In this fast-moving live session, paid ads strategist and $100 million ad spend veteran Matt Hagberg breaks down the exact three-step framework for running profitable Meta ads — without an agency, without overcomplicating it, and without wasting another dollar on campaigns that do not convert.

With brutal honesty and a lot of audience interaction, Matt cuts through the noise that most marketing agencies use to justify their fees and shows exactly what actually drives results: the right objective, a landing page that converts, and ad creative built around words that trigger emotion. This is the simplest ads training you will hear — and probably the most useful.

Timeline Highlights

[00:01] Matt sets the tone — interactive teaching style and a promise to keep it simple

[00:42] Why most people have tried ads themselves or hired an agency and failed either way

[01:29] The goal — learn to run profitable ads yourself without needing an agency

[02:15] Matt's background — over $100 million in ad spend across every major platform

[03:11] The three steps to profitable ads and why paid traffic is the most scalable growth lever

[03:53] Why Meta — Facebook and Instagram — is the easiest and best place to start

[04:13] Step one — tell Meta what you want — leads or sales — and nothing else

[05:03] Why every business only needs two things from ads and how to set that up in minutes

[06:00] Why targeting does not matter as much as most agencies claim

[07:00] How Zuckerberg has invested over $70 billion into AI to make Meta ads work better for advertisers

[08:13] The one thing that does matter more than targeting — your ad creative

[09:00] Step two — why your landing page is the real reason your ads are not working

[09:55] Cold traffic only converts at 30% of warm traffic — what that means for your results

[10:17] The three things every landing page must have above the fold on mobile

[11:10] Why you should never build a landing page based on how it looks on a laptop

[11:30] Live case study — how Matt used his own presentation slide as a landing page example

[13:40] Conversion rate optimization explained — what above the fold is actually supposed to do

[14:25] Step three — your ad creative is the problem and here is how to fix it fast

[15:22] How to use AI to generate ten ad hooks from your landing page in seconds

[16:18] Why ugly ads and ugly funnels convert and pretty ads often do not

[17:08] Words drive clicks — images and video only support the words if the words work first

[19:06] Bonus tip — install Hotjar on every landing page to watch exactly where people drop off

[20:19] Without leads and sales you do not have a business — you have a dream

Five Key Takeaways

Tell Meta you want leads or sales and send them to a website — that is all the setup you need.
If your landing page barely converts warm traffic it will never convert cold traffic from ads.
Every landing page needs to identify the visitor name their pain and promise a simple solution — all above the fold on mobile.
Targeting matters less than your creative — the words in your ad are what actually drive clicks.
Ugly ads with emotionally triggering words outperform beautiful ads with weak copy every time.

Links & Resources

Meta Ads Manager — Facebook and Instagram ad platform for leads and sales campaigns
GoHighLevel — landing page and funnel builder referenced throughout the session
Hotjar — heat mapping software for tracking landing page visitor behavior
ChatGPT — for generating ad hook variations from your existing landing page copy

Closing

If this episode gave you a clear path to finally running ads that actually work, be sure to follow, rate, review, and share the podcast. Your support helps us keep delivering sessions like this one.

We'll see you in the next episode.