Main Description

What makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads?

In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems.

During this live session, Andriy breaks down how brands can generate 30–50% of total store revenue from email within 90 days, the lifecycle strategies that consistently improve retention, and the systems behind predictable, profitable growth.

You’ll learn:
• How to build email flows that convert
• The retention levers most operators ignore
• The real playbook behind LTV and CAC efficiency
• How to scale campaigns with weekly testing

Packed with actionable strategies you can implement immediately, this episode is a must-attend for operators looking to grow smarter—not just bigger.

About the Guest

About Andriy Boychuk:
Andriy is the Founder & CEO of Flowium, an Elite Klaviyo Partner agency specializing in lifecycle strategy, retention, and email/SMS automation. Known for helping brands drive 30–50% of all revenue from owned channels, Andriy has worked with operators across the DTC landscape to improve LTV, segmentation, deliverability, and creative performance. He also teaches the Klaviyo Master Course and publishes weekly educational content for marketers and founders.

Quote Section

“Consistency & Persistence.”

Connect with Andriy:
LinkedIn — https://www.linkedin.com/in/andriyboychuk/
Instagram — https://www.instagram.com/andriyboychuk/
Website — https://flowium.com/team/andriy-boychuk/

Key Discussion Topics

• Customer retention frameworks that actually move revenue
• Lifecycle flows, segmentation, and VIP strategy
• Weekly testing, optimization, and LTV-driving tactics

Why You Should Tune In

If you’re tired of relying on paid ads and want a predictable growth engine, this episode breaks down the exact systems top-performing brands use to monetize their list, increase LTV, and scale efficiently. You’ll walk away with a clear roadmap to strengthen your retention strategy and shift more revenue to profitable owned channels.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.