Why do some brands get remembered, while others get skipped?

In this episode, I sit down with Jack Connor, CEO of Almery Group, to talk about how brands are showing up differently by becoming part of the content people already watch.

This isn’t about better ads. It’s about a different approach to visibility.

We’ll cover:

What narrative marketing actually looks like in practice
How brands are getting placed inside entertainment and media
Why traditional marketing is losing attention
Where storytelling fits into modern brand strategy

Packed with practical examples on how brands are getting seen without relying on interruption.

About the Guest

About Jack Connor:
Jack Connor is the CEO of Almery Group, with a background in tech and film. He works with brands to help them break into entertainment and build visibility through storytelling instead of traditional advertising.

“If you want to be seen you need to be in the entertainment, not an interruption to it.”

Connect with Jack Connor:
linkedin.com/in/jackconnor

Key Discussion Topics

• Narrative marketing and what it means for brands today
• How brands are entering entertainment and media
• Why interruption-based marketing is losing effectiveness

Why You Should Tune In

Most brands are still competing for attention in the same places. Ads, feeds, short windows to capture interest. This episode breaks down a different path. One where brands show up inside the content people already choose to watch. If you’re thinking about how to stay relevant as attention shifts, this conversation gives you a more practical direction.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.