← AI-Driven Marketer: Master Practical AI Marketing Skills
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- [00:00]
A
Foreign. On this show, we talk a lot about how AI can drive your marketing, about how AI can make your marketing better, faster, and become the thing that we've all wanted it to be. Looking like, help us actually do the stuff and keep up with all the tasks. But in this episode, we have to ask the question, is AI actually ruining marketing? That's what we're going to explore in this episode amongst a lot of other news. So welcome back to the AI Driven Marketer. I'm Dan Sanchez. Friends call me Danz. And I'm joined by my brother, Travis Sanchez.
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B
Come on. Another day, another AI tool.
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A
Hey. And this is the Bot Bros segment. We are brothers, and I know we don't look like we're related, but we are related. Same mom, same dad, I swear. And we're going to be diving in.
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B
We haven't done the DNA test, but pretty sure
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A
at least we grew up together. That much we know.
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B
True. Sorry, Mom. She watches. I'm just kidding. I'm just kidding. It's a joke, dude.
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A
Mom listens to this. Mom listens to this. How could she not?
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B
Okay, sorry, sorry. Where we cover the.
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A
We cover the AI news every week. And of course, there's some ridiculous antics as well because that's. That's what makes it fun. And I've heard from a number of people that's, I don't know, refreshing, I guess. But why? Why we even have Bot Bros. But mostly it's because there's a lot of hype when it comes to marketing. There's a lot of news, there's a lot of new tools, new things, new press releases going out all the time. Every week, I cull through the news and I pick out the three things that you need to know. We cover a poll, we cover what's going on, practical things into kind of a variety show, if you haven't known for Bot Bros in this segment. So let's actually kick it off with this idea around. Is AI ruining marketing? And this idea comes from A post on LinkedIn from Kathleen Booth. She's a fantastic marketer. Been in the game a while, and there's not a lot of marketers I like, like, have my respect as much as people like Kathleen Booth. Like, she is truly great tactically, strategically, as a leader, as a content creator. Like, anytime she says something, something, I see her post come through on LinkedIn, I lean in. So when she was talking about this idea of like, hey, like, AI is making a lot of marketers not do good marketing, I read the post and it was Essentially a conclusion that like, hey, like we marketers often are under the gun to produce things and AI is making us kind of lazy. We're moving too fast, we're not reading the content, our voices are going into mediocrity, and we're not even fact checking as much as we should be. So is AI ruining marketing? Sometimes there's a phrase, actually, Trav, I have to ask. Have you ever heard the phrase that marketers ruin everything?
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B
No, I haven't.
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A
You haven't heard this phrase?
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B
No, but I get it. Yeah, I know.
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A
It's like immediately there, there is that
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like subtle feeling that you've heard. The disdain for marketing. Even just on a common man's lips. They say, oh, look at that marketing. Or oh, look how they advertise that. You just kind of like, oh, there's this negative bent on what marketers have chosen to do. So I mean, I've heard it in different ways.
- [03:32]
A
Yeah, I know. It's like, I feel like it's like a subtle life mission to like make marketing better, make marketing more trustworthy, to make marketers the good guys someday. But the, the reason why the phrase, if you're unfamiliar with it, comes from it mainly kind of started like around social media and the Internet because like people start building websites and then marketers come in and start adding all these banner ads to it. And then like social media comes and then marketers start sticking ads and all of it. Essentially marketing is always behind where the attention is. So whether it's your favorite banner brand or your favorite musician, your favorite anything. And then marketing comes and is like, oh, I'm taking over. And we, we put all the good stuff behind the pay gate and just scream at people through a megaphone and that, that's the kind of feeling we have. And of course marketing over always over promises and under delivers. That's another problem to where marketers are like just below like used car salesmen, lawyers, marketers. That's usually where we fall as far as as like not trust meter goes. But now AIs come. So are marketers ruining AI too? Or I, I, I'd almost flip it and be like, is AI ruining good marketing? It's probably more likely the consequence of us moving too fast with AI and not really like truly grasping AI and running with it and doing well with it. Is the, is there's the cost to it and I think the cost is just lost trust. You don't do good marketing well, you lose trust. Because if you do good marketing, the effect of good marketing Is more trust, more likely someone's going to take that action step, click that link, buy that thing, buy again. You know, because of how you couched it, how you promised it and it actually worked. Right. Provided you're getting behind good products. So I'll link to that post in the show description. She actually wrote a long article on her substack. Kind of like backing it up. Worth reading as a marketer, if you're in the mode where you feel like things might be going a little too fast, where if. If I'm saying this and you're like, yeah, this, this is starting to make me twinge a little bit because someone on my team is going awfully fast. Go and read this article. It's worth the read, it's worth the think about, because as we are leaning into AI and I recommend everybody should be, I think this is one of those things where we have to put like a check in order to make sure we aren't running ahead of our. Ahead of our feet. I don't know, like, have you ever seen a puppy run or a kitten for that matter? You know how their back legs are more powerful than their front legs so, like, they start running crooked because their back legs are running slightly faster than their front legs. Have you seen this happen?
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B
Yes.
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Yeah, this is. Most marketers right now I'm convinced with AI, they're like, look how much content I can make. And they're like, they're gonna, they're gonna fall over in a second. Yeah, I think this is what Kathleen is talking about in her post.
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B
Yeah, that post, it was really good. And it was simple and simple to understand in terms of just trust being deteriorated by the speed at which AI can create content and a marketer's ability to communicate the vision to AI and have it spit out copy visuals, videos now. But people are reading through those lines. And she said it so well. She was like, it hasn't changed the metrics upfront, but it's slowly going to degrade that trust to where it's going to hit numbers hard. But man, that's been a little bit of society right now. There's been a lot of lack of trust in government, in big pharma, in FDA food things. So marketers who have been trying to uphold brands that maybe are losing that trust. But. But the question is, where she mentioned it, she's like, where did the belief go missing in every company story so that people have that trust? It's still there, I think for marketers to double down on that and go what can we confidently brand and market so that people go, okay, I can, yeah, I'm gonna get behind this wholeheartedly. Same thing, your story about picking a perfect creatine or protein. You're like, I trust that guy.
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A
This guy, I know that guy.
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B
Trust that guy. Even though, should you really trust him? I mean, I don't know. What does he know about making creatine? That's a very, like, specific science.
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You know, he's jacked, so that helps a little bit.
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B
I know, but finding out all the jacked guys are taking testosterone and dying at 29 from heart issues.
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A
Yeah, well, he, I mean, he probably is taking testosterone and all the other stuff. And that, that doesn't really bother me that much because I, I, it's taking
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B
too much testosterone is the problem. So if you take testosterone, we're not hating.
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A
I don't know. I, I, I think the Navy SEAL guys have like a, have a really high level of integrity most of the time. I don't know, like, I read it because I've heard his story and he could be lying in his story, but if he did, a lot of people would be coming up to say so. So I don't know, I haven't met him, but I've heard enough of his stories to kind of understand where his values are at, and that's what I trust. Foreign.
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It's, it's one of those posts that like, kind of re centers you like, okay, that's right. I'm not in, I'm not just increasing the noise. I'm not just multiplying the. What, what? The AI slop content out there. I need to really believe what I'm saying. And then that will actually outshine and be shown inside of every video, every script.
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A
You know, I think there's a place for this. The people who are able to actually, like, think deeply and wrestle with things and then figure things out and do things and then actually use that to come up with AI content or they're going to be the ones who win. So if you've been getting by by just being like, delegating things to a writer or this or that, like, this is going to be a struggle for you to adopt AI so you need to wrestle and like, I don't know, like, I lean a lot on, like, we, we both have like this foundation of Christianity to pull out from like the deep core set worldview values, but then even like being able to wrestle with all kinds of ideas out in the culture and stuff those, it's funny, is it's all like. I don't know what, like the people, the. The people who are championing. Championing. What is that college path?
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B
What, like the academic.
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Yeah, but it's like the humanities, right? Humanities. They're kind of right. The people who, like, read broadly in literature and history and the arts and all that kind of stuff. I'm like, those are the kind of things that end up mattering a lot more than the stem stuff. Because the stem stuff, like the math and the quant and the. The scientific, like. Like AI is kind of eating away at that stuff. The stuff that really matters is like, the depth and the values and the philosophy, even. Even religion and all that kind of stuff, because those are the things that kind of help you discern reality. And what. What is truth, what is. What is. What is true, what is good and what is beautiful. And like, a solid understanding of that and then expressed through AI can actually yield really good things. But if we're not wrestling with the deep things, then it makes it hard to not stay, to not. It just makes it easy to create slope. So the humanities, the people that I used to shun, the command, the people being like, it's all about the humanities. I'm like, man, just go get a business degree or like a software engineering degree. You'll be fine. I'm like, well, no, those ended up mattering now. All right, so is marketing ruining everything? I don't know. Read the post. Is it ruining your marketing? Is probably the more relevant question. That's the question to ask. Is it ruining you as a marketer or your team? Ask that question. Read the post. Wrestle with it. Moving on to some new news. Man, this is juicy. This is like AI world. AI world drama that's not super relevant for marketers. But it was just so juicy. Like, I had to share here on the new. On the. On the show, and I told you yesterday, Trav, but like, a couple episodes ago, we talked about OpenClaw, this open source software that really, like, released AI models to do what they're fully capable of, which is like, run your whole life. Like, essentially, if they had access to your computer and your credit card and your instructions, they could go and do whatever for you just like a human would with a laptop. They don't know how to do it. They will figure out how to do it. They will code their own applications and figure it out. They're like truly autonomous agents. But the problem with openclaw is, well, the software was kind of new. You know, it's only like a couple of four weeks, six weeks old. So it has lots of security loopholes and flaws and bugs and stuff. So lots of people getting hacked and I mean like lots like tens of thousands of people getting hacked. Like their, their API credentials sitting out sometimes bank account, credit card information, personal information just like leaked everywhere because people can prompt inject it just. And they all come dumping out. Right? Not hard to do, but it's a good picture of the future. That's where we left off with last episode. Since then, new things have happened with openclaw. The, the man behind it, Peter. I have dug into his backstory and that guy was freaking an og. Like he was a freaking gangster developer. Like this guy sold his company for like a hundred million dollars, was kind of like semi like retired for a while as, as people do when they kind of build a big business, sell it and burn out and then fall out of love with why they got into code. He developed software that was kind of like helped. It was like a middle layer software that helped bigger Software deal with PDFs because. Because PDFs are fairly advanced documents. If I used to be a designer, so I used to make all kinds of PDFs. You can put videos in them, docs in them, signatures in them. Like we've all done lots of PDFs. They're complicated. And he developed software to help bigger companies like Dropbox and Apple figure out how to deal with PDFs. I can't even remember the name of the company. It was like some. It was definitely named by a developer because it wasn't memorable. Didn't matter. It was very valuable. He was the lead guy behind it. So he sells that company. It kind of floats for a while. And this AI, he kind of falls out of love with code. He was, he loved code. Meanwhile, this vibe coding thing starts picking up. He's like, oh, this is kind of cool, huh? And he just starts playing with it. He's like, huh, I wonder if I can get it to do this, huh? And then he develops like 40 something like in the low 40s, different applications. He vibe codes them and starts to become familiar with how AI works. And a lot of those parts, he starts pulling a lot of them together. A lot of those individual of those 40 applications is like, I wonder if I could tie a bunch of these things together so I can come up with one super agent. We're going to call it claudebot. And that becomes the thing he open sources it on GitHub where other developers can come and pull it and experiment with. He's like open sourcing all of these things. He's like, hey, here's a tool I built. Here's a tool I built. I'm using this one to run my Spotify. I'm using this one to log into Twitter or X. I'm using this one for this. And he just starts building a bunch of these things. He vibe codes them all. He's like, whatever. Little experiments. He's. He's quite, he's quite wealthy. He doesn't need to work. He's just playing now. And then he pulls them all together into Open Claw and Open sources it and freaking everybody loses their minds. Because it's actually good. It can actually take action. It actually gets things done reasonably well. So the drama begins when of course, he called it Claude Bot. So Claude from Anthropic, you know, their legal team's like, hey, man, not cool. We're going to require you to change that. He, he's like, okay, can you at least give me 2 days? He changes it to Moltbot. Not a great name, but he only had two days to try to figure out how to do this. In the transition of transitioning to Moltbot, it takes like only a few seconds. And the scammers, like get all his usernames from Moltbot and grab his old names. So they start like spamming the heck out of his old names that he had, right? Cause he has to move off a cloudbot. And then they take his Clodbot URL and just start getting people to buy into crypto scams, you know, not cool. So he. Then he's like, okay, he almost quits at this point and just like, screw it. I'm just going to give up because, like, I don't need to. I don't need to deal with this. This is just nuts. But he's like, fine. He's like, I think a lot of people had also committed to the project because it's open source. People are writing code on top of it and fixing it. It's become a community really fast. He's like, for their sake, I'm going to try this one more time. Pivots to Open Claw, you know, and finally does it right. Gets all the URLs, gets all the other old URLs back and, you know, does it right and moves forward. But like, by this point, the thing's gone nuts. Like it's going viral. Forking this GitHub and building it up with themselves now like it's the cat's out of the bag and this thing's the most powerful thing anybody's ever seen by far. It's not secure, not good for marketers to use, but like, it's definitely a picture of the future, definitely Anthropic. Nothing, they say, nothing. But meanwhile, Sam Altman from OpenAI starts. Like, everybody's calling this guy by this point, every venture capital company is like trying to pitch him instead of him pitch them, right? Everybody wants this guy on their team, everybody wants to own this software. But Sam Altman gets there first. Mark Zuckerberg does too. Of course classic Zuck is trying to get in on the action, but guess what? Sam Altman wins and pulls him onto the team. They decide to keep Open Claw open source in a foundation. But now Peter is working full time for OpenAI to see his vision all the way through with all their resources and direct access to their models and even their, probably their unreleased models that they're currently working on. Which is kind of ironic because the whole thing started as cloudbot and that was the main thing everybody was using was Anthropic's Claude. That was the main API they were pulling from to run this thing. And Anthropic was just like, nah. And OpenAI freaking jumped. Why do you think Snatch Ems? Why do you think they could have had it?
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B
Why do you think Claude was just like not thinking bigger picture and trying to work with him? You know what I mean? It's like for me, that's just like the low calorie decision water flows to the least, least resistance place. And I'm like that. You did the most unthoughtful, just lazy, lazy thing by going cease and desist, trademark, whatever. I'm like, dude, I don't know, There
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could be multiple reasons they've said nothing about this. They've actually made that since they've been like, brought it open. I think they've made other steps to distance themselves from it. So they're doubling down, bro. Could be ego. It could be, hey, we actually have something in the pipeline that's kind of similar to this and like, we don't really need that. And so we don't. And, and it, it was confusing, I'm not gonna lie. When claudebot came out, I was like, is this something Anthropic's doing? I think everybody thought that, like, is this an official anthropic thing or is this not? Like, I don't know.
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How about it wasn't, but it is now.
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It's like, well, now it's officially an open AI thing, which is funny. That he changed the name Smart.
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It would have been cl. Like, okay, it's already Claude. You got a guy going viral and they're just like, yep, Claude bot. It's nasty. It doesn't work great. Everyone loves it. It could screw you up. But hey, we're working on it. It will get better. You know, it's like, yeah, it would have.
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It would have accelerated their. Their rise and pulled OpenAI farther behind. But now OpenAI. It's funny that they changed the name to Open Claw and then they got OpenAI. I'm like, dude,
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the irony.
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Oh, man, the freaking irony in that story. So what does this mean for marketing? You can expect the timelines to probably accelerate a little bit on this Open Claw thing. Like, open. Like, you know, Sam Altman's not going to let that go. And he's going to be like, trying. Like, this will be. It'll be open source, but clearly there's going to be way more connection to OpenAI's APIs than everybody else's. It'll probably. You can still connect everybody else's, but there will be advantages because now OpenAI is going to be able to build specifically into it in a much more compelling way. So this whole thing puts ChatGPT ahead on agentic use in a totally different way. That's good because, like, OpenAI, where we're like, dang, man, everyone's coming at them, they're losing steam. This move, I'm like, yeah, this was a solid move. That's going to. That's. We're going to feel six months from now that could. Could keep OpenAI ahead this year. Because I think that was the big question at the beginning of the year is like, does OpenAI stay ahead this year or does someone pull, pull. Does Google finally take over? Wow. Or. I don't think. I can't imagine Claude would be the one that takes over, but they could. I don't know.
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B
I have thoughts about Gemini taking over just in a small way, but we'll get to that maybe in your next point here.
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Yeah. So lastly, in the news, this is. I'm kind of bundling two pieces of news because they kind of just become like, wait, what? Okay, whatever. But there's two new model releases. Not major ones, minor ones, but they were still kind of a big deal. Gemini 3.1, thinking we went from 3 to 3.1 and it is better, it is smoother. It was a noticeable upgrade. One of the tests that I've seen people do with this. And so let me get the summary out it's like 3.1 came out for Gemini and then Claude launched 4.4.6 Sonnet. We went from 4.5 to 4.6, both of them noticeably better, better models. Let's start with Gemini. Gemini's is definitely better, especially when it comes to code. A big test I've been seeing people do, is the code up SVGs? You know what an SVG is? Nope.
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Oh, like a file. Is that like video file?
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It's. It's a graphics file. So an SVG is a specifically a web focused vector file. A vector is a mathematically calculated curve or a type of like design file that's mathematically based. So like it's kind of like a good logo file. You can zoom in as long as you want. It never pixelates because the curves and all the angles are mathematically calculated. That's why we use them in web design a lot, especially for logos. But since they're mathematically calculated, the files essentially just code. I mean all files are. But like this one can be manipulated live. So Designers will use SVGs in fancy ways to create motion, Sometimes really fancy ones. So the trick has been like, can these code models create SVGs that are not just SVGs but animations? And a common one I've been seeing is a pelican riding a bike. And before 3.0had like a pelican. You could tell it was a bike, you could tell it was a pelican. But the legs were kind of like kind of wrong. The wheels weren't quite moving right, you know, but you could tell where it was going. It just, it executed it like a five year old would, you know, it just, it wasn't quite there. But now, now you're like, nope, definitely pelican. Definitely looking good. Does it look like master art? No, but pelican, all the limbs are moving in the correct way. It's on the pedals, like everything's going. You're like, okay. Noticeable difference. Claude 4.6 is so good. It's specifically their Sonnet. It's like their mid tier model. Opus is their big model and no one's heard of Haiku as their like fast model, but they haven't talked about Haiku in like almost a year now. So the big claim to fame they've had is over the last month Opus has been crushing it. It's their big expensive model and it's been the leader in everything, like in a lot of things. Especially for code 4.6 sonnet, their mid tier model is almost now just as good as Their big model. But the advantage is it's way cheaper to run. So even free users have access to Claude. 4.6. Wow. This is important marketers. I used to say this all the time. It has now changed. I used to say, commit to one platform and just use it. But now even, even, even if you only have the free tiers of Claude, maybe you pay for ChatGPT. Great, do that. But even if you just have the free tiers of Gemini and the free tier of Claude, they are freaking good. There is no excuse to not have the free accounts on your phone and on like a bookmark on your freaking tab in your browser. Because there are some subtle differences between these ones and they do really well. If you want to write good copy, Claude crushes. If you want to deal with lots of data, Gemini is where I'm going.
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B
Dan, that was very convincing. I felt an energy surge through me to go, why do I not have the free version downloaded? I just want you to know what you just said was potent. I was like, oh, I need to jump on this yesterday. That's what it made me feel. So if you listen to that, if you didn't have that same feeling, you don't have a pulse.
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A
It's time. It's time to just straddle all three. And honestly, because, because you can just get away with so much for free now. It's like, this is one of the things, it's. It's the, the delight of capitalism driving everything to like, zero, right? They won't always stay for zero. Once there's a clear winner in this ra, like, hopefully, hopefully the capitalism continues working and it doesn't like, monopolize, because that's usually what happens. But for now, like, take the winnings and the freedom to be able to do this. And if you find you're using one past the limits and you're like running into the limits all the time, it might be time for an upgrade. And that's okay too. I know people who pay for all three. I'm currently paying for Chat GPT M. Gemini. Chatgni is like, by default because I pay for workspace already. So I already have the paid version of Google's AI stuff. Claude I kind of upgrade to. If I need to do a lot of writing. Like, if I'm creating a whole book with it or something, then I'll. I'll pay for Claude. Otherwise, I'm just using the free one right now because I'm not doing enough work to justify it.
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B
This is a little segue. Just quickly, I Don't know if you've noticed OpenAI's image generation versus Gemini's.
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A
I don't know.
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I don't know what Gemini did, but I feel like Gemini throttled back their image creation without making a big deal about it, thinking, oh, well, we got all the attention because ours was clearly faster and better and it was better at reasoning on what you wanted and all this stuff. Now I still run both. I ask, I use the same prompts for both chat and for Gemini and chat. GPT has been winning like five out of the last five images I've had it create for what I need. It does better. And Gemini seems to have, like, lost it. Literally pulled back a few points. I don't know what happened. I don't know if you've noticed it. It feels subtle, something they wouldn't want anyone to know, but I think it's intentional. Have you noticed anything like that?
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A
No, I. I've heard. I've heard people say this a lot. Like, the models have been pulled back from the beginning. I don't know if that's true or not. I've never really noticed it. Personally. I've heard it. I've heard it said about Gemini. I've just heard it said.
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B
The only notice, every time I had Gemini make something, I'm like, oh, it wins. Oh, it wins. Oh, it wins. Especially in image creation. And now it has, I mean, flopped dramatically. Like, I'm. Anyways, I don't know if AI if OpenAI is just getting better or Gemini pulled back, but that's my thought. Moving on.
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A
Following up on our AI Business World contest that we ran, a winner was selected and I literally just got an email kickback saying the email didn't exist, which is really funny. I'm like. I'm like, I could have typoed it, but the winner, the winner has been selected. You have not forgotten. But I need. I need the person to, like, tell me they've accepted the winnings, otherwise I have to pick a different winner because, like, I don't know, maybe they can't show up at the time, but they wanted to get it anyway. Or just see, I don't know. But a winner has been selected. The email bounced. I will do my diligence to even find them on LinkedIn if I have to, but if I can't get a hold of them, then that's a bummer. But if. I'm sorry, if you typo'd your email into the form, like, it could be you. So I'm trying to get, ahold, of you. And I'll follow up next week with the name. Well, I may be. Maybe you don't want to be announced, but
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B
you could always just give a first name, you know?
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A
Yeah, I can give a first name. I could do that. Winner has been selected, like right now.
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B
Like, what's the first name? Who won?
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A
No, because I want the person to say, yes, I accept the winnings. So I'm not gonna announce it because it might end up being someone else. And what if I don't get a hold of this person?
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B
So, Sheila from Florida, you have won. I don't know.
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A
He just made that up. That is not. All right. But sponsor of the week, since we've covered our AI business world, of course, is High Level. I just got off the phone yesterday with. With a company that just doesn't have the systems. They're operating out of constant contact and Excel sheets. I'm like, let me show you how High Level. High Level works. And I did a demo and kind of showed them like, this is what you need to do. This is how you go from lead to getting them in the first stage of the sales process. This is what a sequence can look like. Look, it's not that hard. Drag and drop automation. You have the specific thing. So High Level can do this here. And they were like, they almost like one lady in particular. I could see her, like nodding her head, but I'm like, I know it makes you want to cry, right? Because you've been doing this on hard mode for years now. It's time to upgrade. I swear, if you haven't checked out High Level yet, just go watch some tutorials on YouTube. I need to make my own tutorial to show you how good it is. I'm overdue for that. But you can get a trial, an extended trial if you go to dances.com highlevel if you're in the market for a CRM and marketing automation platform, there really isn't something better. Unless you're a massive business. Like if you're doing over 20, 30, 50 million, maybe high Level isn't the right fit, but if you're anything below that, High Level is definitely capable.
- [29:27]
B
Love that.
- [29:27]
A
And way less expensive than everything else and does all the stuff often better. So check it out. Dances.comHighlevel Moving on to everyday AI trav. What do you got?
- [29:38]
B
Playing on a frozen pond with my kids, Pushing them on a sled and, you know, getting closer to 40. Not as coordinated as I thought. Slipped, knees buckled in. Heard a pop as my knee but it popped before it hit, which means something tore. And I felt my knee just be like jello. So I tore something. I think it was my mcl. So I'm like, do I go to the doctor? I could barely walk. I'm like, oh, I don't want to go to the doctor. I don't got money for that. So I just, just get, give me the information. You know, it's so nice to like just Chat GPT this up and go, can I just have. Okay, best case scenario, minor, medium, major thing. Like what, what, how does this work? It basically isolated the ins. It's probably your mcl. This is probably what it feels like if it's minor, if it's a medium thing. And I'm like, when is surgery needed? Tell me when, when does a doctor really affect how this thing heals better? And it's like, it, you will only get surgery on your MCL if you are like, you tore the thing just clean off. And most likely you didn't do that. But you need to wait to see for a day or two to see. So I waited for a day and sure enough, within three days my knee started feeling so much better. I can run on it again. And that was like a couple weeks ago. So didn't go to the doctor. Just waited. Waited to see it out. So thank you. Chat, doctor, chat. Is it medical advice? No. Can it be? No. Is it helpful? Absolutely, man.
- [31:07]
A
It's just helpful because there's, I mean, medical is just so complex. You know, there's so many nuances and
- [31:13]
B
if you go to MD, WebMD, freaking. They're like, if you don't go to the doctor, you're dead. Every time you might die.
- [31:23]
A
I'm like, okay, you know, this is, this is actually an update that I haven't announced on the show because it's not relevant for marketing, but it still is really helpful. Like so many people are using it for this exact type of use case and for illnesses. And I'm feeling this like, what should I do? What are some good remedies? What is the doctor going to say? So many people are doing that. That app open. A lot of the, the AI companies are now integrating health stuff into their AIs. Chat GPT released like a beta version of Health so you can sync it with your Apple data, your Apple care data or whatever so that then all your sleep data and all that kind of stuff can be synced into Chat GPT. It's in a beta I applied, but I, I don't have access to it yet. But I'm, I, like, I have, I've talked about creating a health chat GPT project where it has like my blood work and all that kind of stuff. And I just have chats with it in there. So it has my health context and history.
- [32:08]
B
Oh, it'll stop. It'll start spotting things so much sooner.
- [32:12]
A
Yeah.
- [32:12]
B
Doctors just from having all that access. Yeah.
- [32:15]
A
Of course. A lot of people are like, I don't want it to know that kind of stuff. I'm like, frick, then this isn't for you. Don't share that. But for a lot of us who are kind of like, nope, take all my data, tell me what's, what's up before I, before it becomes a problem. Because proact, we all know proactive medicine is like really where the game is at.
- [32:29]
B
Yes.
- [32:30]
A
If you're reacting to it, then you're, you would have wished you were more proactive with the course, diet and exercise stuff. But if you can proactively find things and deal with them. That's why I'm hoping to like, I can't wait to get access to the thing where you can sync your sleep data and your nutrition data and your workouts to it. So I can kind of like monitor it. Monitor it and then actually give you really good feedback. I'm like, yes. And then work with you and your doctor for guidance. Right. That's the, that's the, that's the goal. Something I did with ChatGPT is I had to give a little five minute presentation or a little like a little vision casting at a company thing. I had five minutes and I'm like, okay, I need to come up with an outline. And I just hope it's so nice to just be able to hit like dictate chatgpt. Here's the thing. I have to give a five minute presentation. I don't have long. I'm addressing a whole company and I need to cast Vision for the future. Here's the general line of thinking that I'm going with. Help me formulate this and make it a little bit more concrete because this is a little bit abstract right now. Just to have it as a thinking partner and you kick it off. You have the main idea that's rough just like. But it's on demand. It's 24 7, 365. You have someone to spitball with on whatever idea you have in the moment that you can actually do it. Because sometimes you only have a few free moments in order to deal with these little items that you need. Right. You're in between. You're. You're in. You're in the car for a moment before your kid comes out from school. Whatever it is, it's in your pocket, and you could just spitball it, actually find a resolution, copy and paste it, and have it for later. It's so nice.
- [33:55]
B
I asked it. I took a picture from Google Maps, and I asked it to count parking spaces in a parking lot, thinking, okay, I don't want to sit there and count 250 parking spots. I'm like, maybe if I just screenshot it from Google Earth, I'll just throw it into chat and say, can you count the parking spaces in this parking lot?
- [34:12]
A
Did it.
- [34:13]
B
No, it really couldn't do it. As soon as you said it, I'm like, oh, this looks like it's out of range. I'm like, it's an empty parking lot. It sees the lines. I'm like, you know what a parking spot is? Yes, I see the lines. I know what a parking spot is. I'm like, all right, how many are there? It's like, yeah.
- [34:31]
A
So it still struggles with counting basic things. It just. It just hurts.
- [34:37]
B
Great school, kid. Okay, I want you to count how many parking spaces in this picture, and you just mark off which ones you've already counted. So you don't double count. It's like, sure. Oh, my gosh. Can't do. What a first grader, dude.
- [34:49]
A
ChatGPT, the higher levels. They're now testing it with math that hasn't been figured out by humans yet. They're letting it go on problems that, like, humans have been working on, haven't found a solution for yet, but they know, like, it's theoretically possible. So chat's starting to find them and present them, and then they're so complicated that it takes a team of experts, like, a long time to figure out if it's actually. Yeah, that's the level of math it's doing, yet you can't count parking spots. And that's just the. The dichotomy of AI. So it's good to cover it, though, because I don't think a lot of people. People get caught off guard all the time with the shortfalls of AI, and they're like, AI stupid. I'm like, no, you just have to be aware of where the. Be aware of where the potholes are. And there are a few. This is one of them. My last one is, man. I've been using. I use ChatGPT this week to kind of, like, navigate some, like, legal compliance stuff. I was working with a friend in a specific industry. It was, it was like in the medical industry. So we're navigating like, okay, like HIPAA, HIPAA stuff when it comes to marketing and CRMs and stuff, and trying to understand the nuances of it. I'm like, well, we're thinking about this. Like, where does that cover? There's. Because laws are written to be very specific and sometimes oddly vague, you know, to give some wiggle room. So you can. Of course, it's always better to talk to a lawyer about that, but at some times, like, if you're just trying to come up with a quick campaign, it doesn't make sense to talk to a lawyer about it. So to have ChatGPT to kind of be like a thought about it or to something to kind of like, at least get a better understanding and do some research so you're not like, just guessing is really helpful. Moving on to the poll of the week. Of course, we started, we kicked it off with this. Our marketers ruining AI. Or more likely is AI ruining marketing. I had to go to the poll and ask my LinkedIn fam, my LinkedIn crew. I felt weird to say fam. I'm like, no, let's just call it LinkedIn Crew. I asked them, can content. Can content made with AI ever be quote, unquote, authentic? And then just above that, I said, define authentic however you'd like. This is a poll about perceptions. It's funny, I still had people in the comments, like, being like, well, it depends what you mean by authentic. I was like, freaking. Did you read the statement above? I know there's not a. I'm not gonna define it. Just tell me whatever you think it is. Vote for that. And here, here were the options. And then I'll tell you the breakdown I had. Can content made with AI be authentic? I had. Yes, absolutely can be. Yes. If you feed it your ideas may. And then the next one is maybe, but it's pretty rare. And then. Not really. No, no. I try to phrase it in a
- [37:29]
B
way to catch her like, oh, you romantics.
- [37:35]
A
So here's, here's, here is the breakdown. Yes, absolutely can be. Got 24%. It's a pretty good chunk. Yes. If you need it. If you feed it your ideas, 51%, which is where I land. Like, you have to feed it to make it authentic. You have to give it the right context. That's what I've been beating. And of course, my LinkedIn crowds, the people who follow me and engage with me on LinkedIn like there's a reason why they engage with me because they already buy into like how I talk about AI so of course it's going to lean heavy towards that. But I still wanted to see. Maybe, but it's pretty rare is 9% and then not really know is 16%. So that's the current breakdown. How does that hit you?
- [38:15]
B
Yeah, I, that seems right to me. I mean, I'm glad there's the majority of people are, are I think smart enough to realize that if you feed it the right thing, it's going to do what you needed to do. So I'm in agreement. I. I'm not surprised there's that many people that are like, no, never. Because the more people you just are trying to help understand the benefits of AI you just meet those people are just like, this is ruining all of society. I'm like, heck yeah. No.
- [38:48]
A
Again, the strength of AI depends on your personal values, convictions, experiences and stories. I think those are going to matter. It's going to matter for building trust because everything else is going to become commodity. And so the things that aren't commodity are the things that can't be replicated easily. And those things can't be replicated easily. Everything else can be. Now there are some people that disagree with that and think I will be able to replicate those. But I'm like, yeah, but humans, it'll be able to replicate those and come up with backstories and all that kind of stuff. And that. That'll be a thing. That'll be a thing. We'll be talking to. Like there will be influencers that are just fake characters and they don't have to be strung by like pretending to be people. They will be obviously AI and they will be amazing. I'm actually looking forward to it. It's going to be great. It's like imagine like the next like Iron Man, Tony Stark character comes out and it doesn't even have to be tied to a human. It could just be what it is and it has a fit story and personality and videos and character and you enjoy it. And then you can interact with them on. On X. It'll be great. It'll be great. It'll be really funny to see that person show up in your comment feed giving their 2 cents, you know, like, it'll just be a thing. There will be fake. There will be fake characters we interact with and then. And. And real ones. So I won't down that. But naturally I think human tendencies to have a hunger for what's real, a hunger for Actual human interaction. And there will be a way in the future I hopefully to like verify that they're humans online and that. That those particular raw stories are going to be a.
- [40:24]
B
Just have it count parking spots.
- [40:27]
A
Have it count parking spots.
- [40:29]
B
Send it a picture and say, count these parking spots.
- [40:33]
A
Verify humanity. Count parking spots. That's funny. Okay. And we're gonna wrap up with the viral post of the week. And I gotta say, like, there's so many seed dance videos out there now. We talked about it last week, but they're like all over the place.
- [40:50]
B
It's next level.
- [40:51]
A
And they're so good.
- [40:52]
B
It's like 90%. We're just mean that last 10% shine for these clips to be flawless.
- [41:00]
A
Yeah. Like, there's some stories I want to see so badly done that I'm like, I wouldn't even care. This would be good enough if you made the. If you made the movie that never got made and it was just this. I would be.
- [41:12]
B
It's like better than cg. It's better than cgi. I'm better than CGI playing this character. And I'm like, this is better than CGI.
- [41:21]
A
100%.
- [41:22]
B
I'm sure CGI could do this. It just costs so much, so much money. And then what's the point of doing a 60 second thing?
- [41:31]
A
Yeah.
- [41:32]
B
But I can do it in two minutes. I'm like, this is wild.
- [41:35]
A
This is the video that caught my attention this week. And the one Travis is referencing is this video of like these like Kung Fu kitty showdown. And there's like one on the bridge. Bridge. And they're just acting out a scene. They're cats, but they look real. They don't even.
- [41:48]
B
They're not kung fu. They're wizards.
- [41:50]
A
Or they're wizards. Yeah, yeah, yeah. They're like having they have a battle. There's a dark one and a good one and the dark one beats like kills the good one. But I'll. I'll link to it in the notes. You definitely have to watch it to know like, this is where we're at. Because it's hard to get the hair right. Again. It looks more real than CGI does. And the acting is actually kind of good. The voiceovers are like, pretty good. Like you're like, oh, like this looks like video of these cats. Like just cats showing up and doing wizardry and blasting each other. It's like this little, just short scene, but it looks like it came out of a larger video.
- [42:21]
B
It's the fur, dude. There's so much fur on a cat's face and the level of detail where you can see the millions of little pieces of fur blowing in the wind just perfectly broke.
- [42:30]
A
The other thing that they did even better than Disney is the expressions on the cat's faces. Like, if you watch the live action Lion King and you're like, it's awful. It looks like the emotions on the, on the real looking tigers don't even look quite right. Right. If you want to see what it should look, should have looked like, just, well, watch this AI film. It literally did better than Disney did on their like, yes, 100 million dollar multi hundred million dollar budget film. And that film was a wild success because this, because it's Lion King of Lion King. But this was better. Okay, we'll link to it in the show notes. Go and watch it and you'll see for yourself. But again, this is coming. It's like, I, I, I still don't think we'll have a full movie in theater made with AI in theater.
- [43:16]
B
It's only February, brother.
- [43:19]
A
I think it'll be possible. I just think, I think getting into theaters takes too much work. Like the amount of work you have to do, like you have to make.
- [43:26]
B
The movie studio is already working on it for sure. They're working on it. It will be announced in April, be put into theaters by August.
- [43:36]
A
Come on. Yeah, maybe See Dance is probably good enough to produce it. I think so. But they, because you have to start working on that stuff ahead of time. So I'm just thinking project management wise, like the amount they have to build backwards towards in order to make it live and promote it properly and to get it out there, I'm like, it's gonna be tight, man. Seed Dance. Seed Dance is probably close enough to where they actually could do it justice, man.
- [43:56]
B
People are going to get in trouble because they're going to start using. It's the same thing OpenAI struggled with when they had Scarlett Johansson's voice as one of the main voices. The voice from this cat is clearly Benedict Cumberbatch. Like, it is clearly his voice. And I'm like, that's gonna be a problem.
- [44:14]
A
But like, how do you know? Like, I don't know what they're gonna do.
- [44:16]
B
Oh, you know, dude, how did I know? I knew from three seconds of watching. I'm like, he goes, brother. I'm like, okay, Benedict.
- [44:27]
A
Oh, it's gonna be an interesting world. All right, well, thank you for tuning in and submitting your submissions and leaving reviews for that contest. Still not too late to buy tickets yourself. If you didn't win though. If you did apply, just know I'm trying to reach you. It might be you, but join me this April at the AI Business World coming up in Anaheim. You can go check it out. Just google AI Business World or go to socialmediaexaminer.com you can find links to the event.