Hey everyone, today I'm joined by Park Howell.

Park is a storytelling coach and consultant who helps brands turn their story into a measurable growth engine, using frameworks like And-But-Therefore to make an often-dismissed "soft skill" produce hard, provable ROI.

I wanted him on the show because agencies are about to get hit with a wave of AI-generated content that all sounds the same, and Park's argument is that storytelling isn't the thing AI commoditizes, it's the thing that becomes your biggest moat once everyone else is producing generic copy.

In this episode, we discuss:

Why AI turns storytelling into a bigger competitive advantage, not a smaller one
The difference between an intuitive storyteller and an intentional one
The And-But-Therefore framework and how it plays to the brain's pattern-seeking, decision-making wiring
And more...

You can learn more about Park Howell on LinkedIn. And check out StoryCycle Genie for yourself.

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