Tue Jun 04 2024

In this episode of the podcast, Yadin Porter de León and Michelle Moore are joined by special guest Jennifer Clemente, a seasoned communications professional with a unique background in storytelling and content strategy. The discussion delves into Jennifer's journey from traditional media to embracing AI tools in corporate communications. She shares her experience in designing and teaching a three-week course on AI for communicators, shedding light on the key topics covered and the effective approach she employed. Jennifer emphasizes the importance of understanding the particularities and culture of communications teams, addressing their apprehensions, and overcoming obstacles to AI adoption. Through interactive sessions, case studies, and hands-on exercises, she guided participants in applying critical thinking, creative problem-solving, and ethical considerations when leveraging AI tools. The conversation also explores strategies for maintaining brand voice and tone when using...