
There’s a quiet shift happening in how we work with data. For years, the focus has been on collecting more of it, building better dashboards, and reporting on the right numbers. But as this conversation explores, that approach may be reaching its limit. That’s because having data isn’t the same as having insight. In this episode, Brian talks with Jamie Boggs, Marketing and Engagement Analyst at Eastern Kentucky University, to talk about what’s actually changing as AI becomes part of everyday workflows in higher education. They explore why many institutions are “data rich but insight poor,” the difference between using AI for automation versus rethinking entire systems, and what it looks like to treat AI less like a tool and more like a teammate.