Hey everyone, today I'm joined by Mike Montague.

Mike is the founder of Avenue 9 and the host of the Human First AI Marketing podcast and YouTube channel. He got his start in radio and sales training before running marketing for a large international company with over 200 offices across 29 countries, and now works with agency owners and business leaders on how to actually use AI in marketing.

I got to meet Mike at a conference we spoke at earlier this year, and I loved the way he talked about AI. He's tested a real, practical framework for where AI belongs in the content and marketing process and where it doesn't. This, for me, is a relief, because it's not just theory about the future of AI marketing.

In this episode, we discuss:

Why most AI-generated marketing content turns into "slop," and the strategy work that has to happen first to avoid it
The four buckets for deciding what AI should and shouldn't touch in your business
How "gifts and invitations" marketing works even better with AI-enabled personalization
And more...

You can learn more about Mike Montague on LinkedIn.

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