In this live workshop session from the AI for Business event, longtime AI for Business Pro coach Alex walks a room full of members through exactly how to get real, usable output from the program instead of just consuming more education. Alex has been part of the AI for Business team since 2019, and his whole pitch is simple: don't wait until you've finished every module to start doing something, jump in and learn as you go.

He splits the session into two live exercises. First, everyone builds a customer avatar using the Pro Customer Persona Generator, entering their industry, price point, product or service, budget, and target market, then generating three personas on the spot. From there, Alex walks through the next natural steps, feeding that persona into a three-year business plan and a 90-day marketing plan, so attendees leave with an actual document instead of just notes. Along the way he shares his own story, retiring in 2014, and later taking up marathon running and mountaineering at a point in his life when he decided to try something new instead of "getting drunk like the previous 20 years."

Timeline Summary

[0:01] Alex introduces himself, his 24 hour trip from Romania, and his role in AI for Business since 2019

[1:14] The range of people in the room: business owners, people starting from scratch, and hobbyists

[1:34] The three pillars of AI for Business Pro: education, tools, and support

[2:23] The core idea of AI for Business Pro in one sentence: using AI to optimize marketing and sales

[3:16] A tour of the Pro modules: prompting, business research, productivity, marketing, and mindset

[3:45] The one-on-one coaching calls built into the program after modules four, eight, and twelve

[4:32] Why the one-year track moves faster than the monthly track through the same material

[4:55] How to use the modules selectively if you already have a business with a specific gap

[5:21] Why someone with no business yet should go through the entire plan instead

[6:41] Matching a service you'll actually enjoy, from funnels to copywriting to chatbots

[7:08] The full recipe for starting from an idea: research, content, audience, then a funnel

[9:03] Starting every consultation the same way: establishing the audience first

[9:53] Live exercise: everyone opens the Pro Customer Persona Generator together

[10:19] Filling in industry, price point, and product or service in the tool

[11:07] Alex's personal story: turning 40, a first marathon in Amsterdam, and the Seven Volcano Challenge

[12:44] Filling in budget, target market, and current customer insights

[13:49] Adding geographic focus and generating three personas

[14:47] Saving the three personas into a new document to reference later

[16:29] What comes next: feeding the persona into a three-year business plan and a 90-day marketing plan

5 Key Takeaways

Do the Work, Don't Just Watch — Most people leave educational events passive and walk away with nothing built. Alex's whole session is structured around leaving with an actual document in hand, not just notes.
Start With the Audience, Always — Before touching a business plan, a funnel, or content, Alex starts every consultation by establishing the customer persona first. Everything downstream references back to that audience.
Match the Service to What You Enjoy — If you're building a business from scratch, pick the module that fits a skill you'll actually enjoy doing for clients, whether that's funnels, copywriting, chatbots, or virtual assistant work, since forcing yourself into one you dislike won't last.
You Don't Need to Know Everything First — Alex describes himself as someone who jumps in and learns as he goes. His model is research the market, create content to test interest, then build the funnel only once leads start responding.
Feed AI Real Context for Better Results — Generating a customer persona early and reusing it in every future prompt, whether for a business plan or social content, produces noticeably better results than starting from scratch each time.

Links & Resources

AI for Business Pro — https://go.aiforbusiness.com/ai-for-business-pro-sales-page
ChatGPT — https://chatgpt.com
Claude — https://claude.ai

Enjoyed This Episode?

If this session made you realize you've been consuming education without building anything, try Alex's approach: open a document right now, sketch out who your customer actually is, and use that one page to guide your next move. Share this episode with someone who's stuck in learning mode and ready to start doing, and if it helped, hit subscribe and pass it along to a friend or colleague.