Podcast Summary: AI-Driven Marketer: Master Practical AI Marketing Skills

Host: Dan Sanchez
Episode: Build Once, Post for Months: A Practical AI Workflow for Authority
Date: January 20, 2026

Episode Overview

In this episode, Dan Sanchez ("Dances") dives into a hands-on, no-nonsense workflow for marketers who want to use AI to amplify their authentic voice and authority—without falling into the trap of AI-generated “slop.” He shares his personal tool and workflow, which leverages free ChatGPT features to streamline content creation for platforms like LinkedIn, all while maintaining one’s originality and industry thought leadership.

Key Discussion Points & Insights

1. The Problem with AI Flooding Social Media (00:04)

Dan notes the proliferation of generic AI-generated content across social networks, especially LinkedIn.
Many are failing to stand out or establish real authority because their posts lack authenticity and insight.

“The problem is it's not working for most of you. And today I want to show you exactly how to avoid getting caught into the AI slop trap and actually bring about authentic AI.”
— Dan Sanchez (00:10)

2. The Tool: Custom ChatGPT Project for LinkedIn Posts (01:08)

Dan’s main tool is a free set of instructions he developed within ChatGPT—no paid account needed.
This tool transforms raw, dictated ideas into multiple refined LinkedIn post drafts.
Core functionality: Input your rough thought or story, and the tool gives you three versions—helpful/clear, punchy/concise, and spicy/bold.

“It's one of my most recent helpful little tiny things that I made that…is producing results for me. And I want to show you what it is and more importantly why it actually works…”
— Dan Sanchez (01:49)

3. The Workflow: Turning Ideas into Scalable Content (03:21–04:45)

Step 1: Capture ideas as they happen—either by typing or dictating (even via phone).
Step 2: Feed these genuine, personal insights into the ChatGPT tool/project.
Step 3: Receive several post variations, each tuned for a specific style or tone.
Step 4: Select, tweak, and post the version that best represents your message and brand.

“We all have those moments where…we see something, we have a reaction to it, and then we form our own point of view on it. It's those moments you want to turn to this tool…”
— Dan Sanchez (04:27)

4. Live Demonstration: From Raw Thought to Polished Content (05:30–08:12)

Example raw thought: “The difference between beginners and advanced AI users has nothing to do with how well they know AI, but it has to do everything…with how well they know how to leverage and build systems...”
After running the tool, Dan receives three versions. He highlights the “punchy and concise” result, demonstrating the tool's value in distilling ideas.

“Advanced AI users don’t know more AI. They know their work better. They can break a job down into input, transformation and output. That’s it. If you can define the steps, you can delegate them. If you can delegate them, you can automate them...”
— ChatGPT-Generated Output, Read by Dan Sanchez (07:53)

5. The Key to Authentic AI Content (08:30–09:30)

Don’t ask AI to “think” for you—give it your real ideas and ask it to punch them up.
This maintains your voice while gaining the efficiency of AI, thus avoiding generic, soulless content.

“You do not ask it to make content for you. You ask it to repurpose content that you already have inside of you.”
— Dan Sanchez (08:50)

6. Expanding on Originality & Authority (09:50–10:50)

The real challenge is developing your own insights—if you’re struggling with that, Dan has an entire (free) book Own the Show to guide listeners on building personal authority in the AI age.

“It’s not going to be enough. You need to be AI-driven and deeply human, leveraging only the things that you know how to do.”
— Dan Sanchez (10:38)

Notable Quotes & Memorable Moments

On AI Slop:
“That’s where people are failing. You don’t ask it to come up with a viral post about [X topic]. No, you give it your idea and then you say, help me write this better. That way it’s authentically you.”
— Dan Sanchez (06:59)
On System Thinking:
“If you can define it, you can delegate it. If you can define it, you can automate it. If you can define it, you can move on to build bigger and better things.”
— Dan Sanchez (06:41)
On the Real Power of AI:
“AI scales system. It does not replace fuzzy thinking. The real upgrade is a prompt. So it’s learning to see your work as a repeatable sequence.”
— ChatGPT Output, Read by Dan Sanchez (07:57)

Important Timestamps

00:04 — Introduction; problem with AI-generated content
01:08 — Dan’s ChatGPT-based LinkedIn content tool explained
03:21 — The step-by-step workflow
05:30 — Dan demos the tool with a real example
07:53 — Reading and comparing AI-generated post variations
08:50 — How to use AI authentically
09:50 — On developing your original point of view, plug for Own the Show
10:38 — Staying human in the AI era

Tool & Further Resources

Dan’s Custom GPT Tool:
Access and instructions: go.dances.com/instapost
Includes:
- Ready-to-use custom GPT for LinkedIn/content posts
- Instructions for customization
- Video tutorials for setup (free plan compatible)
Book: Own the Show—A free resource on building authentic authority in an AI-driven world: [ownthe show](https://ownthe show)

Summary Takeaway

Dan Sanchez’s episode delivers a practical, instantly-actionable AI content workflow for marketers. The core advice: Use AI as a writing partner to refine, not originate, ideas—keeping your voice at the forefront. Dan’s method and free tool allow anyone to turn spontaneous insights into polished, scalable content without losing authenticity or authority. The episode concludes with encouragement to dig into original thinking and leverage AI to amplify what is truly yours.

Transcript

A (0:04)

Have you noticed the amount of AI flooding all the feeds across all the social networks? It's happening everywhere and it's certainly happening on places on LinkedIn where people are trying to position and share what their expertise is. The problem is it's not working for most of you. And today I want to show you exactly how to avoid getting caught into the AI slop trap and actually bring about authentic AI. Use your own unique perspectives, but use AI to help you get them out smoother and faster. So welcome back to the AI Driven Marketer. I'm Dan Sanchez, my friends call me Dances, and today I want to show you a tool that I use all the time. And it's not a tool that you have to go pay for. This is free, provided that you're using ChatGPT. Shoot, you can use Chat GPT for free. You don't even have to pay for the plus account in order to use this. And I want to give it away to you because it's something that I'm using pretty much multiple times a week, if not every day. It's one of my most recent helpful little tiny things that I made that like is producing results for me. And I want to show you what it is and more importantly why it actually works when everybody else is flooding AI with the AI slop. How this is actually used to build authority in an authentic way, but with the help of AI. So I'm here and I'm logging into my ChatGPT account. If you're listening, just know that I'll be talking through it. You'll be able to get the gist of this episode, whether you're watching it on YouTube or on Spotify or, or just following along audibly. But I'm logged to my ChatGPT account. I'm going to click over and scroll down to a project. I have lots of projects going on. This one's just called simply LinkedIn. Posts actually have a process that is powered by the instructions of this project. And if you haven't heard me talk about building Instructions for custom GPTs and projects, go back and find any title, any project titled, or any episode titled with the word project in it. I'm going to be explaining it there. But in the upper right hand corner of the project you can create instructions. And this is what the is where the magic is these little instructions that tell the project how to behave. This one's really simple. I have all these instructions here and it walks through a process in order to turn my ideas and thoughts into actionable, well written posts. That I post to LinkedIn. Now about the time of his recording, about half my posts are coming directly from me writing them. Cause it's just faster. And sometimes about half the other time I'm actually using this tool to post to LinkedIn. But they're all my original thoughts, ideas, stories and just point of view. So I'm going to show you how it works and then I'm going to show you how you can actually steal the instruction I'm using and, and use it for yourself, customize it. I'll even teach you how to customize it to personalize it for your own voice, your own tone, your own ideas. So you can see I'm scrolling through it. I'm looking at the instructions of Power mine. I'm scrolling through a lot of instructions. But just know at the end of this video I'm going to give you the URL so you can go and get it for yourself. But let me demonstrate it for you. This one's kind of cool because it's just making one LinkedIn post. I give it a raw idea and it gives me three and it could give me more. I just, right now I have it giving me three. My favorite way to use it is actually just to click this little dictate button and then just speak directly what I think needs to exist out in the world, right? And we all come up with ideas all the times. I often do this on my phone when I have a spare moment, maybe I'm scrolling through LinkedIn and someone posts something spicy and I'm like, that's wrong. You know, we all have those moments where we see something, we have a reaction to it, and then we form our own point of view on it. It's those moments you want to turn to this tool and then dictate. Here's what you know to be true about whatever it is people are talking about. We can make our own LinkedIn posts, but let me go ahead instead of dictating right now. I just dictated this moments before recording and I had an idea to share on LinkedIn. And because I write a lot for LinkedIn and I've been doing it for years, I kind of know what I know how to feed AI the right things. But still, you can give it any rough idea and it works pretty well. But listen to this post before it actually goes through this chat GPT tool, I guess Filter that polishes it. Here's what I currently have. The difference between beginners and advanced AI users has nothing to do with how well they know AI, but it has to do everything. Has everything to do with how well they know how to leverage and build systems. This is the skill that underpins AI. It is the soft skill of being able to see a sequence of events that leads to an outcome. That you give it the raw input at the beginning, it comes up with the raw output at the end. And this is what's necessary to scale AI. You need to be able to break your. You need to be able to break your job down into the inputs and outputs and the steps that transform the raw inputs into something beautiful at the end. Because it can. Because you can define it if you. Sorry. If you can define it, you can delegate it. If you can define it, you can automate it. If you can define it, you can move on to build bigger and better things. So that was a mouthful. Example, reading off a dictation. Um, and if I just took this and cleaned it up a little bit, it'd be a decent post because I think the idea is pretty good and it has some rhetoric in it. It's got some repetition, it's got a flow to it. It has a pretty good hook at the beginning, but it's a little too. It's not quite quick enough for LinkedIn. So. But the. The little tool I made that I've built into this project and I'm going to give it away to you as a custom GPT so you can build into a custom GPT for a project. I'm just going to copy and paste that in here as if I had just dictated it and I'm going to click Go. Now, this little tool does one thing. It actually looks at it and puts it into a canvas and it comes up with three different versions of this one post. Remember, this is how you do AI authentically. You don't ask it to think for you. That's where people are failing. You don't ask it to come up with a viral post about insert topic. No, you give it your idea and then you say, help me write this better. That way it's authentically you. So let's go ahead and just read one of these posts to save time. I'll read version two, the punchy and concise, and see how well Chat GPT did. Because it ultimately came up with three versions, right? It came up with version one, helpful and clear, a little longer version two, punchy and concise, and then version three, spicy and bold. In fact, I always like the spicy and bold one. So let's try this every once in a while. I'll read it and immediately know I'm not going to post it. Because it's like, here's the uncomfortable truth. We all know that's a common phrase for AI, so I'm probably not going to pick that one. Let's see what version 2 gave me. Advanced AI users don't know more AI. They know their work better. They can break a job down into input, transformation and output. That's it. If you can define the steps, you can delegate them. If you can delegate them, you can automate them. AI scales system. It does not replace fuzzy thinking. The real upgrade is a prompt. So it's learning to see your work as a repeatable sequence. That was my idea, but AI did a lot better at writing it to something concise and punchy. At least that was that version. There's also a helpful and clear version that's a little bit longer. So this is how you use AI to create content. You do not ask it to make content for you. You ask it to repurpose content that you already have inside of you. Now, if you want to talk about how to come up with great ideas and how to actually have the original insights that your industry needs, well, I just wrote a whole book about it. In fact, let me open it up at ownthe show and you can actually read the whole book for free. Yes, OwnTheShow is the name of the book. You can find it at ownthe show and actually read it. All the audio is available for free. All the chapters are here available for free. But it tells you exactly how to become an authentic authority in the age of AI. I wanted to get the message out there because this is going to be really important for all those who are AI driven. It's not going to be enough. You need to be AI driven and deeply human, leveraging only the things that you know how to do. This tool that I want to give away to you is just one step. It's just one little tiny glimpse into what AI can do for you if you feed it uniquely human insights. So if you want to get this tool and use it for yourself, you can actually go to go.dances.com instapost that's the name that I gave this tool. Not very original, but you know it's here. Not only do I give you the custom GPT that you can like immediately start using, but I give you the instructions with a video tutorial on how to customize it and tweak it to your own delight, how to plug it into a project or a custom GPT. Whether you're on a free plan or a plus plan, but I give you all the goods for free. I'm just trying to teach people how to do this, and hopefully in the process of setting up this tool, you get ideas for how to make it better or even how to build similar tools for different parts of your job. So learn by replicating what I have here in this instapost GPT and learn how to create better content by feeding it good ideas. Don't have the better content inside you. Again, go get Own the Show the book at ownthe show today.