Bryan Wish, CEO of Arcbound

We talk to Bryan Wish, founder and CEO of Arcbound, a full service personal branding firm. Bryan tells us why publishing a book doesn’t magically build your personal brand, why getting press in major news outlets is sometimes great and sometimes not, the importance of building a community around you, the importance of hiring a great operator to partner with a visionary partner, and the number one lesson he’s learned in scaling his business.