Hey everyone, today I'm joined by Emily Hatton.

Emily is the founder of AI in Agencies and also runs the Female Founder AI Space. Before founding her own practice, Emily was Head of Operations at Webtopia, a digital advertising agency — which means her perspective on AI comes from having actually run agency operations, not just consulting from the outside. Emily built a proprietary AI OS framework that embeds AI into operations, services, and culture.

I wanted Emily on because most agency founders are either ignoring AI or experimenting with it randomly. Emily's approach is different: systematic, ops-first, and built around making the whole business AI-ready before any tool gets installed.

In this episode, we discuss:

The biggest AI mistake agency founders are making right now
What AI-ready operations look like before any tool gets installed
How to build team capability with AI instead of replacing it
And more...

You can learn more about Emily on LinkedIn.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.