Podcast Summary: AI-Driven Marketer: Master Practical AI Marketing Skills

Host: Dan Sanchez
Episode: Build Once, Post for Months: A Practical AI Workflow for Authority
Date: January 20, 2026

Episode Overview

In this episode, Dan Sanchez ("Dances") dives into a hands-on, no-nonsense workflow for marketers who want to use AI to amplify their authentic voice and authority—without falling into the trap of AI-generated “slop.” He shares his personal tool and workflow, which leverages free ChatGPT features to streamline content creation for platforms like LinkedIn, all while maintaining one’s originality and industry thought leadership.

Key Discussion Points & Insights

1. The Problem with AI Flooding Social Media (00:04)

• Dan notes the proliferation of generic AI-generated content across social networks, especially LinkedIn.
• Many are failing to stand out or establish real authority because their posts lack authenticity and insight.

“The problem is it's not working for most of you. And today I want to show you exactly how to avoid getting caught into the AI slop trap and actually bring about authentic AI.”
— Dan Sanchez (00:10)

2. The Tool: Custom ChatGPT Project for LinkedIn Posts (01:08)

• Dan’s main tool is a free set of instructions he developed within ChatGPT—no paid account needed.
• This tool transforms raw, dictated ideas into multiple refined LinkedIn post drafts.
• Core functionality: Input your rough thought or story, and the tool gives you three versions—helpful/clear, punchy/concise, and spicy/bold.

“It's one of my most recent helpful little tiny things that I made that…is producing results for me. And I want to show you what it is and more importantly why it actually works…”
— Dan Sanchez (01:49)

3. The Workflow: Turning Ideas into Scalable Content (03:21–04:45)

• Step 1: Capture ideas as they happen—either by typing or dictating (even via phone).
• Step 2: Feed these genuine, personal insights into the ChatGPT tool/project.
• Step 3: Receive several post variations, each tuned for a specific style or tone.
• Step 4: Select, tweak, and post the version that best represents your message and brand.

“We all have those moments where…we see something, we have a reaction to it, and then we form our own point of view on it. It's those moments you want to turn to this tool…”
— Dan Sanchez (04:27)

4. Live Demonstration: From Raw Thought to Polished Content (05:30–08:12)

• Example raw thought: “The difference between beginners and advanced AI users has nothing to do with how well they know AI, but it has to do everything…with how well they know how to leverage and build systems...”
• After running the tool, Dan receives three versions. He highlights the “punchy and concise” result, demonstrating the tool's value in distilling ideas.

“Advanced AI users don’t know more AI. They know their work better. They can break a job down into input, transformation and output. That’s it. If you can define the steps, you can delegate them. If you can delegate them, you can automate them...”
— ChatGPT-Generated Output, Read by Dan Sanchez (07:53)

5. The Key to Authentic AI Content (08:30–09:30)

• Don’t ask AI to “think” for you—give it your real ideas and ask it to punch them up.
• This maintains your voice while gaining the efficiency of AI, thus avoiding generic, soulless content.

“You do not ask it to make content for you. You ask it to repurpose content that you already have inside of you.”
— Dan Sanchez (08:50)

6. Expanding on Originality & Authority (09:50–10:50)

• The real challenge is developing your own insights—if you’re struggling with that, Dan has an entire (free) book Own the Show to guide listeners on building personal authority in the AI age.

“It’s not going to be enough. You need to be AI-driven and deeply human, leveraging only the things that you know how to do.”
— Dan Sanchez (10:38)

Notable Quotes & Memorable Moments

• On AI Slop:
  “That’s where people are failing. You don’t ask it to come up with a viral post about [X topic]. No, you give it your idea and then you say, help me write this better. That way it’s authentically you.”
  — Dan Sanchez (06:59)

• On System Thinking:
  “If you can define it, you can delegate it. If you can define it, you can automate it. If you can define it, you can move on to build bigger and better things.”
  — Dan Sanchez (06:41)

• On the Real Power of AI:
  “AI scales system. It does not replace fuzzy thinking. The real upgrade is a prompt. So it’s learning to see your work as a repeatable sequence.”
  — ChatGPT Output, Read by Dan Sanchez (07:57)

Important Timestamps

• 00:04 — Introduction; problem with AI-generated content
• 01:08 — Dan’s ChatGPT-based LinkedIn content tool explained
• 03:21 — The step-by-step workflow
• 05:30 — Dan demos the tool with a real example
• 07:53 — Reading and comparing AI-generated post variations
• 08:50 — How to use AI authentically
• 09:50 — On developing your original point of view, plug for Own the Show
• 10:38 — Staying human in the AI era

Tool & Further Resources

• Dan’s Custom GPT Tool:
  Access and instructions: go.dances.com/instapost
  Includes:

  • Ready-to-use custom GPT for LinkedIn/content posts
  • Instructions for customization
  • Video tutorials for setup (free plan compatible)

• Book: Own the Show—A free resource on building authentic authority in an AI-driven world: [ownthe show](https://ownthe show)

Summary Takeaway

Dan Sanchez’s episode delivers a practical, instantly-actionable AI content workflow for marketers. The core advice: Use AI as a writing partner to refine, not originate, ideas—keeping your voice at the forefront. Dan’s method and free tool allow anyone to turn spontaneous insights into polished, scalable content without losing authenticity or authority. The episode concludes with encouragement to dig into original thinking and leverage AI to amplify what is truly yours.