What if I told you that the secret to unlocking your team's creative potential isn't working harder—it's asking better questions?

Here's the problem: Most business leaders are getting mediocre results from AI because they're playing it safe. They're asking vanilla questions and getting vanilla answers, then wondering why their competitors seem to be pulling ahead. You've invested time learning AI tools, maybe even paying for premium subscriptions, but your outputs still feel… mid. Generic. Safe. The kind of ideas that blend into the background noise of your industry.

But what if the solution isn't better AI—it's better prompting? What if the key to breakthrough results lies in embracing what most people avoid: bad ideas?

Today, I'm thrilled to welcome Jason Keath, founder of Social Fresh, who's been helping brands and agencies grow through social media since 2009. Jason's built one of the most respected voices in marketing, organizing conferences that bring together marketing leaders worldwide. He's worked with countless major brands and has recently cracked the code on something fascinating: creativity AI prompts that transform ordinary brainstorming into breakthrough business results. Jason's developed a collection of prompts that help teams find that creative-efficiency sweet spot—where human creativity meets AI productivity to drive real business growth.

The AI Hat Podcast host Mike Allton asked Jason Keath about:

✨ Creative Prompt Engineering: Learn Jason's methodology for building AI prompts that generate breakthrough ideas rather than safe, generic outputs.

✨ Strategic Bad Ideas: Understand how embracing "bad" ideas as starting points leads to more innovative solutions and competitive advantages.

✨ Human-AI Creative Balance: Discover when to leverage AI for creative acceleration and when human insight and analysis remain irreplaceable for business success.

Learn more about Jason Keath

Connect with Jason Keath on LinkedIn

Resources & Brands mentioned in this episode

Social Fresh
Creativity AI Prompts
The Case for Bad Ideas
Kieran Flanagan, “180 IQ Marketing Strategist prompt”
How To Build and Use an AI Prompt Library
What is a Custom GPT? How To Build GPTs
More Bad Ideas Newsletter
AI Primer: A Comprehensive Guide
Magai
Get Your AI Partner
Explore past episodes of the The AI Hat Podcast podcast

CHAPTERS:

00:00 Introduction: The Role of Humans in AI

00:34 Exploring AI's Business Capabilities

02:03 Podcast Introduction and Subscription Call

02:25 Unlocking Creative Potential with Better Questions

03:24 Guest Introduction: Jason Keith and Creativity AI Prompts

06:28 The Power of Long Prompts in AI Creativity

07:56 Embracing Bad Ideas for Better Creativity

10:44 Deep Dive into Creativity Marketing Prompts

15:30 Balancing AI Creativity and Human Strategy

17:35 Sponsor Message and Collaboration Council Prompt

23:00 Practical Tips for AI Creativity in Business

33:09 Conclusion and Contact Information

SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-creative-efficiency-sweet-spot-ai-prompts-for-business-breakthrough/

Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/

Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale.

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The Creative-Efficiency Sweet Spot: AI Prompts for Business Breakthrough with Jason Keath

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