Ahead of the Curve with Coco Mocoe Episode Summary: "Pluto in Aquarius: Who’s About to Get Famous (and Why)" Release Date: March 24, 2025

Introduction

In this episode of Ahead of the Curve with Coco Mocoe, host Coco Mocoe delves into the astrological transition from Pluto's position in Capricorn to Aquarius, exploring its profound impact on media, culture, and fashion. Drawing on her background in marketing, entertainment, and digital media, Coco examines how these celestial shifts influence trends and the rise of new stars in the public eye.

Understanding Pluto in Capricorn

Pluto in Capricorn: An Overview

Coco begins by explaining the significance of Pluto's transit through Capricorn, which spanned from 2008 to 2025. She describes Capricornian values as centered around structure, ambition, capitalism, and control. Pluto, known for governing deep, hidden forces and driving transformative change, symbolizes the breakdown of outdated systems followed by their reconstruction.

Coco Mocoe [02:45]: "Pluto's energy is intense and non-negotiable. It doesn't ask politely. It exposes the truth and demands evolution."

Astrological Perspective

Referencing astrologer Jessica Davidson, Coco highlights how Pluto in Capricorn aligned with humanity's focus on material success, hierarchical systems, and societal institutions prioritizing order over emotion. This era was marked by an obsession with building legacies, achieving status, and maintaining authority, often neglecting spiritual and collective well-being.

Pluto’s Influence on Media, Culture, and Trends During the Capricorn Age

Television Shows Reflecting Capricorn Themes

Coco identifies several television series that epitomized Capricorn’s influence, emphasizing themes of power, hierarchy, ambition, control, legacy, and image:

1. Mad Men (2010s)

   • Themes: Hyper-curated aesthetics, rigid gender roles, obsession with success.
   • Impact: Romanticized a time where status and structure were paramount, mirroring Capricorn ideals.

2. Keeping Up with the Kardashians

   • Themes: Image control, brand building, capitalist hustle.
   • Impact: Symbolized strict Capricornian ambition and control in creating a media empire.

3. House of Cards (2013)

   • Themes: Manipulation, control, institutional power.
   • Impact: Showcased Capricornian ambition and the rot within hierarchical systems.
   • Coco Mocoe [15:30]: "House of Cards was about manipulation, control, and institutional power—Capricorn themes on steroids."

4. Breaking Bad (2008)

   • Themes: Power, control, ambition, legacy.
   • Impact: Illustrated the destruction and obsession inherent in Capricorn’s relentless pursuit of success.
   • Coco Mocoe [22:10]: "Walt isn't just building something, he's dismantling everything in the process, including himself."

5. Succession (Final years of Capricorn Age)

   • Themes: Corporate power, family hierarchy, control.
   • Impact: Embodied Capricorn’s cold, calculated pursuit of legacy and power.

6. The White Lotus (Transitioning Themes)

   • Themes: Power, privilege, social hierarchy.
   • Impact: Initially reflected Capricorn ideals but began hinting at Aquarian transitions with shifting narratives towards freedom and individuality.

Reality TV and Capricorn Values

Coco discusses how reality TV franchises thrived under Capricorn’s influence, emphasizing status, wealth, legacy, and power dynamics:

1. The Real Housewives Franchise (2006 onward)

   • Themes: Status, wealth, power dynamics within social circles.
   • Impact: Reinforced Capricorn’s obsession with social structures and material success.

2. Shark Tank (2009)

   • Themes: Capitalist ambition, strategy, survival.
   • Impact: Embodied the competitive, hierarchical nature of Capricorn energy.

3. The Apprentice & You're Fired

   • Themes: Cutthroat ambition, corporate ruthlessness.
   • Impact: Showcased Capricorn’s grind mentality and hierarchical power plays.
   • Coco Mocoe [34:50]: "You're fired was basically Pluto's catchphrase."

4. Below Deck

   • Themes: Hierarchy, professionalism, class dynamics.
   • Impact: Highlighted the invisible systems upholding elite lifestyles, a hallmark of Capricorn.

Capricorn Themes in Fashion

The Capricorn influence permeated fashion through:

• Luxury Brands: The Row and Celine under Phoebe Philo dominated with minimalist, ultra-expensive designs prioritizing subtlety and structure over flamboyance.
• Kardashian Influence: Embodied Capricorn’s control and ambition with designer-heavy wardrobes and image management.

Coco Mocoe [52:15]: "Throughout this era, fashion wasn't just about looking good, it was about looking like you're in control."

Influencer Culture under Capricorn’s Influence

Coco observes that even in a seemingly decentralized internet, Capricorn’s values manifested through:

• Gatekeepers: Platforms like Instagram and TikTok centralized control, determining who gains visibility.
• Cancel Culture: Amplified during this age, enforcing perfection and punishing deviations to protect structured brand images.

Coco Mocoe [1:10:30]: "Celebrities and influencers built carefully curated personal brands that mirrored Capricorn ideals—discipline, ambition, and social dominance."

Generational Consumption: Millennials and Gen Z

Millennials and Capricorn's Influence

Millennials embodied Capricorn’s controlled themes through:

• Social Media Platforms: Instagram’s rise with curated aesthetics and Facetune represented image control and material success.
• Tumblr (Early 2010s): Reflected Capricorn’s obsession with aesthetic control and niche curation.

Coco Mocoe [1:20:10]: "Tumblr thrived on Capricorn ideals, control over image, mastery of niche interests, and a silent hierarchy of who curated it best."

Gen Z and Evolving Consumption

Gen Z, while enjoying fast content, still sought structured and purposeful media:

• Long-Form Content: Continued interest in documentaries and podcasts for depth and legitimacy.
• TikTok’s Algorithm: Represented a digital meritocracy, where visibility depended on mastering platform rules.

Coco Mocoe [1:28:45]: "The algorithm acts like a digital authority figure, silently rewarding creators who conform to its patterns."

Cynicism and Parody in Gen Z

While Gen Z often parodied Capricorn’s grind mentality, they remained entangled in the system, chasing results despite their skepticism.

Coco Mocoe [1:25:30]: "They would make fun of it, but they were still kind of a victim to the system."

Conclusion

As Pluto transitions into Aquarius, Coco Mocoe anticipates a shift away from rigid, hierarchical systems towards decentralized, progressive, and community-driven values. She highlights that this new era will prioritize individuality, radical expression, and the breakdown of traditional power structures, setting the stage for new trends and influential figures to emerge over the next 18 years.

In the extended episode available on Substack, Coco plans to explore specific Aquarian themes and predict who and what brands will rise to prominence in this transformative period.

Notable Quotes

• Coco Mocoe [02:45]: "Pluto's energy is intense and non-negotiable. It doesn't ask politely. It exposes the truth and demands evolution."
• Coco Mocoe [15:30]: "House of Cards was about manipulation, control, and institutional power—Capricorn themes on steroids."
• Coco Mocoe [22:10]: "Walt isn't just building something, he's dismantling everything in the process, including himself."
• Coco Mocoe [34:50]: "You're fired was basically Pluto's catchphrase."
• Coco Mocoe [52:15]: "Throughout this era, fashion wasn't just about looking good, it was about looking like you're in control."
• Coco Mocoe [1:10:30]: "Celebrities and influencers built carefully curated personal brands that mirrored Capricorn ideals—discipline, ambition, and social dominance."
• Coco Mocoe [1:20:10]: "Tumblr thrived on Capricorn ideals, control over image, mastery of niche interests, and a silent hierarchy of who curated it best."
• Coco Mocoe [1:28:45]: "The algorithm acts like a digital authority figure, silently rewarding creators who conform to its patterns."
• Coco Mocoe [1:25:30]: "They would make fun of it, but they were still kind of a victim to the system."

This comprehensive summary encapsulates Coco Mocoe's exploration of Pluto's transit through Capricorn and its pervasive influence on various facets of media and culture, providing insights into past trends and forecasting future shifts as Pluto moves into Aquarius.