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B
Today, Jamie and I are talking about one of our favorite companies in the AI space right now that I, I really believe is amazing. If you're an AI side hustler or even inside of a major corporation, it's an incredible tool and that is Lovable. Lovable has just went, they had, there was a big conference and they were talking, they said that they are nearing 8 million users. They are only one year old. This is absolutely incredible. They're an AI coding startup and they're looking at hiring top talent from a lot of the top San Francisco companies because they're actually based in Stockholm. So this is a really interesting company and recently Jamie has been doing some really cool stuff with it. So Jamie, why don't you tell them about what you have been building and how they can get access to it?
C
Yeah, so I actually just used Lovable this past week to create an app that is kind of like a real estate returns calculator, specifically if you use a HELOC home equity line of credit versus regular. I wanted to create a lead magnet for a paid community that I'm a part of because every user I get to sign up for that community, I get a $500 referral fee. So I was like, wow, that would be, you know, definitely worth it to try to get some people to join. So I made this lead magnet. And so in our school community, which you should definitely check out, it's called AI Hustle. I, I break down the exact strategy I use to create this with Lovable and kind of how I'm incorporating it into my content and workflow. So you're definitely going to check that out. Our school community is a great place to be. There's over 300 members and we have bonus content we release every single week over there. We talk about things we're actually doing in the AI world to make money on the side and also grow our businesses. So it's really, really valuable place. And also we have a great community of people who are doing the same thing. So we'd love to have you be a part of it. Right now we are having our Black Friday special, believe it or not. Yes, it's $19 a month and so we, we marked it down for a limited time only. You can lock that price in and it will stay that price forever no matter how much we raise the price in the future. So you definitely going to want to check it out. But Jayden, why don't you tell them about what's going on with Lovable?
B
Okay, so this is a tool that I have personally been using a ton. If you go over to the AI Box homepage, I actually used it to, to design that homepage. And, and the reason I bring that up is because, which is my software company by the way. If you, if you haven't signed up for AI Box, I would check that out too. But the reason why I, I bring it up is because you can use Lovable to design landing pages and beyond landing pages, you can actually use it now to design tools. It integrates with AI, it integrates with backend, it integrates with, you can make full apps. And so you kind of have this multi, this multi kind of approach to it where you can use it to build a project from start to scratch. It will take some time you do spend. I mean I've spent probably over a thousand dollars in credits on Lovable. So like it's not free if you're trying to build really robust things. But when it comes to what I would have paid a front end designer and a designer. So first you pay a designer to go and design on Figma and then you pay a front end designer to go and actually integrate it or you know, build it out on your, on your front end of your website. I would have paid easily 5 to $10,000 to, to have the work that I got done on Lovable for like a thousand bucks. So it's like it's 10 times cheaper. It's exactly what you want. I'm not a technical person, I'm not a coder or a developer. So for me it was amazing where I literally could design it on Lovable. My, my CTO told me like, hey, these are like the dependencies you can use. These are the packages you can use, basically, it's a little bit of code. You ask your developer who's going to be doing it, what dependencies and packages, or you don't have one, then you could just go, you know, freestyle and let Lovable choose. But basically I just told it, like, build it on these rails in this framework. It built the whole thing. I gave him the code and he instantly just uploaded it and it plugs in. You got to tie it together a little bit, but it was like, ready to go. So I am in love with Lovable. I think it's an amazing tool and evidently a lot of people think that because they have now reached over 8 million users. Their CEO, Anton Osika was talking at the. At the Big Web Summit recently, talking about that. It's incredible because apparently they're seeing about a hundred thousand new products built on Lovable every single day, which is. It's beyond just like a lot of users, which you see with these AI companies sometimes. But it's like a lot of users and a lot of usage. And from my own experience, I know they are making a lot of money from a hundred thousand projects, because if I am on the $300 a month tier right now, I know there's a lot of other people that are spending a lot of money to get stuff done. So they've raised over $228 million in total funding. They did a $200 million round this summer, and they were valued at $1.8 billion. So this is a company that's grown very fast, but I think it has very sticky growth. The sneakiest thing I think they've done for sticky growth, so it's not just like a flash in the pan, is that they actually let you register a domain name through them. So, like, if I wanted, you know, best music AI tool dot com, you could go register that through them. You could use Lovable to build the website, but now it's all on there. And like, if you want to port that website over somewhere else or register the domain somewhere else, it's kind of hard to move domains around. Or for most people, it's just a tricky headache. So people will stick with them. And so I think that's kind of a genius stickiness strategy that they've solved right there.
C
Yeah, I will say I. For my. The tool I built, I bought the domain through GoDaddy and have yet to be able to connect it because GoDaddy sucks. So next time I would probably just purchase a domain through the actual website or through Lovable because it was so much easier to connect. But either way it's a really cool tool. And I will say when it was first released, if you've tried it out already, when it was first released, it wasn't that impressive. It was good on the design side but a lot of the backend stuff wasn't up to par. But now they've really come a long ways and, and it's really good at connecting all the back end stuff that someone like me has no idea how to do.
B
Yep, yep. So I think they, they've done some amazing work there and of course we can talk about. Oh man, it's incredible. They had like a 1.8 billion dollar valuation. Well, it seems like they are not stopping. So with all of this growth, there's a whole bunch of rumors right now. Now some people are saying this is just their own investors that have sparked those rumors. So you know, I'd be wary of them. But, but basically there's rumors right now that there's some new backers that want to invest at a 5 billion valuation. I don't actually think that would be very shocking considering how fast the company's growing and also considering like how I use it, how much I love it and how much I use it. So for me I'm like, yes, that would make sense. Like it's a very sticky company. It makes a great product. They're going to grow very fast. And so the CEO has not confirmed any of those rumors, but $5 billion valuation I think is, is something on the table. It, it's probably growing very fast. They use a mix of free and paid tiers so you can try it out for free if you haven't already. Lovable.com lovable.dev I believe. I think it's a great tool. Go give it a try. You just prompt type in the type of website or tool you wanna build and it spits something out really easy really fast. They also have the paid tier. Like I mentioned. I'm on $300 a month paid tier because eventually you're, I think you only get like three revisions on the free tier and I use like a hundred revisions a day where I keep asking it to tweak things and add things and change things and like get really in depth on it. They have hit $100 million in annual recurring revenue just in, just in this June. They, they shared that out. So I mean the, the company is making a ton of money right now. There's an interesting dilemma though that a lot of people are, they're like okay, Great. You hit $100 million. There was kind of this post going viral on, on Twitter, I believe over the last like, like last month. It was like maybe like two or three weeks ago, but everyone was talking about the fact that they thought Vibe coding was not sustainable. It was just a boom and it was going to disappear. I'd be curious your take on this, Jamie.
C
I don't think so, man. I think there's so many oppo, so many entrepreneurs out there like me, who have like an idea in their head, but they don't have the like the resources to make to a good app, you know, and so they just never do because of the extremely high cost, at least previously, of even attempting an app. So it's going to open up a whole new world, I think, for people to be able to, to, to do apps, especially entrepreneurs. So I think it's really exciting.
B
Yeah. And so one thing that's really interesting, there's all this, basically all of this was this like the Vibe coding is over was sparked by two things and I will say that one of them is pretty accurate and that is that the security is a little bit questionable when it comes to this. There was a drama where there was an app that was vibe coded and it had like, I think like 72,000 users data leaked because basically the way the app was written was that all like. So you had to sign up for it with your, your driver's license and when you signed up for it with your driver's license and you put your, your driver's license in, it was just stored in like a public file basically. And so because it was stored in this public file, people were able to access it. All these driver's licenses and your addresses of everyone that used the app got leaked and someone made a big database of it. It was horrible. So that is like the big concern here. I think they're taking measures to address the security, but I don't think it's something that's a hundred percent solved. If you're not a developer, it's hard to know how the whole thing is built. I don't know. Is that something that ever worries you, Jamie?
C
Yeah, it does, honestly. I mean, I could see how that would be a concern specifically for other people. You know, the app that I built had, I was going to do like you have to have an email to access the tool, but I just decided that would just adding an extra step and making it harder for people to actually use the tool. So what I did is I, instead of doing like the give me your email address email collection thing. I just made it just an open tool and then if they want more info they can click the link below. But yeah, I think security, you know, for people moving forward definitely should be a concern, but I think it's something that there's definitely has to be some kind of a solution to. Anyways, if you enjoyed this episode or got any value out of it, please be sure to leave us a rating or review wherever you listen. We really appreciate those and they help us be able to reach more people. And again, check out the AI Hustle School community if you're interested in growing your business or just making money on the side using AI. Thanks for listening and we'll see you next time.
Podcast: AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI
Hosts: Jaeden Schafer and Jamie McCauley
Episode Date: November 12, 2025
This episode dives deep into the meteoric rise of Lovable, an AI-powered app-building platform that's nearing 8 million users within just a year of its launch and is rumored to be seeking a $5 billion valuation. The hosts share their personal experiences with Lovable, explore its impact on AI entrepreneurship, discuss its stickiness and business model, and touch on both its promise and the security challenges facing the no-code/low-code AI app landscape.
Quote — Jaeden (B):
“I would have paid easily 5 to $10,000 to, to have the work that I got done on Lovable for like a thousand bucks. So it's 10 times cheaper. It's exactly what you want. I'm not a coder or a developer. So for me it was amazing...” (03:38)
Quote — Jaeden (B):
“...if you want to port that website over somewhere else or register the domain somewhere else, it's kind of hard to move domains around. Or for most people, it's just a tricky headache. So people will stick with them. And so I think that's kind of a genius stickiness strategy...” (05:38)
Quote — Jamie (C):
“I think there's so many entrepreneurs out there like me, who have like an idea in their head, but they don't have the like the resources to make to a good app, you know, and so they just never do because of the extremely high cost, at least previously, of even attempting an app.” (08:32)
Quote — Jaeden (B):
“That is like the big concern here. I think they're taking measures to address the security, but I don't think it's something that's a hundred percent solved. If you're not a developer, it's hard to know how the whole thing is built.” (09:24)
The conversation is energetic, practical, and candid—balancing the real-world impact of Lovable and AI app-builders with honest discussion of start-up risks, user stickiness, monetization, and the hurdles facing “vibe-coded” products. The hosts remain bullish on the transformative potential of tools like Lovable for the next wave of AI entrepreneurs, while emphasizing the need for ongoing attention to security and scalability.