Transcript
A (0:05)
The AI landscape is changing and it's not really clear who's winning anymore. So in today's episode, I want to talk about how to future proof your setup, because it's becoming more and more apparent that what you need to win with AI is not even killer prompts anymore. It's actually just context giving it the right information at the right time. But if you're committed to ChatGPT, what happens if Gemini wins? If you're committed to Gemini, what happens if Claude wins? You're like, oh, no, my information spread out across three different systems. What do I do? In this episode, we're going to talk about exactly what the new trend is becoming that I'm now seeing as a thing I'm going to be putting my time and effort into, so that no matter who wins, you're going to be able to keep all your data for yourself. So, welcome back to the AI Driven Marketer. I'm Dan Sanchez and I'm joined by my brother, Travis Sanchez.
B (0:53)
Let's jump into it.
A (0:55)
And of course, this is the Bot Bro segment where we talk about what's trending with AI and what's really relevant for marketers because there's a lot of AI news and hype out there there, and only a few pieces of it are really relevant for us trying to grow our businesses, our. The companies we work for or who are just trying to get the attention on social media. Whatever it is you're marketing, this is the channel to get the most relevant tips and news that make the most sense for you when it comes to AI. So, Trav, on this first one, I gotta tell you about this new trend taking place, and I can't say that I'm fully in yet. I'm just on the cusp. But it just clicked in my mind recently. I was like, oh, crap, this is it. This is it. This speaks to the problem I'm starting to seen, because, as you know, AI is getting good across the board. Oh, yeah, like chat. I'm still mostly a chat GPT user, but I'm using Gemini a ton and I'm using Claude more and more and I'm like, crap. My context is spread out over three different places. So something happened when we talked about, like, this big craze around Open Claw giving me some serious fomo. I'm like, oh, my gosh. Some people have started figuring out how to, like, you build their own repository or their own, like, collection of context, so it all lives in one place. And then you can just switch out your AI agent as you need. You're like, oh, you want to use ChatGPT with it, great. You want to use Claude with it, great. I say Gemini doesn't work yet, but it probably will soon. So this thing is a combo of two different apps. And let me break it down, it's a combination of this note taking app called Obsidian and not using ChatGPT directly, but using ChatGPT, Codex or Claude code. Yes. I'm not even talking about using code applications. I'm not talking about like developing any websites. No code necessary. Those agents are just actually good at a lot of things beyond code. I know. Mind blown. So this is a little unintuitive at first, but let me walk you through it and tell you, like this setup here. Let me walk you through this setup a little bit. Let's, let's start with Obsidian. Okay. Obsidian is a lot like Notion, right? Notion or Evernote. They're note taking apps. You log in, you put in your note and it stores it and you can organize it, you can link your notes together. Right. I've been using Notion for years and before that I was an Evernote guy. But I don't know about you, but do you ever find like you're just opening up Apple Notes anyway and just like typing stuff in there? Yeah, I use Apple Notes a lot. I'm still using Notion a lot. And I find that my notes are all spread out. But now a lot of my notes are in chat. GPT is I'm having conversations with them like crap. Like, it's spread out all over the place. Place. If only you could live in one place. Now the claim to fame for Obsidian, and this is why people are just going nuts over it, is it's notes before apps, notes before apps. So you can put notes into Obsidian, but what it's really doing is just storing the note locally on your computer as like a markdown file, really simple, plain text file. And it keeps the images and stuff or whatever multimedia it stores it in there. And it's just simply a folder system. You make a folder in Obsidian, it makes a folder on your desktop, you drag some notes into that folder, it creates these little MD markdown files that are super simple on your computer. And for a small fee, like four bucks a month, which is pretty freaking reasonable, you can sync your notes across your iPhone and your computer, or you could just use it for free and have it only on one of those places. So that's Obsidian. Now where that becomes powerful is when one, one extra note is, maybe you don't like Obsidian. In the future. That's the cool part. They specifically engineered Obsidian so that you can ditch Obsidian, plug in a new note taking app interface and all your notes are right there. Because there's no specialty anything. It's your notes before apps, right? So it's future proof. It's all organized in a way that any app can read it and any app can manipulate it. Now that's where AI comes in. Because Obsidian is just a cool interface, an easy way for you to navigate notes. Way better than like Microsoft Word, which is kind of frustrating because it can't interlink between other Microsoft words and doesn't deal with multimedia well. And that's where notion was cool because it can organize a lot of different content, create layers. Word can't do that, but Obsidian can. This is where the AI side comes in because you can bring in something like a Claude code, Mac app, or now Codex, which just came out a week or so ago, and say, hey, I want you to have access to this whole folder. And now it has all the context. Codex and Claude code are like slightly different versions of the originals, but you don't have to just use them for code. That's what people are figuring out and that's what OpenClaw is using. OpenClaw is using these like code agents to either write code or just make decisions and move. The cool thing is, is both of them are really used to navigating because they're used to navigating code repositories because you know, you don't organize all your code in one one file. No, it's organized across multiple files across multiple folders. They're used to having to go through and understand the context of what's going on to achieve the task. You're like, oh, the footer's broken on the website. So it's like, okay, well let check out the couple of files where that could possibly be, understand the context, scan it, look for the problem, pick it apart and make changes. Right. It's used to going into folder systems and organizing things where ChatGPT isn't necessarily trained on that, but Codex is. Claude code is. So when you start hooking up these tools to this Obsidian database, all of a sudden you can have it, you can have conversations with all the context you need. The cool part is, and this is, this is the thing right now I'm using Codex, ChatGPT, Codex. But what if I get, what if like ChatGPT Codex falls behind and I'm like, that's okay. Same repository, bam. Now, now Claude code has Repository, maybe both of them have reposit, like have access to my folder and I can have chat GPT's Codex doing one thing kind of brainstorming with me, and then I'm like, oh, cool, now let's use this to start to write a book. Maybe I have enough notes in there and transcripts in there that I have chatgpt help me organize the ideas and then create a new note because it can take actions, it can make new notes and help you organize your Obsidian database if you need to. It can also. But you can bring in multiple AI agents to have access to the same files. And that's the part that's cool, is because now it doesn't matter who wins. You just put something else on top. You own your data. And I'm like, this is really cool.