Hey everyone, today I'm joined by Tom Lee.

Tom is the CEO and co-founder of Visto, a VC-backed platform built specifically for agencies to track and improve their clients' visibility inside AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Tom came from product roles at Apple, Walmart, and Lockheed Martin before building Visto.

I wanted Tom on because GEO is becoming a real service line — but there's a lot of noise and very little substance. Tom cuts through the speculation with actual data on what moves the needle.

In this episode, we discuss:

What we actually know moves GEO (versus what's speculation)
Whether to bolt GEO on, bundle it in, or reposition the whole retainer
Which industries are getting AI citations fastest right now
And more...

You can learn more about Tom on LinkedIn.

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