Podcast
AI Explored
Hosted by Michael Stelzner, Social Media Examiner—AI marketing · EN
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.
Show notes at Socialmediaexaminer.com/aipod
98episodes
Episodes
Newest firstAll episodes
The Future of AI and Selling: How One Workflow Closed a $12K Deal
4d ago00:38:50Summary readyWondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront.The Paradigm ShiftDetermine What the Prospect WantsUse Deep Research to Profile the Person, the Company, and the MarketCreate a Working Style Guide to Match Your Prospect’s BrandingCreate the Asset Prototype and Presentation DeckGuest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding AI Agents: The System That Automates 60% of One Entrepreneur's Workload
2w ago00:46:37Summary readyHave you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes.The Truth About Building AI AgentsHow to Set Up the Tech Foundation for Your AI AgentHow to Build a Playbook to Guide the AI Agent’s ActionsTips to Get the Whole System Working for YouGuest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryApplying AI to Marketing and Business: Lessons From the Trenches
2w ago00:42:29Summary readyWhat happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryGetting Started with Codex by OpenAI: The Future of Business
3w ago00:51:57Summary readyWondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required.What OpenAI’s Codex Is and Isn’tHow to Download and Deploy OpenAI CodexWhat You Need to Know About Security and OpenAI CodexHow to Use Skills and Plugins to Let Codex Execute Recurring Business ProcessesHow to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a ScheduleOpenAI Codex In Action: A Real World ExampleGuest: Karl Yeh | Show Notes: socialmediaexaminer.com/a109Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryAI for Better Ad Creative: 3 Steps to Better Results
4w ago00:45:32Summary readyStruggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale.Build Your Brand Knowledge Base With Deep ResearchTrain a Claude Project on Your BrandGenerate Ad Copy With ClaudeBrainstorm and Generate Ad Images and Prompts With ClaudeGenerate Ad Images With Nano Banana in GeminiGenerate Video Ad Script Drafts With ClaudeGuest: Fraser Cottrell | Show Notes: socialmediaexaminer.com/a108Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe Outlier Video Method: Using AI to Study What Works and Create Your Own
May 2600:46:48Summary readyWant to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience.Developing Your Ideal Customer Profile & Content Pillars With AIResearching YouTube Content With AIAnalyzing the Outlier Video With AICrafting Your Hook and Scripting a New Video in Your Voice With AIGuest: Sandy Lee | Show Notes: socialmediaexaminer.com/a107Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding Portable AI Workflows That You Can Take Anywhere
May 1900:47:18Summary readyIs your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform.Why Portable AI Workflows MatterHow to Create AI Workflow Portability With SkillsHow to Create AI Workflow Portability With External StorageHow to Create AI Workflow Portability With ExcelGuest: Nicole Leffer | Show Notes: socialmediaexaminer.com/a106Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryUpscaling Your People: Advanced AI Training
May 1200:46:21Summary readyHave you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users.Why Advanced Employee Training Benefits Businesses More Than Large-Scale AI InitiativesEstablishing Two Types of Governance Before You Begin TrainingMapping Your Team’s AI Capability Against Four Stages of MasteryDetermining Your Team’s Role Type MakeupGiving Your People a Problem to Solve Before They Watch a Single VideoGuest: John Munsell | Show Notes: socialmediaexaminer.com/a105Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryClaude Code for Everyone: How to Get Started
May 500:44:31Summary readyWant to build your own custom AI tools and automations, but don’t have coding or developer experience? I interview Tyler Reed to discover how to set up Claude Code and build your first automation.How to Set Up Claude Code Step by StepWorking With Claude Code: The BasicsWorking With Claude Code: Advanced FeaturesBuilding Your First Automation With Claude Code: Google Calendar and TelegramGuest: Tyler Reed | Show Notes: socialmediaexaminer.com/a104Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryIntro to Claude Cowork: How to Get Started
Apr 2800:43:20Summary readyAre you looking for a way to get actual work done with AI without micromanaging every step of in chat? I interview Dan Nestle about using Claude Cowork.4 Claude Cowork Use CasesThe Beginner-Friendly Guide to Download and Install Claude CoworkConnecting Cowork to a Claude ProjectUsing Connectors in CoworkUsing Skills in CoworkUsing Plugins in CoworkGuest: Dan Nestle | Show Notes: socialmediaexaminer.com/a103Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Summary