Wed Jun 26 2024

In this episode of the AI Edge podcast, host Yadin Porter de León, Michelle Moore, and Suzanne Ambiel welcome Paul Roetzer, founder and CEO of the Marketing AI Institute, to discuss the current state and future of AI in marketing. Key Takeaways: » AI Adoption in Marketing: Most organizations are still in the early stages of AI adoption, with a lack of literacy being the biggest barrier. Many companies are experimenting with AI tools, but few have reached the scaling phase. » Decentralized Innovation: Marketing teams often lead AI initiatives due to the abundance of use cases and available vendors in the marketing space. This can sometimes lead to a disconnect with IT and other departments. » Education and Implementation: Roetzer emphasizes the importance of education and hands-on experience with AI tools. He suggests starting with small, measurable projects to build confidence and demonstrate value. » Strategic AI Applications: The discussion covers the potential for AI to as...