Andrew Palmer is the Co-Founder and CEO at Bertha Ai. Single Dad of a Twenties daughter He love to travel, play golf and attend WordCamps around the world. He love supporting Plugin and theme developers across the globe as it helps them get a profile and earn a living from their knowledge of WordPress, AI Content, PHP, Laravel and JavaScript. In today's episode, We discusses his journey and the development of Bertha AI, an application layer built on top of OpenAI's GPT-3. Bertha AI is designed to help website owners create and manage content efficiently. Andrew shares his advice for new entrepreneurs interested in creating AI products to start by fine-tuning their prompts and understanding what they want to achieve with AI. Tune in to hear Andrew's insights and experiences in building Bertha Ai and how you can apply these lessons to your own business. Find the full transcript at: https://www.aiproductcreators.com/ Where to find Andrew: • LinkedIn: https://www.linkedin.com/in/andrewpalmer/ Where to find Dhaval: • LinkedIn: https://www.linkedin.com/in/dhavalbhatt In this episode, we cover: [00:00] Introduction to Andrew Palmer and Bertha AI [00:04:20] How Bertha AI uses GPT-3 for content creation [00:07:47] Andrew's entrepreneurial journey [00:13:58] Advice for those looking to create AI products using GPT-3 [00:17:17] Staying motivated as an entrepreneur [00:19:31] The future of Bertha AI and content industry Transcript:-

Dhaval: Hey, Andrew, thank you for joining the call. I would love to hear from you on what your product is, like who does it serve, and what are the things that it solves for?

Andrew: Well, Bertha.Ai solves a multitude of problems. In WordPress, for instance, we have web developers dealing with clients that really just can't get write together own content because they're not concentrating on what they should say on a website. They're concentrating on what they should say to their direct clients. They're speaking to every day on the phone or in day-to-day meetings, sales meetings, networking, that type of thing. So WordPress has a content gathering issue with Bertha.ai, when you are developing a website, the developer and all the client can use Bertha.ai to create interesting content around what the services, the particular website client provides. It can also help them write blog posts relevant to their particular industry. It can basically help you get the right words out there at the right time and much, much faster. So you're going to increase your productivity as a web developer and also if you're a client building your own website, you are going to be able to increase your productivity and get more ideas about what people actually want you to talk about within your services. So that's what Bertha.ai is all about really.

Dhaval: Wonderful. Is that a content management system or is that a plugin for Wordpress?

Andrew: So Bertha.ai is a plugin for WordPress, which is an application layer built on OpenAI, which everybody's hearing about the moment, probably one of the best viral campaigns out there with GPTchat. With Bertha.ai, we've got a number of modules in there that help you get your unique proposition together. You can write a full on about page. As of this week, which is January, 11th of January, so coming soon is GPTChat to Bertha.ai as well. And as of by the end of January, we'll have a Google extension out there as well. So you'll be able to use Bertha.ai everywhere. And the whole point of being able to use it everywhere is that not every website is built using WordPress. So you'll be able to use it in Shopify, Wix, those kind of proprietary website building tools.

Dhaval: Wonderful. So you just answered my question that you are expanding for being a word, from being a WordPress only product to more of a open access for all types of content management systems.

Andrew: Yeah, using it everywhere. So when, if you're in your Shopify site, you'll be able to just invoke Bertha .ai and write fantastic product descriptions or enhance your product descriptions. You'll also be able to get page content that is relevant to your users. So you'll, you'll ask one line question and Bertha.ai will be able to give you the answer to that question. And then you can copy and paste that, edit that to make it more human-like if you like. And then you can post that in your Shopify website or your Wix website or Squarespace, whatever you're using.

Dhaval: That's wonderful idea.Tell us a little bit about where you are in your journey. When did you start first? How many customers you have? If you can share revenue. What is the split between developers versus end clients? From a business point of view, tell us or give us a few clarity on where you are in your journey.

Andrew: Where we are is we're nearly a year down the line or just over a year down the line. Actually, we launched in September 2021. So, just the MVP version, and we launched that for basic WordPress plugin. So we're a year down the line. So we're way down the line. We've made the plugin faster, more accessible, easier to install. Getting the customer journey right is very important when you are building a plugin that's got a lot of things in it. There's also a learning curve as well. So we produced in just under a month, we produced 54 learning videos which are on our YouTube channel, which take you through every single module. With the hype around GPT-3, obviously lots and lots of people, you've got a million users in under three weeks, I think on GPT-3. So people are understanding how to use AI, how to ask the right questions, and obviously with images, image generation as well. So Bertha AI put image generation in there about a month ago. And that's flying. People are really kind of intrigued about how they can create unique images for their blog posts, from CVD products to computer products to any kind of product for florist, interior design, kitchen design. You can really get some great imagery there. If you want a modern kitchen design designer or a modern interior design, just ask Bertha create an image and it'll produce that image of a beautiful laid out sitting room or a house with chandeliers or whatever you like. So the point is that we came from the WordPress design or website design business. So we understand how people want to build websites. It's kind of a generic way to do that. And with the developments that we've had, we've got something like around 10,000 registered users. Some of them are website owners. In fact, I had a Zoom call with a guy today who's a website owner. They're not a developer or anything. And he wanted to use Bertha AI to better describe his products to his wider market. In fact, most of the meetings I've had with Bertha AI I love doing one on ones with our clients. And they've been with people that aren't web developers. They're the website owners. And that's the people that we really like to target. Because as I said, website owners have a real problem getting content together and writing blog posts. So Bertha helps you with all that content. But revenue terms, we're okay. We're fine. It's in profit. It's running itself. It's quite nice, we're able to expand. Development team based in UK is upon part of the development team as well. And the majority of the team are based in Kolkata in India. And they do a great job.

Dhaval: So then quick question. You mentioned something very interesting. There are a couple things you mentioned. I want to glean them out. One is the customer journey. The audience for this podcast are people who are product creators and they're specifically interested in either adding AI to their existing product or they want to create an AI product. With what you just described about customer journey, what was that experience like for you? Like, understand the customer journey for your website owners. And how did you productize that? If you can share a little bit about that.

Andrew: Well, it's still happening. with the WordPress plugin, we are lucky it's on the repository and you can install that directly from your WordPress dashboard. With the extension, that's going to be a harder task making sure that customer journey is OK to actually install it in a Chrome extension. We're talking about millions of users that maybe don't know how to install a crime extension from scratch because it's not going to be on the Chrome extension store for a while. It's just going to be downloaded. Once you have an account within Bertha, you'll be able to download the Chrome extension and install that. So we're building education around that about how to install a Chrome extension and maybe make it not so difficult for people to understand that it's quite easy. It takes about 30 seconds to install the Bertha extension. So it's about education, but it's also about what we want as a customer journey. There are so many extensions out there. There's so many plugins. There's so many SaaS products out there that involve a learning curve. And what we've learned is that people don't actually want to learn. So what we have to do is almost automate that process .

Dhaval: I'm one of them.

Andrew: Yeah, exactly. You don"t actually want to learn how to drive a car or drive a new car, let's say. So if you've got a new car and it's great, but the indicator arm is on the other side, you forget, don't you? You put your windscreen wipers on. So, There's a learning curve around everything if I really simplify it. But at the end of the d...

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