Podcast
AI Explored
Hosted by Michael Stelzner, Social Media Examiner—AI marketing · EN
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.
Show notes at Socialmediaexaminer.com/aipod
106episodes
Episodes
Newest firstAll episodes
How to Build AI Automations With Claude Cowork
4d ago00:51:30Summary readyWondering how to start building real automations for your business? I interview Isar Meitis to learn how to use Claude Cowork to plan, build, and deploy AI automations.Claude Chat vs. Claude Code vs. Claude CoworkWhen Should You Switch to Claude Cowork?3 Things You Need to Shift from Human Orchestration of AI to Agentic AI AutomationHow to Write Product Requirements Documents with ClaudeBuilding a Minimum Viable Product Development PlanConnecting Claude to Your Tech Stack: Folder Permissions & ConnectorsUsing Claude via the Chrome Browser & Mobile AppGuest: Isar Meitis | Show Notes: socialmediaexaminer.com/a117Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryHow Open-Weight AI Models Could Save Your Business Thousands
2w ago00:42:07Summary readyCurious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability.What Open-Weight Models Are and Why They MatterFour Core Benefits of Using Open-Weight ModelsPractical Use Cases for Open-Weight Models in BusinessThe Hardware and Software You Need to Run Open-Weight Models LocallyHow to Choose the Right Open-Weight ModelHow to Get Started With Open-Weight ModelsGuest: Chris Penn | Show Notes: socialmediaexaminer.com/a116Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryHow to Turn What You Know Into AI Tools People Will Pay For
3w ago00:45:04Summary readyCurious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI.Identify What Customer-Facing AI Tools to Build: 4 QuestionsStructure Your AI Tools for Customer Use3 Real-Life Customer-Facing AI Tool ExamplesThree Ways to Build and Sell AI Tools to ClientsGuest: Kelly Sinclair | Show Notes: socialmediaexaminer.com/a115Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryHow to Train AI to Think Like You
4w ago00:42:39Summary readyWondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate.Why Use the Cognitive Fingerprint Interview to Train AIThe Four Layers of Knowledge Inside Every TranscriptCollecting the Right TranscriptsPrompting AI to Extract and Build Your Cognitive FingerprintHow to Use Your Cognitive Fingerprint FileGuest: Max Bernstein | Show Notes: socialmediaexaminer.com/a114Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding Agentic Workflows with Manus
Jul 700:46:12Summary readyLooking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention.Choosing Your Manus Subscription Plan4 Ways to Access ManusIdentify Processes Worth Automating With Manus: 2 ExamplesPrompt Manus for Agentic WorkflowsUse Manus Skills for Reusable WorkflowsGuest: Kate vanderVoort | Show Notes: socialmediaexaminer.com/a113Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding Powerful AI Image and Video Workflows for Marketers
Jun 3000:42:36Summary readyWant to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content.Choosing From Top AI Image and Video ToolsEstablishing Your Brand FoundationCreating Product Reference AssetsCreating Character Sheets for Human LikenessesStoryboarding Your Video With ImagesUsing Images to Generate the VideoGuest: Jerrod Lew | Show Notes: socialmediaexaminer.com/a112Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe Future of AI and Selling: How One Workflow Closed a $12K Deal
Jun 2300:38:50Summary readyWondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront.The Paradigm ShiftDetermine What the Prospect WantsUse Deep Research to Profile the Person, the Company, and the MarketCreate a Working Style Guide to Match Your Prospect’s BrandingCreate the Asset Prototype and Presentation DeckGuest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBuilding AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Jun 1600:46:37Summary readyHave you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes.The Truth About Building AI AgentsHow to Set Up the Tech Foundation for Your AI AgentHow to Build a Playbook to Guide the AI Agent’s ActionsTips to Get the Whole System Working for YouGuest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryApplying AI to Marketing and Business: Lessons From the Trenches
Jun 1200:42:29Summary readyWhat happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryGetting Started with Codex by OpenAI: The Future of Business
Jun 900:51:57Summary readyWondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required.What OpenAI’s Codex Is and Isn’tHow to Download and Deploy OpenAI CodexWhat You Need to Know About Security and OpenAI CodexHow to Use Skills and Plugins to Let Codex Execute Recurring Business ProcessesHow to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a ScheduleOpenAI Codex In Action: A Real World ExampleGuest: Karl Yeh | Show Notes: socialmediaexaminer.com/a109Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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