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Coco Moco
Hi, coconuts. So today's episode is going to be a little bit different. I just wanted to talk more directly to camera this time versus a more deep dive, which I'm going to be doing next week. I'm going to be doing an episode on the brilliant branding of the White Lotus. And in honor of me doing that episode, I got invited to the White Lotus finale event. It's so crazy. So I'll tell you guys how I got invited. And I also want to add that at the top of the episode, the Ahead of the Curve podcast, the next two episodes. So the brilliant branding of White Lotus, I'm going to try my best to get that out next Monday, but I'm literally going to be with the cast at the hotel, and if anything interesting happens and I feel like I want to add that into the episode, then I might push the episode back to Wednesday so I can film Tuesday on top of that as well. I go straight from the White Lotus Hotel to Coachella with Pop Crave. Little fun fact, the people that run Pop Crave are anonymous, but they're two of my best friend, and they are going to Coachella with Airbnb. Like, Airbnb is putting them up in this really nice house, and they texted me and were like, hey, we have, you know, a fifth ticket. Like, do you just want to come with us? And I was like, oh, my God, I would love to. I wasn't gonna go this year. And I was, like, trying to convince myself. I'm like, you know what? I don't even need to go. I don't care about the lineup. Like, whatever. But then the moment I got an invite a week before, I was like, no, it's the best lineup ever. Like, I'll be there. So. So if any of you coconuts are going to Coachella weekend one, and you see me and my little Bob running around the campground, running around the little area, come say hello. Okay. I think I'll be at the Neon Carnival. I think I might go to the Nylon party. So it's going to be a crazy freaking weekend. I'm so excited, and I will be there. And because of that, I think that the episode of Ahead of the Curve is going to come out on Wednesday. So in two weeks, we're going to have a later episode. I'm just letting you guys know two weeks ahead of time. So you don't, like, unsubscribe or think that I'm being an awful person. I just need to, like, really sit down and film. And I think it'd be best if those episodes are me just like recapping, recapping the craziness of these events that I'm very, very lucky to be going to. And it's gonna be so fun. So that is a little update for you guys. But I, I'm. I'm like actually kind of scared for the next few weeks. This last year of my life, 2024, was the worst year of my life. I found out that something awful had happened and it ended like an almost four year relationship and we were living together and we had to just, in like 24 hours, that relationship just ended and that part of my life just was gone. And then other things happened last year that just really kind of felt like betrayals and changed things overnight for me in ways that I wasn't expecting. But I felt jaded last year and that like, I felt like people that I loved multiple times had put me in situations where I was the one that had to end things and walk away. And I didn't want to though, but I was like, but like, let's say you kill, like you kill the person's dog or something. That's dramatic. And then it's like, but then it sucks for the person that has to like, bring the justice and be like, okay, then like, you don't get access to dogs anymore. You know what I mean? Like, I just, it was really difficult last year. I felt like I was always making decisions that I didn't want to make but I had to make. And I guess that's just a Saturn return for you. And, and just people in my life being sick and so many bad things happening in 2024 that I felt such a loss of control. Like, it makes me think of that Ariana Grande interlude in her recent album where it's the lady talking about a Saturn return and she's like, whenever you're around 27, you know, life comes over and it hits you over the head and it hits you over the head and it hits you over the head and it goes, wake up, wake up. And I'm like, that's how last year felt for me. Like I wanted to make things happen. I had started middle row. I was trying so hard to make things happen and I was just hitting so many setbacks and yet so many people were helping me. And I felt that I, in, in another way, I felt that the relationships in my life got better. Like my relationship to you guys got stronger last year because you guys stuck with me through really confusing decisions that I was making that you guys didn't understand why I was making them. And you couldn't really see where what was going on, but you just had to trust that I was doing the right thing for me and for us and friends in my life, reaching out and helping me and, you know, just so many things that really helped me last year. But it was a tough year. And so now I feel like this year has been splendid. It's been the opposite. I'm single and I'm really enjoying it. I'm feeling free. I feel like there's nothing more powerful than a woman who's single. There's just. Just like this kind of endless possibilities and I kind of want to stay in this window for a long time. It's interesting that now that I'm single for the first time in a long time, in my 20s, I feel like a lot of doors are opening for me. Not that a relationship was holding me back. That relationship was really supportive. But I don't know what it is. It's like an energetic thing. Maybe I am really excited is what I'm saying about so many things happening with. I went to Hawaii recently by myself and then I also. I'm gonna save it for the end of this podcast. Like, if you subscribe to my substack cocomoca.substack.com for $9, then you get to unlock the full episode. And I'm going to tell you guys a kind of funny story about something that happened in Hawaii with a guy that I met. And I was like, what? Like, like, men are confusing. But anyways, so this. So I went to Hawaii and then I found out that I'm going to Cannes lion this year, which is a festival in the south of France where the biggest creators go, the biggest brands are there, the biggest CMOs are there, the biggest celebrities are there. It's like yacht parties and like hotel parties and rooftops and good food. And you're there for a week and people party until like 6am it just never stops. So I'm going to that. I got invited by Handline. I'm so excited. I'm going to that. And then I'm going to spend a few weeks after that just traveling in Europe with my little sister and my friends that are coming with me. And there's this artist called Rose Gray and I've been listening to her music and it makes you feel like you're like in Ibiza. You're. You don't have a care in the world. You don't have an email that you need to respond to. And there's cute guys around you that you're talking to, and life is good. So that'll be my summer. Um, I got invited to the this is how crazy my weeks are coming up. That's why I'm preparing you for the episodes coming out later, so I can still get you a quality episode. I'm going to the Handmaid till season premiere with my mom on Wednesday. And then Thursday, I'm going to a YouTube party, like a. A big party they're throwing. And then it. That ends at 9pm and then I drive to Palm Springs for my friend's bachelorette trip. I'm there for like, four days, and then I have to leave that early. And I go straight from the bachelorette trip to the White Lotus Hotel with the cast. So I'm gonna be picking up my sister, who's nine months pregnant and is coming with me. We're going to the Four Seasons Hotel for three days. The cast is going to be there. We're going to be partying with them while the finale of White Lotus airs, like, literally watching it with them at a Four Seasons hotel. And we're gonna have a big pool party. We're gonna have the food that they eat. We're gonna have the, like, spa treatments. Like, unlimited spa treatments, like, the ones they. And then on Tuesday morning, I go home. I'm gonna film a podcast about White Lotus. And then on Thursday, I leave early in the morning with Pop Crave and we are going to Coachella. And then finally after Coachella, I have a break, which will be nice before I get ready for traveling again. I prayed for days like this, so I'm trying to be grateful, but, yeah, this was the most, like, intimate I've gotten with you guys on this podcast. I feel like I'm very like, more matter of fact, but I just kind of wanted to do a check in as well before diving into this episode. So thank you, guys. I'm, like, looking at the camera, which feels weird. I'm not used to it. But thank you guys for listening to Ahead of the Curve with Coco Moco and for reviewing me on Apple and Spotify and sharing it with a friend who loves pop culture and marketing as much as we do and. And for 10,000 subscribers on Substack. So thank you guys so much. Now for this episode. Again, I'll get more into, like, craziness going on in my life in the full episode, but this episode is going to be called follow your plan, not your mood. And you might ask where I got that quote. It's not a cocoism. I actually found it on Pinterest and it is my phone wallpaper because there's so many times where I just want to take a break and I felt like 20, 24 maybe I was in like a depression and I was always taking a break. I was always just trying to not exist. And I felt like if I slept then I didn't have to deal with the issues going on. And I was always in a break phase and now I'm in the opp. I'm in a lot of energy, a lot of things. And I found this quote and I try to stick to it as not being at the mercy of just doing things because I. I'm going to get into it in this episode. But I really feel like passion and motivation aren't indications of success. The most successful people are the ones that show up even when they don't feel those things. So not, you know, it's almost like not even a compliment to be labeled a motivation, a motivated person or a passionate person because it means that you're at the whim of your moods and how to be known as a consistent person because those are the most successful. So first I want to talk about the contrast and kind of what I think that are some misconceptions about success. And a lot of these that I pull from are1. I know it's like some people feel a type of way about it, but I actually love self help books. Like, I cannot get enough of them. And I read so many self help books and some of them I. I feel like I pull some of these ideas from. But then also because I'm so very lucky that I work in an industry where I'm surrounded by people that I consider very successful and either in ways of money, in ways of fame, in ways of both of those things. And there's just certain traits that a lot of them have. I made Tik Tok video about this that did pretty well. And I was like, oh, like maybe I should make that a podcast episode which kind of inspired this. And in that episode or in that video, I was talking about how the most successful people, they aren't the ones that are the most creative or have the best ideas or the best brainstorms. Instead, they are the people that are have the least amount of time between when they've made a decision and when they act on it. And so that leads me to kind of the contrast of like what a misconception is. So people think that the most successful people, the ones that win Grammys the ones that are have millions of followers, whatever industry you're in, that they're the ones that are the most passionate about it, they're the ones that are the most talented. And while those things are very important to have, you obviously like want to do something that you care about. One of the best pieces of advice that I got once as an all star cheerleader was when we were backstage at a competition and my coach said, you if you feel nervous right now, that's not a bad thing. It's actually a good thing because it means that you care and you can use that energy to hyper focus. And instead you should be worried when you're not nervous anymore because it means that you don't care about what you're doing. So obviously you still want to care. You still want to be nervous when you put a piece of work out there that you really care about. And it the first time I had permission to be nervous and to be anxious about things and to actually see that as a guiding light and to see it as a sign that I was on the right path. But with, with content, with music, with art, with branding, whatever you do, I really do love the quote, create it first and make it good later. The most successful people aren't the ones that are the most talented. They're the ones that just keep showing up. They don't have the best personalities. You know, people online are like, be authentic, show your personality. I actually think the most successful people online don't even really have that good of personalities. They just keep showing up whether people want them there or not. Like, look at the Paul brothers, Jake Paul and Logan Paul. They have a show on HBO now called like Paul American. And like they're like pretty, like depending on what your value compass is. Like, they're not good people necessarily, you know, and they've done some really shady, awful things. But the reason that they have a reality show on HBO Max, and you know, the great person that you know maybe doesn't is because they're the ones that just keep showing up. They kept posting daily vlogs, they kept, you know, showing up into wrestling arenas even when people didn't want them there. They didn't care if people wanted them there or not. They were going to be there. And that consistency, you see it kind of with like, I don't want to say certain people because now I'm like, if I see them at events, there's just certain people that like maybe aren't the best and don't have the greatest track record of things that they've done, but they're successful because they keep showing up and they don't care. So in cheerleading, they taught us, when you're learning to flip, not how to land the flip right away. Instead, they taught you how to fall so then you could put yourself out there and try to learn the flip. So what I'm saying here is that learning a new talent is a process of elimination. It's not about getting it right right away. It's a process of elimination. You have to learn the 99 Ways to Not do it before you get to the one way to do it. And this is with content as well. Whether you're on YouTube or TikTok or Instagram, whatever, if you start posting content in a new niche, it's going to fail the first few times. That's okay. You are telling the algorithm, hey, I want to make content about hello Kitty. Now. I want to be a hello Kitty connoisseur. The first 90 times you post a video about hello Kitty, it might not go viral because the algorithm is still taking in that data about who you are, what you post, what your content's about. And eventually on the 99th video, you're gonna post and it's gonna go, you know what? This person's been posting consistently about hello Kitty. Let's pump out their content to, you know, a million people that liked a video about hello Kitty last week. So sometimes it's not that you're product is bad. It's that the kind of the gatekeepers, you know, like, you know those old tales about, like a little troll and you have to tell them, you know, a riddle to get across the bridge. That's kind of the algorithms. Sometimes you have to keep going up to them every day and being like, hey, like, here's, you know, this is. I want to cross this bridge. And eventually they're going to recognize you and be like, okay, you can cross now. That's how algorithms are. It takes time. It takes time. It takes building trust with the algorithm until they show you to people. So think about your content like, this is what I do with middle row. I'm like, not every episode is going to be a banger. I do my best, but, like, I try to do every interview justice. But I know that it might be the hundredth middle row episode that goes viral and changes my life, and I just have to keep going. Like, if I wish I had the means to post one episode every day, but if you only posted, you know, one episode every year, it would take me a hundred years to get there. And so that's just what success is. It's a process of elimination. Same with dating. Like, you just have to keep showing up and checking things off the list until you get to the thing that you're meant to be doing. And. And so that's where the follow your plan, not your mood comes in. So really, like, the kind of main point now that I showed the contrast, that people think that success is about passion, the main point is that success feels like boredom and repetition right before the magic happens, right before the best times in my career, I felt like what I was doing was in vain. I felt that it was repetitive and boring and no one was watching and no one cared. And I was like, oh, my God, like, no one even cares. But you just keep showing up. And then it's usually that feeling that, like, everything opens up. And. And I also love. There's this one saying that is the universe whispers. And what it means by that is the universe is sometimes you have to pause. You have to turn off Netflix. You have to turn off your Tik Tok for you page. You have to turn off the music in your car. Sometimes I try to drive in silence, and I've really been, like, reconnecting with this feeling. The universe whispers whenever I do. There's this thing called the creative way. I have the book is it the Creative Way? And it's where you have to journal three pages every single day. And I don't do it every single day, but I try. And they. They suggest that you do it in the morning, the first 45 minutes that you wake up before your ego kicks in. And that is when you have to just. You have to handwrite it, though. Like, even my notes for this episode are handwritten. They don't want you to type it out because there's a distance between, like, you and your laptop, if that makes sense. They suggest that you write it down, and it's a way to be in silence. And the universe whispers. Like, my dad, he. You know, I guess his job is boring, so I don't say it. But anyways, he used to be a marathon runner. And I would always be like, how do you run? Like, I feel like running is so boring. And he would say, running is boring for, yeah, the first 30 minutes to an hour. But if I ever had a problem at work, I would go for a run. And after being bored for, like, 30 minutes to an hour, I felt like the solution would, like, come to me. Like, someone would speak it to me on my run. And again, it's kind of that. That universe whispers feeling. And so if you guys want to do what I'm doing, where you journal for three pages a day, right when you wake up, let me know how it goes. And if you. I actually started doing it a month ago. Wait, I didn't realize this. I started doing that a month ago. And since then I've gotten like almost 10 brand deals. I've gotten invited to can lion, the White Lotus Hotel with HBO Max, Coachella with Pop Crave. Wait, that's actually crazy. So maybe it's working. Maybe the. Maybe it's working. But part of it is boredom. Part of it is letting myself sit in, feeling like I'm missing out on. I could be seeing what's on the tick tock for you, Paige. What are the conversations? Am I missing out on those conversations? Am I missing out on a good episode right now? Am I missing out on a good song that just came out, but, like, allowing myself to pause and I'll leave this part of the episode with this kind of analogy. I was listening to a meditation once in college. I remember I was sitting on the grass. I was facing the arts building, and I was sitting there. I was waiting for my class to start. And I picked this one meditation episode podcast on Spotify. And they used this analogy that I still use to this day. And it was like, our minds are like we're running on a hamster wheel. We're just running, running, running, running, running. And sometimes you have to, like, imagine yourself. Your brain is the hamster. You get off the hamster wheel and you just stand right next to this wheel. It's still going to just momentum. It's still going to be spinning. But eventually it'll slow down and it'll slow down, and then eventually it'll come to a stop. And then in that stop is where your thoughts stop in your brain and you just get a break. And once you feel comfortable in that break, then you can get back in, and then you can get back to what you need to be doing. But that's how I feel about the Creative Way, where you write for three pages. So I'll suggest that to you guys, I'll leave the name of the actual book down below. I feel like I'm not Is it the Artist Way? I feel like I'm saying it wrong because I'm thinking of the Creative act by Rick Rubin anyway. But okay, so in the next part of this podcast, we are going to be talking more specifically about the philosophy taught in the Creative act by Rick Rubin. And Big Magic by Elizabeth Gilbert, the woman who Will Eat, Pray, Love because they talked about a specific idea they have around the way ideas exist in the world and why you have to act on an idea when it comes to you, even if it's not perfect. Or else that idea will bounce to your enemy or to a collaborator, or to a competitor or to someone in your circle. It will jump away from you if you don't do one thing. So I'm going to talk about that in the extended episode and I guess the full episode. And then I'm also just going to talk about like more personal things why I literally got ghosted in Hawaii. It was so weird, you guys. I had the weirdest experience now that I'm back in the dating world and since this is more intimate episode, I'll talk about that. And that is going to be on the full episode@cocomoco.substack.com for $9 a month you can unlock it. But even if not, I'm just happy you made it this far. And for being a coconut. Thank you guys. I hope this episode gave you some good insight, some good connection to yourself. And let me know if you like these more intimate advice episodes or if you prefer the more branding episodes because I'm going to get back into the branding of the White Lotus for the upcoming episode and if you have any comments on what your thoughts are on how it's branded well and what it does. I have a specific trend that I think is coming from White Lotus this season, like a fashion trend that I haven't heard anyone else bring up. So I'm going to be talking about that in the episode episode next week. But as always, let me know your thoughts in either the reviews on Apple and Spotify or you can let me know your thoughts on the sub stack in the comments. Thank you coconuts. I will see some of you at Coachella. Say hi if you see me. I always have the coolest people in a room who know who I am. So thank you and I will see you guys.