listens to
How JAR's advertising background shapes how they build shows
How to prove podcast ROI to a CMO who only thinks in MQLs
And more...

You can learn more about Roger on LinkedIn.

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