What separates brands that scale internationally with confidence from those that stall after leaving the US marketplace?

In Episode 77, we’re joined by Matthew Howes, Media Strategy Director at Melody, to unpack what it truly takes for brands to transition successfully from Amazon US to Amazon UK—from strategy alignment to execution across paid media and ecommerce channels.

In this episode, you’ll learn:

What brands often underestimate when entering the Amazon UK market
How media strategy must evolve when expanding beyond the US
Key operational and performance considerations for a smooth transition
How omnichannel thinking supports long-term international growth

Packed with actionable insights for operators and brand leaders planning their next stage of expansion.

About the Guest

About Matthew Howes:
Matthew Howes is the Media Strategy Director at Melody, an Amazon agency focused on scaling brands through performance-led, omnichannel strategies. His experience spans Amazon, Criteo, and ecommerce platforms, helping brands build sustainable growth across international marketplaces.

Quote Section

“International expansion isn’t about copying what worked in the US — it’s about adapting strategy to how each market actually buys.”

Connect Links

Connect with Matthew Howes:
🔗 www.linkedin.com/in/matthew-howes-357838151

Key Discussion Topics

• The biggest differences between Amazon US and Amazon UK
• Media strategy shifts required for international expansion
• Common mistakes brands make when launching in the UK
• Building an omnichannel growth framework beyond one marketplace

Why You Should Tune In

If you’re an Amazon brand already performing in the US and considering international expansion, this episode provides a clear roadmap for what to do—and what to avoid. Matthew shares practical insights grounded in real-world execution, making this a must-listen for operators, founders, and marketers who want to expand globally without sacrificing efficiency or profitability.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

How to Successfully Expand from Amazon US to Amazon UK — Matthew Howes on the Agency Operators Podcast Ep 77