As a real estate agent, there are many things you can do with your time, but nothing is as valuable or productive as generating seller appointments. Whether you want to do more deals or build your investing portfolio - the quickest way to get there is by focusing on listings.

Every single day, we should wake up with the goal of generating a seller appointment, and put our time and effort towards that. By generating listing appointments, you’ll come across more investing deals, multiply your earnings, have more leverage and have more control over your business.

They don’t say “list to last” for nothing.

If we want to make more money with far less steps, hassles, headaches, we have to focus on sellers. Why do listings beat working buyers especially now? How do we generate more listing appointments?

In this episode, I’m going to share 10 reasons why you need to focus on listings in order to have a better real estate business.

Things You’ll Learn In This Episode

The leverage of listings

Focusing on buyers leads to an unpredictable business that you have no control over. How do you shift to driving your own business?

How to magnify your income

When we wake up everyday, we should be focused on listings. How does this lead to us making more money?

Why listings are more marketable

It’s hard to market buyers the way we can easily and effectively market sellers. What are some of the advantages of leveraging our listings online?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

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10 Surprising Reasons Agents NEED To Focus on Listings & How To Get Them

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