Podcast
AI Explored
Hosted by Michael Stelzner, Social Media Examiner—AI marketing · EN
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.
Show notes at Socialmediaexaminer.com/aipod
103episodes
Episodes
Newest firstAll episodes
How to Train AI to Think Like You
4d ago00:42:39Summary readyWondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate.Why Use the Cognitive Fingerprint Interview to Train AIThe Four Layers of Knowledge Inside Every TranscriptCollecting the Right TranscriptsPrompting AI to Extract and Build Your Cognitive FingerprintHow to Use Your Cognitive Fingerprint FileGuest: Max Bernstein | Show Notes: socialmediaexaminer.com/a114Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding Agentic Workflows with Manus
2w ago00:46:12Summary readyLooking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention.Choosing Your Manus Subscription Plan4 Ways to Access ManusIdentify Processes Worth Automating With Manus: 2 ExamplesPrompt Manus for Agentic WorkflowsUse Manus Skills for Reusable WorkflowsGuest: Kate vanderVoort | Show Notes: socialmediaexaminer.com/a113Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding Powerful AI Image and Video Workflows for Marketers
3w ago00:42:36Summary readyWant to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content.Choosing From Top AI Image and Video ToolsEstablishing Your Brand FoundationCreating Product Reference AssetsCreating Character Sheets for Human LikenessesStoryboarding Your Video With ImagesUsing Images to Generate the VideoGuest: Jerrod Lew | Show Notes: socialmediaexaminer.com/a112Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe Future of AI and Selling: How One Workflow Closed a $12K Deal
4w ago00:38:50Summary readyWondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront.The Paradigm ShiftDetermine What the Prospect WantsUse Deep Research to Profile the Person, the Company, and the MarketCreate a Working Style Guide to Match Your Prospect’s BrandingCreate the Asset Prototype and Presentation DeckGuest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Jun 1600:46:37Summary readyHave you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes.The Truth About Building AI AgentsHow to Set Up the Tech Foundation for Your AI AgentHow to Build a Playbook to Guide the AI Agent’s ActionsTips to Get the Whole System Working for YouGuest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryApplying AI to Marketing and Business: Lessons From the Trenches
Jun 1200:42:29Summary readyWhat happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryGetting Started with Codex by OpenAI: The Future of Business
Jun 900:51:57Summary readyWondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required.What OpenAI’s Codex Is and Isn’tHow to Download and Deploy OpenAI CodexWhat You Need to Know About Security and OpenAI CodexHow to Use Skills and Plugins to Let Codex Execute Recurring Business ProcessesHow to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a ScheduleOpenAI Codex In Action: A Real World ExampleGuest: Karl Yeh | Show Notes: socialmediaexaminer.com/a109Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryAI for Better Ad Creative: 3 Steps to Better Results
Jun 200:45:32Summary readyStruggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale.Build Your Brand Knowledge Base With Deep ResearchTrain a Claude Project on Your BrandGenerate Ad Copy With ClaudeBrainstorm and Generate Ad Images and Prompts With ClaudeGenerate Ad Images With Nano Banana in GeminiGenerate Video Ad Script Drafts With ClaudeGuest: Fraser Cottrell | Show Notes: socialmediaexaminer.com/a108Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe Outlier Video Method: Using AI to Study What Works and Create Your Own
May 2600:46:48Summary readyWant to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience.Developing Your Ideal Customer Profile & Content Pillars With AIResearching YouTube Content With AIAnalyzing the Outlier Video With AICrafting Your Hook and Scripting a New Video in Your Voice With AIGuest: Sandy Lee | Show Notes: socialmediaexaminer.com/a107Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding Portable AI Workflows That You Can Take Anywhere
May 1900:47:18Summary readyIs your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform.Why Portable AI Workflows MatterHow to Create AI Workflow Portability With SkillsHow to Create AI Workflow Portability With External StorageHow to Create AI Workflow Portability With ExcelGuest: Nicole Leffer | Show Notes: socialmediaexaminer.com/a106Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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